Salesforce Commerce Cloud VS Sales Cloud – Choose The Right Tool For Your Business

Looking for the best salesforce cloud solution for your ecommerce business? Salesforce commerce cloud and sales cloud are two of the most widely used high-utility modules that bring in a host of automation features.

Read on to know the exact details about each of these systems and see if you need any one system or both…

Questions about scaling commerce? Read this article Salesforce eCommerce integration and What is Salesforce Commerce Cloud Pricing? The Ultimate guide to having a better understanding of the topic.

 

Salesforce Commerce Cloud VS Sales Cloud – Choose the Right Tool for Your Business

Salesforce application comes with a whole set of different cloud modules to choose from, making it almost scary for businesses to choose the best one.

At Folio3, we often receive queries from businesses regarding different salesforce cloud modules and how they differ from one another.

Well, in this blog, we will try to descriptively sum up two of the most widely used and crucial salesforce cloud modules including salesforce commerce cloud vs. salesforce sales cloud, and see what each of these modules brings to the table for your business. 

So, without any more fuss, let’s start our salesforce commerce cloud vs sales cloud comparison…

Read about top Salesforce trends that will help businesses keep up with all the latest Salesforce future developments

SFCC – Well Explained (With Features and For Customer-Centric Processes)

Salesforce commerce cloud (previously Demandware) is a popular software as a service (SaaS) platform.

It is frequently regarded as the most powerful CRM solution for online businesses. The platform brings in advanced features and functionalities to simplify and optimize the complete sales funnel for ecommerce businesses.

Questions? Ask about Salesforce Commerce Cloud implementation, or anything else. Also, Read this Guide What Is Salesforce Commerce Cloud

With an array of features, the salesforce commerce cloud completely revolutionizes the way ecommerce businesses interact and connects with customers. Some of the key functionalities and features of the module include;

• Product management
• In-store extensions
• AI-based product recommendations
• Social media integration
• Pricing management
• Search engine optimization
• Content management
• Targeted promotional campaigns
• One-touch payment solutions

In a nutshell, the salesforce commerce cloud brings in the complete package for ecommerce businesses to manage their stores efficiently and increase productivity and is equally effective for Salesforce B2B Commerce Integration and B2C businesses.

Read this article to know which one is superior: Salesforce Commerce Cloud Vs Salesforce Marketing Cloud 

Features of Salesforce Commerce Cloud

–         Commerce Cloud Digital

With commerce cloud digital, merchants get access to high-utility tools, features, and mobile frameworks to develop fully functional and responsive websites.

The commerce cloud digital feature also enables merchants to take their shops to social media platforms and reach visibility for the target audience.

Read Also Launch Cart vs Shopify

It also enables mobile payment optimization and helps in minimizing cart abandonment by offering an interactive mobile experience to customers.

–         Storefront Reference Architecture

The storefront reference architecture module enables merchants to create professional-looking and optimally functional ecommerce stores in no time.

The module comes with embedded digital innovative technologies and pre-designed wireframes that help in easy maintenance and customization of ecommerce stores.

Compare the similarities and differences between Salesforce Commerce Cloud vs Demandware

–         Commerce Cloud Endless Aisle

Commerce cloud endless aisle is yet another high-value module that enables merchants to simplify the payment process for users by offering a unified multichannel shopping experience.

The module gives merchants instant access to customers’ databases and online inventory to ensure timely and effective store management.

Merchants can create personalized customer experiences including offering special promotional offers and discounts based on their shopping patterns and behaviors.

You might also want to read: Benefits of using eCommerce Site Migration

–         Commerce Portals

Commerce portals enable merchants to build brand loyalty and lasting relationships with customers through customized loyalty programs and other promotional campaigns.

The commerce portals can also be used to deliver engaging and relevant content to customers, as well as, offer them relevant learning material for each stage of the shopping path.

–         Order Management

The order management module enables merchants to streamline their fulfillment process for the entire inventory. Some of the key features of the order management module include; automated payment processing, managing returned orders, and managing canceled orders.

–         Commerce Platform

The commerce platform module offers interactive and easy web development tools including, multiple templates, APIs, and developer tools to enable merchants with little to no coding knowledge.

The module also enables merchants to connect multi-channel commerce databases and access data-driven insights for customers’ experience in the store.

–         Commerce Cloud Einstein

The commerce cloud Einstein module is one of the key features of the salesforce commerce cloud platform that comes with powerful embedded Einstein AI technology to maximize customer engagement and satisfaction with the store.

The module enables merchants to track, process, and analyze customers’ online shopping patterns, and display custom product recommendations based on data-driven insights.

Sales Cloud– Well Explained

Salesforce sales cloud is one of the powerful products in the salesforce application suite that is developed for management, automation, and deep analytics of sales process.

The module is equally beneficial for all sales staff from managers to sales representatives, who can leverage the features and functionality of the module to increase sales efficiency.

–         For Sales Managers

Salesforce sales cloud deliver sales manager the insights and details they need to develop and handle tailored sales approach within a single system.

The module also enables sales managers to effectively monitor and track the performance of sales representatives.

By monitoring and accessing the key performance indicators of sales representatives, sales managers are better positioners to assess the strengths and weaknesses of individuals and help them improve their skills to increase sales.

Sales cloud also enable managers to align sales campaign with marketing processes and thereby, improve overall productivity for the business.

–         For Sales Reps

As for the sales reps, the salesforce sales cloud assists them to achieve efficient and open communication with clients across multiple channels using the interactive sales cloud UI.

By integrating the social media and website, the module offers data-rich insights to sales representatives, enabling them to understand customers’ behavior and shopping pattern across each platform and come up with more accurate and converting sales pitches.

The advanced automation features of the module enable sales reps to automate various redundant tasks, leaving them with extra time to nurture and close more deals.

You Might Want To Read These Articles:

1) Salesforce Commerce Cloud Einstein
2) Salesforce Storefront
3) Salesforce Commerce Cloud Business Manager
4) Ecommerce Integration With Salesforce
5) Salesforce Commerce Cloud Abandoned Cart
6) Salesforce Commerce Cloud Payment Gateway

Features of Sales Cloud

–         Account & Contact Management

Salesforce sales cloud account and contact management features assist merchants to easily store, access and manage customer communications, account discourses, and more.

–         Leads Management

The module enables merchants to closely track potential leads, assess key insights about leads and handle them with the right tools to increase sales and attract more customers.

–         Reports & Dashboards

Sales cloud comes with robust reporting tools and an interactive dashboard to manage each and every function of the store.

The module offers intuitive and self-explanatory reports about every weakness and strength of the business, thereby, enabling merchants to have a better understanding of actual business performance.

Last but not the least, merchants can access reports and dashboards from remote locations at any time through the Sales cloud module.

–         File Syncing and Sharing

With the sales cloud, it’s easier and safer to sync and share files across business functions. Plus, you don’t need to hassle around finding any mail, or other records. All you need to do is to search the file and access it instantly with the sales cloud’s robust search features.

–         Mobile Optimization

Sales Cloud is a fully mobile optimized module, which means that merchants can now convert their smartphones into mini offices.

With mobile optimization, merchants can perform and monitor all crucial tasks like checking reports, toggling the dashboard, checking call logs, managing leads, and others easily through their smartphones.

What Is The Difference Between Salesforce Commerce Cloud VS Sales Cloud – Do you need anyone of them or both?

Well, now that we are done comparing salesforce commerce cloud vs sales cloud features and uses, it’s relevant to ask what’re the core differences between these two crucial modules and if businesses need any one of them or both for their online stores.

As for the differences, the salesforce commerce cloud is a purely ecommerce platform that is developed for digital entrepreneurs.

With the right salesforce commerce cloud development services, online merchants are able to develop and sustain highly functional ecommerce stores and design effective customer experiences to boost brand loyalty and increase sales.

Alternatively, the salesforce sales cloud module is intended to provide the sales team (managers and representatives) with crucial data, insights, and features to improve the sales funnel.

The module is exclusively designed to boost sales and track revenue through the entire sales cycle.

Salesforce commerce cloud vs sales cloud – do you need anyone or both?

Honestly, this will depend on your personal preferences. As mentioned in our above sections for salesforce commerce cloud vs sales cloud, each of these is standalone modules (which obviously can be integrated) that are meant for different purposes.

A professional salesforce commerce cloud consultant may help you to better understand your needs and recommend if you should go with just commerce cloud or also integrated sales cloud with your business systems and processes.

Final Words

Well, we have pretty much made it wide and clear for you to understand the salesforce commerce cloud vs sales cloud features, benefits, and differences.

However, if you still feel ambiguous about making the choice, it’s best to hire a professional salesforce development and integration company that can help you understand key business requirements for your store.

It’s worth mentioning that salesforce commerce cloud and sale cloud aren’t the only two products from salesforce and that there are a whole bunch of other exclusive modules developed for various use cases.

So, before you go all in for any one module, make sure you know what each module brings and if it is going to add real value to your business.

FAQs:

What is the difference between SFCC and sales cloud?

SFCC is a powerful e-commerce web development platform that is meant to boost customer engagement and brand loyalty with its high-value and versatile features.

While the platform is pretty interactive, you can hire a professional Salesforce B2C Commerce developer to streamline the design and development process for your store.

Alternatively, the sales cloud is a specialty module meant to increase business revenues by optimizing the sales funnel.

The module provides crucial insights from customers to help the marketing and sales team design and launch custom marketing and sales campaigns that convert like crazy.

What are the different types of Salesforce clouds?

If you doesn’t already know, salesforce brings in a whole lot set of clouds, including sales cloud, service cloud, salesforce commerce cloud, analytic cloud, experience cloud, and many more.