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Last Updated | June 27, 2022

Overview: Is Shopify Good For Small Businesses?

Little companies may well be “small,” but they often have big dreams, and eCommerce systems like Shopify may help them achieve global visibility for their brand’s products and services.

When starting an eCommerce firm, among the first decisions to make is the tools to use to operate the everyday operations.

For many reasons, Shopify migration is a natural alternative for small business owners wishing to begin eCommerce or add it to an existing firm.

What Is Shopify And What Are Its Features For Small Businesses?

Shopify is a simple-to-use tool for online merchants that also includes a POS system for accepting payments in physical stores. It allows businesses to develop a multi-channel experience that highlights their brand. You may construct a site and then use the shopping cart solution to sell, deliver, and administer your products with their subscription-based platform.

Shopify integration includes a set of tools to help you analyse every area of the online store. Users can create personalized online experiences for clients and increase the Return on Investment (ROI) of business marketing spending with these tools. By automated CRM strategy, inventory control, transactions, and other processes, the technology can also help lower expenses across the board.

Shopify Optimization has a number of options that can assist small businesses with establishing an online presence. An e-commerce site, a blog page, coupon codes, and reporting and analysis services are all part of its shopping platform.

There are also a variety of marketing techniques available to help you attract more customers and increase sales. Designed SEO tools, marketing campaigns and special offers, as well as a feature that ensures complete control over consumer data, are all included.

Small businesses can now function on a truly global scale thanks to Shopify custom development. Its global selling capabilities enable you to sell in 133 various currencies and many languages. You can also accept local payment options, making international consumers’ purchases even easier.

How Shopify Can Benefit Small Businesses?

Shopify app development is among the most prominent hosts for a reason. Many eCommerce companies hire Shopify developers to establish their online storefronts. This platform offers a lot of benefits that make building an eCommerce site simple and entertaining. Here are six Shopify advantages to consider when choosing an eCommerce platform:

  • Simple Interface & Setup

One of the most appealing features of Shopify, useful for younger eCommerce entrepreneurs, is how simple it is to use. To construct an appealing and functional Shopify store, you don’t need any website programming knowledge. The platform comes with everything you’ll need to get started, and the user interface is simple to use. If you need help setting up your business, Shopify’s website includes multiple tutorials, and there are plenty of additional internet resources well about the platform as well.

Shopify also makes it simple to customize your website. The platform interfaces with a wide range of apps, allowing you to customize your store’s features to meet your specific needs. You may, for example, include an app on the site which collects addresses for an email list or guarantees that the web content is accessible to persons with visual difficulties.

  • State Of The Art Security 

Website security is critical for eCommerce businesses. Shoppers are going to enter their payment information to complete their purchase, and any issues with data security will compromise your customers and reflect poorly on your brand. Fortunately, Shopify websites are compliant with security standards, so all of the information your customers provide will stay safe. You don’t even have to take any extra steps to ensure your site’s security. By default, all of Shopify’s stores are compliant with PCI.

  • Significant Mobile Responses

Mobile devices account for a large portion of online buying. Because people are continuously on their phones, having a mobile-friendly eCommerce store might help you get a lot more traffic to your site. A mobile responsive design, that dynamically adapts your site’s content dependent on the visitor’s screen size, is the greatest method for making your store mobile-friendly.

All of Shopify’s themes are mobile responsive, so your customers can simply view your whole store no matter what device they’re using. Shopify is also mobile-friendly for web designers. You may maintain the merchandise and upgrade your storefront using the platform’s mobile app.

  • Agile Speed

Among the most significant considerations in retaining clients on your site is loading speed. In comparison to several other eCommerce systems, Shopify’s infrastructure is extremely dependable, so you can rest assured that the store will load continuously for the customers. This will lower your bounce rate and motivate guests to stay on the site to look at more items.

  • Effective Marketing Tools

Small eCommerce firms compete fiercely, but a great marketing approach can help you stand out. Because Shopify provides basic SEO capabilities and analytics data, combining the marketing strategy alongside the business is simple. You can use tags to endear to Search engines such as Google, and the platform’s quick loading time can help you improve your search rankings. The analytics data can assist you in evaluating the effectiveness of the marketing effort as well as identifying areas for improvement.

  • Customer Support Services

Shopify provides email, phone, and live chat help to business owners 24 hours a day, seven days a week. Because consumers can view the store everywhere at any time, having customer service available around the clock to fix difficulties quickly is beneficial. This is especially useful if you’re new to eCommerce because Shopify’s customer service can answer any concerns you have with the launch process.

There are a lot of amazing eCommerce systems out there, and Shopify custom app is one of them. Because it’s probably one of the best and most widely used platforms, it’s reliable, fast, and simple to use. Shopify is especially beneficial for newcomers to the digital marketplace because it makes the process of putting up a store quite straightforward. What matters, even more, is that users make an informed decision about the eCommerce platform depending on your company’s requirements.

Top 3 Pros And Cons Of Using Shopify For Small Businesses in 2022

Pros Of Using A Shopify Store 

Shopify includes a range of tools to aid you with your e-commerce endeavor. It provides the following advantages in addition to generating additional cash and gaining access to more customers for the business via online sales.

  • Notifies Cart Abandonment

Shopify includes built-in abandoned cart capabilities that include some basic functionality to assist you with cart recovery. You can manually or automatically review abandoned carts and send abandoned cart emails. You could also deliver a tailored email about an abandoned cart to a specific consumer. Simply select the checkout id that wants to recover from the Abandoned Checkouts screen and click Send a cart restoration email. Then just type your message and click Review email to review and publish the email.

  • Outstanding Themes & Design

By modifying the site theme to meet your branding demands, you may change or construct the aesthetic of your business using Shopify. The Shopify Theme Store has over 70 paid and free e-commerce layouts to choose from. The access to high visual Shopify themes is one of Shopify’s strongest selling features. Shopify offers a variety of shop themes, with a lot of them being free. Products, apparel and fashion, gadgets, art, and other forms of e-commerce sites are all compatible with the templates. These themes can be customized without needing to know HTML or CSS, and they enable you to upload trademarks and alter fonts, and colors, among other things. Users can also alter the appearance of their homepage by adding banners, slideshows, and other elements.

  • Mobile-Friendly Layouts

The advantage of owning an online store include the ability to quickly buy/sell items and the ease of picking the correct product for clients. Customers can shop for items and services online at any time of day because online retailers are open 24 hours a day. As a result, an increasing number of customers are opting to buy goods and services online rather than at traditional brick-and-mortar stores.

Customers may shop at your e-commerce site using their mobile devices thanks to Shopify’s mobile-friendly design. The mobile responsive themes on Shopify enable you to attract more customers first from the back of their hands. You may log in to your Shopify account and manage the store from any mobile device by downloading the Shopify app. The Shopify app is available for both iPhone and Android devices.

Cons Of Using A Shopify Store

Shopify, like any other platform, can fall short in several areas. For example, Shopify costs a monthly price to utilize the platform, whereas open-source alternatives are available for free download. Some of Shopify’s drawbacks include;

  • Tailoring Challenges Theme 

Interoperability with HTML, CSS, or JavaScript code is perhaps the most prevalent Shopify theme issue. These issues are frequently related to how your Shopify theme’s design and layout appear in various browsers, software platforms, and devices.

  • Content Management Challenges

The inability to change tag pages, duplicate content, duplicate page titles, forced URL structure, and limitations on the title tag and meta descriptions are all concerns with Shopify’s content management.

  • Add-Ons Aren’t Cheap

Despite the fact that Shopify has practically every essential feature, it lacks a number of advanced capabilities that e-commerce enterprises may want. You’ll need to buy add-ons to have these advanced capabilities. The cost of add-ons can, in some situations, dramatically raise your monthly subscription expenses.

How To Set Up A Small Business Shop On Shopify?

It may appear difficult to learn how to open a Shopify store. However, Shopify allows you to set up your online store within 15 minutes.

  • Step #1. Shopify Sign Up

To begin, you must first create an account. To get started, go to the Shopify website and select the Get Started option. Fill in the preferred email id, password, and store name. It’s vital to keep in mind that you’ll need to come up with an innovative name for the store before purchasing a domain name. A 14-day free trial is available if you are unsure.

  • Step #2. Shopify Store Inventory

Shopify will send you straight to the admin panel for the company site once you’ve signed up. Here you may begin personalizing your business and add products that your consumers might be interested in purchasing.

How much inventory should I start with an online store?‘ contains everything you need to know about stocking your Shopify store with products for your small business.

  • Step #3. Tailor Feel and Look Of Your Shopify Store

You can alter the design of the online store by going to the dashboard. You’ll be able to choose your store’s theme, as well as personalize your logos and colors, as well as the assets on the page, as well as additional related item functionality and more.

  • Step #4. Domain Setup

After you’ve finalized the feel and style of your online store, you may choose a domain for it. Return to the dashboard and select ‘Add a Domain.’ You can either transfer an existing domain or open a new one from this page. Choose a domain that you want and follow the procedures to purchase it. Don’t forget to choose the Shopify payment method you want to use. Users can either buy a domain through Shopify and then have it added to the store immediately, or they can buy a domain name somewhere else and add it to Shopify.

3 Tips For Running A Successful Small Business Shop On Shopify?

When it comes to creating an online store, Shopify has you covered. However, having a website is just the beginning. To stay competitive, you’ll need to recruit consumers, market the products, and provide excellent customer service. There is no one-size-fits-all approach for influencing the effectiveness of the online store. However, there are a few helpful hints that can help you succeed. Here are some suggestions for expanding your online store.

  • Tip #1. Run Social Media Ads

You’ll need to reach out to your target audience effectively and efficiently if you want to take advantage of the potential of internet selling. Advertise on Facebook, Google, Instagram, and other social media platforms. To be effective, you’ll need to figure out which platforms customers spend the most time on, as well as which platforms are best for your speciality. You can’t ignore the benefits of social media marketing for your company’s ability to send relevant, personalized, and timely communications to customers. You may attract the right market with sponsored advertising but beware of rising expenses.

  • Tip #2. Social Media -A Spring Board For Sales Boost

You may utilize social media to help customers connect with your business and support it. Your business can use social media to connect with customers, which will result in an increase in sales and engagements with the brand. Your Shopify store can be linked to your blog and social media profiles, such as Facebook, Instagram, and Pinterest. The secret to success is to realize that if you want to grow your online presence, you have to be consistent with these social networking. The more you interact with the targeted customers, the more devoted they will become, and the larger your following will get.

  • Tip #3. Automate Shipping Tracking 

By providing shipping tracking, you can provide not just real-time information about the status of your delivery, but also peace of mind that it is on its way. One of the most significant benefits of using a cargo tracking system is it significantly reduces your logistics expenditures. Shipping tracking could lead to significant savings by providing you and your clients with more information about the status of an item.

FAQ About Is Shopify Good For Small Businesses:

How much does it cost to use Shopify?

The cost to build a website for a small business on Shopify runs from $500 to $1,000 for banner and graphics production only. Folio3 Shopify website design services, on the other hand, can provide you with cost-effective and high-performing Shopify bespoke development. The cost of developing a Shopify website ranges from $500 to $2,000 on average. Or if you choose to go with a well-known design firm, you may expect to pay anything between $5,000 and $20,000. It’s safe to assume that the demand for Shopify custom development or Shopify migration will raise costs.

What are some of the best Shopify themes available? List the best five?

An advanced developer should not be required to create a new eCommerce website. Inventors and entrepreneurs often lack the technical expertise to build an internet store from the ground up, but they also lack the financial resources to pay a high price for one. This is where eCommerce solutions like Shopify can help. Simply sign up on Shopify, pay every month’s charge, and then select a Shopify theme with the design. Most of the other paid themes are still as professional as they come, but there are some outliers in the free category as well.

Thinking about what theme you should have been as important as asking about how much inventory should I start with an online storeSo, here’s a list of the 5 best free themes Shopify offers;

  1. Customize
  2. Brooklyn
  3. Narrative
  4. Thalia
  5. Minimal

How do small businesses Upgrade Shopify 2.0 from Shopify 1.0?

How to Upgrade Shopify 2.0 from Shopify 1.0: Upgrading your Shopify account is a simple process that can be completed in just a few steps. First, log into your Shopify account and click on the “Shopify Admin” button in the upper-right corner. Next, click on the “Upgrade Shopify Account” link in the left sidebar. Finally, enter your new billing information and click on the “Upgrade Account” button. That’s it! Your Shopify account will now be upgraded to the latest version. If you have any questions, please contact our support team for assistance. Thanks for choosing Shopify!


Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.