What are the Built-in Analytics that the Salesforce Commerce Cloud Comes With?

Businesses are constantly trying new ways to increase revenue and better understand their customers. They often feel overwhelmed with the time it takes to track customer behavior and find meaningful insights that can help drive sales.

But with the Salesforce commerce integration, all these things have been made easier, especially Salesforce Commerce Cloud analytics.

The Salesforce Commerce Cloud has several powerful built-in analytics that can help businesses make sense of their data and gain valuable insights.

These analytics can provide businesses with an efficient way to track customer behavior, analyze trends and make data-driven decisions. Businesses can also leverage the Salesforce Commerce Cloud migration feature to migrate their analytics.

So, what type of built-in analytics does the Salesforce Commerce Cloud come with? That’s what we are here to discuss!

This article will look at the different types of analytics available on the platform and how they can help businesses make smart decisions.

What type of Built-in Analytics does the Salesforce Commerce Cloud offer?

The Salesforce Commerce Cloud offers a range of powerful built-in analytics that can track customer behavior and find meaningful insights. Below, We’ve listed some of the best salesforce commerce analytics.

• Customer Profiles

At first, we have the customer profiles as the Salesforce Commerce Cloud analytics. With this feature, businesses can get a comprehensive view of their customer’s preferences and behaviors, allowing them to understand them better and create personalized shopping experiences.

Customer profile analytics can help businesses identify key customers, segment their audiences, and target customers with the right offer.

The analytics also enable businesses to track customer lifetime value and their customer journey across multiple channels, allowing them to gain a deeper understanding of their customer’s needs and behaviors.

• Shopping Cart Analysis

Next, we have the shopping cart analysis as one of the Salesforce Commerce Cloud analytics. This feature allows businesses to monitor and analyze customer shopping behavior across their e-commerce stores.

It’s no less than a goldmine for businesses; the data gathered from this analysis can help them optimize their stores, track customer checkout preferences and identify which products perform best.

The shopping cart analysis can also give businesses detailed insights into their shoppers’ behavior and preferences, allowing them to create more engaging and compelling shopping experiences.

• Sales Performance Reports

Performance has always been a critical aspect for any business to keep it moving forward. Thankfully, the Salesforce Commerce Cloud analytics also features the Sales Performance Reports. 

These reports can help businesses identify the best-performing products and sales channels and track their progress over time.

Most notably, the Salesforce Commerce Cloud Optimization reports can provide businesses with a breakdown of their sales performance by individual products and channels.

The report also helps businesses analyze where they are spending their marketing budget and identify areas of improvement.

By utilizing these analytics, businesses can gain valuable insights into their customers’ behavior and preferences, create tailored marketing strategies and optimize their sales performance.

• Search Analysis

Customer search is an essential factor to consider when it comes to eCommerce businesses. 

And as with other notable features, Salesforce Commerce Cloud analytics also offers Search Analysis that can help businesses understand their customers’ search patterns and identify trends.

It provides businesses with data-driven insights into customer preferences, allowing them to create personalized experiences and optimize their search results.

The search analysis can also help businesses better understand customer intent and improve their SEO efforts with targeted keywords and content.

Altogether, the Salesforce Commerce Cloud integration is an excellent tool for businesses to understand their customers better, track key performance metrics and optimize their sales. 

With these features, businesses can gain valuable insights that will help them maximize their profits.

• Order Management Reports

It’s no secret that order management is one of the most important aspects of running an eCommerce business. 

Salesforce Commerce Cloud also provides businesses with helpful order management reports that can help them track and monitor customer orders in real-time.

These reports can give businesses insights into customer orders and order fulfillment, allowing them to manage their operations better and ensure higher customer satisfaction.

Order management reports also help businesses analyze their delivery times and identify common issues with fulfillment. 

With these analytics, businesses can ensure that their customer’s orders are processed efficiently and accurately.

Overall, the order management reports from Salesforce Commerce Cloud analytics can be an excellent resource for businesses to gain insights into their operations and improve customer satisfaction. 

• Customer Insights Reports

Customer insights are key to the success of any business. 

With Salesforce Commerce Cloud analytics, businesses can gain powerful customer insight reports to understand their customers better and tailor their marketing strategies.

The customer insights reports can provide businesses with data-driven insights into customer behavior, preferences, and purchasing habits.

The reports can also help businesses identify trends and opportunities in their customer base and develop targeted campaigns.

Additionally, the reports can help businesses better understand customer satisfaction levels, allowing them to adjust their strategies accordingly.

Altogether, customer insights are an excellent resource for businesses to understand their customers better and enhance their sales performance. 

With these reports, businesses can gain powerful insights that will help them maximize their profits.

• Product Performance Analytics

Product performance is a critical measure of how well your business is doing. With Salesforce Commerce Cloud Implementation, businesses can gain powerful insights into their product performance and identify areas where they can optimize.

Product performance analytics can give businesses real-time insights into their sales, including which products are selling well and which ones need more attention.

The analytics can also help businesses gain valuable insight into customer behavior and preferences, allowing them to target their marketing efforts for increased sales better.

Moreover, product performance analytics can help businesses identify trends in their customer base and develop strategies to capitalize on those trends for increased profits.

• A/B Testing Reports

A/B testing is another valuable tool for businesses to identify the best strategies and optimize their operations. 

Following the same trend, Salesforce B2B Commerce Integration also provides businesses with A/B testing reports that can help them better understand customer behaviors and preferences.

The A/B testing reports allow businesses to test multiple scenarios with their customers to see which approaches are most successful. 

With these reports, businesses can determine the most effective strategies and focus on those for maximum profits.

The analytics also help businesses gain insights into how their customers interact with different website features, allowing them to make improvements and adjustments accordingly.

The A/B testing reports are an excellent resource for businesses to gain valuable insights into their customers and improve their product performance. 

Such analytics help businesses in maximizing their profits and better serve their customers.

Final Verdict

Salesforce Commerce Cloud development is a goldmine for businesses to gain powerful customer insights, product performance analytics, and A/B testing reports. 

Moreover, if you get stuck somewhere, then Salesforce Commerce Cloud consultant can help you out.

Businesses can use these reports to understand their customers better and tailor their strategies for maximum profits. 

They can unlock their full potential and achieve success by leveraging the power of Salesforce Commerce Cloud analytics. 

So, why wait? Start leveraging Salesforce’s power today and connect to Salesforce Commerce Cloud Support now!