Last Updated | November 29, 2022
Salesforce Commerce Cloud enables the entire customer journey across all key areas, including communities, marketing, sales, and customer service. You can power the whole customer lifecycle, from awareness and acquisition through purchase and fulfilment to advocacy and retention, by integrating Salesforce B2C Commerce to Service Cloud Connector.
Can you recall the best customer service encounter you’ve ever had throughout CRM transformation? Was it simple or difficult to recall that? Everyone can agree that offering good customer service leaves a positive impression and, when done right, can bring in repeat business.
And all of this is made possible by the Salesforce B2C Commerce to Service Cloud Connector, which increases revenue and fosters customer loyalty by linking commerce with sales, service, marketing, and other departments.
But first, let’s instigate the reasons why businesses are failing to live up to client expectations.
Investigating The Reasons Why Businesses Are Failing To Live Up To Client Expectations.
Think about a business that communicates with its clients online. It goes without saying that the business would not consider rebuilding its website solely for the convenience of its customers or to provide a tailored and seamless purchasing experience across all channels and devices.
They would only make such an investment if the website was too old or had equally important arguments derived from an immediate financial advantage.
However, data must be unified/integrated across all of these touchpoints when customers connect with multiple departments via various channels and devices in order to deliver an integrated customer experience. Failing to do so leads to a splintered customer experience.
Neglect Online Customer Presence
Social media platforms are seen by savvy businesses as a method to interact with all types of customers, not simply those who are unhappy.
Engaging with customers is a terrific public relations tactic, and it has a greater impact on social media where everyone can see their postings and your responses. And while you should reply to both positive feedback and negative feedback, a prompt reply is especially important when a consumer posts about a problem or concern.
Extremely Difficult To Reach
Clients have inquiries. They occasionally complain. How simple is it for your clients to get in touch with you?
Provide simple contact information, such as a phone number, live chat option, email address, social media channel, etc. If all or a portion of your business is conducted online, this is particularly crucial. Your website should not need users to navigate through numerous pages in order to get an address or phone number.
No Options For Self-Service
Today’s consumers desire and demand self-service choices. Offering these choices might be another way to demonstrate that you appreciate your customers’ time since they frequently find self-service to be quicker and easier than a standard call for support.
No Adequate Training
There is no such thing as a single training session. It’s not a lesson you learn in orientation and then never mention again. It is a continual process.
To maintain customer service at the forefront, the top businesses invest in continual training. Employees need to be aware of more than just how to provide nice and helpful service—they also need to be ready to respond to inquiries from consumers.
Show No Gratitude To Customer
This is simple, but oddly, it occurs more frequently than it should.
When we buy something at a store and the salesperson doesn’t say “thank you,” I always take notice. We might even say “thank you” as I get ready to leave in the hopes that it will elicit the same response from the cashier, but alas, the cashier frequently doesn’t get the message.
Saying “thank you” is a simple way to express appreciation. Customers desire and are entitled to appreciation. Gratitude is due!
What Effect Does Salesforce Commerce Cloud Integration With Other CRM Clouds Have On Businesses And Their Clients?
Regardless of the channels and devices they utilized, today’s customers demand a customized and personalized purchasing experience based on their prior interactions, and they expect businesses to react based on their actions and behavior.
It takes a concentrated effort from all organizational areas and the appropriate technology tools to fix a disjointed consumer experience.
It’s worthwhile, though. More conversions, sales, and eventually more customer loyalty will result from getting the organization to a point where customers, employees, and leadership are all on the same page.
Now that we are aware of what customers want, let’s examine Salesforce Commerce Cloud and how businesses and their clients feel about its integration with other CRM clouds.
Salesforce Commerce Cloud development enables a comprehensive customer journey across all core operations, including sales, marketing, customer service, and e-commerce.
The company can power the complete client life-cycle by combining Salesforce B2C Commerce to Service Cloud Connector.
Here is a summary of the integration between the Salesforce B2C Commerce to Service Cloud Connector to help you understand how it works.
Integration of the Service Cloud and the Commerce Cloud
Installations, settings, and customization are necessary on both sides.
- Setup a Cloud Service
- Set up the Cloud Data Service Objects.
- In Service Cloud, provide a uniform customer interface.
- Establishing Salesforce B2C Commerce
- B2C Commerce Storefront Customization
- Set up the cartridge and synced jobs
By providing a single view of the customer in the manner of a CRM, the service-cloud-connector enables viewing and control of Salesforce B2C Commerce case, customer, order, shipment, and payment data in the Service Cloud.
When pertinent data items in Salesforce B2C Commerce are generated or modified, the Commerce-to-Service Connector “announces” to Service Cloud via the Open Commerce API (OCAPI) and a number of REST services that are enabled by Service Cloud.
By use of these announcements, Service Cloud makes OCAPI queries for the identified data objects (such as customers or orders) and then ingests those data objects’ constituent parts to produce Service Cloud representations.
Through a set of REST services offered by both clouds, these functionalities enable data synchronization of customers, customer addresses, orders, order line items, shipments, and payments across Salesforce B2C Commerce to Service Cloud Connector.
Key Advantages Of Commerce Cloud Integration With CRM Clouds
Marketing Cloud With Salesforce B2C Commerce
- Establish brand loyalty and repeat business by genuinely comprehending your customers.
- Create customized email campaigns.
- Observe up on any lost sales.
- Quit filling up my inbox.
- Faster campaign launches
- Customize your merchandise.
- Sync up the catalogues, prices, and goods.
- Aid customers in finding what they desire.
- Improve, expand, and reinvent your sites.
Service Cloud With Salesforce B2C Commerce
- Offer quick and versatile order fulfilment.
- Bring online shopping into the physical space.
- Easily manage numerous locations and regions.
- Equip client service personnel.
- Provide first-rate customer service before, during, and after the sale.
- Compare client information.
- Engage with them where they choose.
- Place an order on behalf of clients.
- Make it your own.
Sales Cloud With Salesforce B2C Commerce
- Make your sales team a dependable source for customers.
- Access consumer data instantly
- Allow your sales personnel more freedom.
- Improve the sales force.
- Improve the converting process.
- Get mobile.
- Utilize social media extensions.
- With storefront plans, launch quickly.
You may simply increase revenue and foster customer loyalty by integrating commerce with sales, marketing, service, and other departments. Folio3 as a leading Salesforce Commerce Cloud Consultant does that job for you. We make sure you give your consumers the finest service possible before, during, and after the sale. You may connect Salesforce CRM and Commerce cloud with the assistance of our experts’ knowledge.
Get in contact with our specialists immediately for more details on Salesforce B2C Commerce to Service Cloud Connector.
Other than Salesforce B2C Commerce developer at Folio3 also deals in other eCommerce-related queries and projects too.
How do I connect my marketing cloud to the service cloud?
To develop a new app in Service Cloud for the Marketing Cloud, the Service Cloud administrator follows these steps. The configuration of Marketing Cloud Connect for Service Cloud is now complete.
- Choose Setup from the Service Cloud menu.
- Press Create.
- Tap Apps.
- Select New.
- To build the app, enter Marketing Cloud as the label and name.
- Include a logo if you like.
- Add Marketing Cloud, Email Sends, and Send Analytics to tabs after customising them.
- To make the new custom app accessible in the Salesforce AppExchange menu, assign these tabs to the relevant profiles.
- Restore the changes.
And you are done!
What is Salesforce commerce cloud B2C?
The Salesforce B2C Commerce is one of the company’s two most powerful offerings for the eCommerce market.
Salesforce B2B Commerce integration drives customer interaction across all platforms, regions, and digital channels to transform purchasing experiences. You receive a wide range of capabilities, including merchandising, fulfilment, artificial intelligence, promotions, an open development environment, and mobile-first custom choices that may be further modified.