BigCommerce Drives Boxeur des Rues’ Transformation to Headless Commerce for Enhanced User Experience

BigCommerce (Nasdaq: BIGC), a SaaS-based ecommerce platform for both B2C and B2B brands, has partnered with Boxeur des Rues, a renowned Italian streetwear and sportswear brand, to launch its new website. The updated site utilizes a fully dynamic headless architecture, enabling greater flexibility, customization, and performance to enhance customer shopping experiences while supporting business scalability.

Developed by BigCommerce’s partner agency, Business Changers, the website was built on Next.js and follows MACH principles (microservices, API-first, cloud-native, headless). This modular approach allows for independent updates to individual components, ensuring operational efficiency and adaptability to evolving technological and market demands.

Significant Performance Improvements

The switch to BigCommerce has yielded positive results for Boxeur des Rues. Within days of going live, the brand reported:

– An 8% reduction in bounce rate.

– A 14% increase in site sessions.

– Improved page load times, reducing from five seconds to under one second.

These enhancements have encouraged higher user engagement, improved retention, and better navigation through the customer purchase journey.

Why BigCommerce Was Chosen

Boxeur des Rues selected BigCommerce for its ability to provide an integrated, flexible, and scalable ecommerce solution. Key features include:

– All-In-One Solution: The platform simplifies operational management by integrating essential ecommerce tools, reducing the need for additional software and associated costs.

– Customization and Scalability: BigCommerce’s API-driven design allows for tailored online store development, ensuring the platform supports high traffic and sales volumes for seamless growth.

– Advanced Tools: The platform offers extensive marketing, multi-channel selling, data analysis, and security features that streamline operations and support increased sales.

– Reliability and Security: With 99.99% uptime, the platform ensures consistent site availability during peak periods and secure payment integrations for smooth transactions.

Industry Collaborations and Technology Integrations

Boxeur des Rues’ transition to headless commerce also includes integrations with tools such as Google Analytics, AWS, and Stripe, delivering enhanced speed, innovation, and personalization. These technologies aim to improve both user and internal team experiences.

Business Changers’ innovation labs team leader Federico Viterbo commented on the collaboration, stating, “This partnership has improved the technical performance of the website while enhancing user engagement. It empowers Boxeur to scale their business and deliver a superior customer experience with integrated tools and new sales channels.”

Mark Howes, Vice President of Southern Europe at BigCommerce, added, “Headless and composable architectures offer the flexibility and agility required by progressive brands like Boxeur des Rues to adapt to change and drive growth. With this transformation, Boxeur is positioned to deliver impactful ecommerce experiences for both teams and customers.”

Boxeur des Rues now joins a growing list of fashion brands leveraging BigCommerce, including Coldwater Creek, Harvey Nichols, and White Stuff. This partnership underscores BigCommerce’s capability to provide innovative solutions for brands seeking to enhance user experience and scale their online presence.

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