Last Updated | June 10, 2022
New and established online web retailers are now facing a number of issues, including how to obtain a head start on their competitors from within their own geological location or market, while the international market for commerce shifts toward being largely internet-based. It’s no mystery that site efficiency and SEO indicators are important in determining how readily a website is indexed and accessed by newer visitors, so the emphasis of this post is on improving these aspects through a thorough website audit with respect to Magento Website Audit.
What Is A Website Audit?
Every company with an online presence should have its website reviewed. Website auditing is the process of examining how a website works and how readily it could be found by consumers. If the audit is successful, it is followed by recommendations for remedies and enhancements that effectively tackle the issues identified during the audit. An audit can provide several benefits, such as faster loading times, greater search engine rankings, and more client retention, but without one, the site owner would be unaware of these benefits.
How Does The Website Audit Work?
You might just use a website checker – a unique tool that swiftly tests your website’s performance and investigates the problems as per a range of criteria – if you’re looking for an easy and easy audit solution. While such checkers can provide useful information, it’s still generic information about the site’s problems, and they’re usually limited in scope and don’t provide specialized remedies to specific problems. If you’re questioning how to do a founding website audit on your own, keep the following points in mind:
Aside from website performance and content arrangement, other aspects of the eCommerce site’s setting might influence how the search engines like Google and Bing evaluate and reward it. It’s critical, for example, that your site’s main pages, subdirectories, individual pages, and related file assets all use the HTTPS protocol. Google and other search engine users pay attention to this as one of the first risk assessment tools.
Furthermore, it’s common knowledge that Google despises duplicating or damaged pages, contents, and hyperlinks that result in a lower ranking after indexing. Fortunately, finding these web pages and asset files and making the necessary adjustments to keep everything uniform is simple. Finally, keywords should be mentioned in website rankings audits because they should have been optimized and spread out as much as possible to generate as much traffic as feasible to various web pages.
On a very foundational level, most customers want to find what they’re searching for quickly, so keeping a robust and accessible menu structure in place can make surfing the site for newcomers a snap. It’s a recipe for catastrophe if you host a system of disconnected and scarcely linked pages.
From an SEO standpoint, structuring recommendations such as creating a sitemap, organising content with header tags (H1, H2, H3, etc.), and adding unique meta-titles and page descriptions to sections of the site will make the work easier for Google to index and fully comprehend what the store is about and how to feature it in search results.
Before going into technical concerns, make sure there are no design or page layout flaws that will turn off potential clients. Obtrusive adverts, pop-up windows, and banners, for example, tend to divert visitors’ attention away from the reason they came to your website in the first place, causing them to miss out on valuable offers or possibly leave entirely.
When people come to your site, you want them to be completely focused on the information and the customer experience you’ve provided for them. Information or content that is hard to read or ambiguous with no clear objective or call to action –CTA, has the same problem. Customers will be able to swiftly digest crucial information without being distracted when you tidy up the site’s appearance.
Slow speed, as previously said, can be disastrous for an online company. Slow performance not only irritates customers, but it also irritates Google, which may make the store barely searchable to visitors conducting a generic search.
Throughout your audit, you can use Google’s PageSpeed Insights or a variety of other similar services to see how rapidly various pages load. We’ve previously dug deeper into this topic, and here’s what we discovered. The idea is to figure out where the pages or content blockades are taking too long to load, and why. Because mobile users account for even more than 50% of all web traffic, special attention should be devoted to their mobile experience.
What Other Additional Checklist You Should Run For Website Audit
While we mentioned the four primary parts of every website audit, there are many more tests that may be performed. Here are some optional checks to consider:
- Conduct a security vulnerability assessment.
- Test rendering on a variety of browsers and devices.
- Make sure current themes and extensions and plugins are up to date.
- Look into any external domains or backlinks that are linked to you.
- Check the timing of media playback.
- Evaluate the responsiveness of the design and menu.
- Look into image compression rates.
Now that we are done discussing the website auditing basics; let us turn towards the actual topic of the blog the Magento Website Audit, what its features and the services regarding the website auditing of Magento Web Development Company.
What Are The Features Of Magento Website Audit
Some tactics and solutions work for all website audits, while some are better suited to other platforms. Now that we’ve covered the fundamentals, it’s time to look at the features that are unique to Magento Website Audit or may be common with a few other eCommerce platforms.
If you’re utilizing an older version of Magento instead of Magento 2 Integration, an upgrade to the most recent stable version could save you a lot of time and money.
To execute smoothly, code must be comprehensible, error-free, and bug-free. The CSS, on the other hand, can be refactored to make it cleaner and more streamlined.
The two most important considerations are quickness and security. Your databases should be adequately protected against external assaults and configured to process data fast.
Because a Magento Web Development Company-built shop aims for marketing and promoting the products or the services, you could easily track user behaviour from page to page and figure out when and why clients bounce.
Examine how content is rendered, particularly on the important page, and consider relocating the low-priority code below in the page loading order.
Extensions, Plugins, and Themes
Check for any obsolete versions and, if possible, upgrade. Fix faults, errors, and compatibility concerns by replacing, replacing, or deleting them.
Check that your linked server is up to date, and think about activating cache solutions like Varnish.
Examine any third-party extensions for vulnerabilities, examine file and folder permissions, and run a scan using a reliable Magento performance tool; for example, MageReport.
Magento Website Audit Services
The guidelines we’ve listed are certainly important for a comprehensive Magento website audit, but they’re just the tip of the iceberg. An iceberg of all the knowledge needed to successfully complete a Magento audit. Thus, if you’re trying this process for the first time, you can prepare by reading through various manuals and guidebooks, or you can always Hire Magento Developers to get the job done right.
Why Folio3 is a Suitable Magento Agency Partner For Magento Website Audit?
Folio3 is an eCommerce expert as well as a top-tier development firm. To optimize our power and experience building on Magento, we’ve chosen to focus on it. Our Magento certified team of experts has worked on a variety of Magento projects, including the development of a new website, website migration, website audits, and other services such as custom feature development. We provide a straightforward six-step method in which you entrust us with all the auditing and the relevant processes, which we meticulously carry out and deliver to a healthier position than before. Get in contact with us at any moment to learn more about what we do.
To Further understand the Magento 2 Cost or need certified developers related to any Magento 2 integrations you Hire Magento Developers with us, we will be very delighted to hear from you.
Define website audit?
Every business that has an online footprint ought to have its website checked. The process of assessing how a website works and how easily it can be found by customers is known as website auditing. If the audit is a success, it is followed by an analysis for improvements and remedies that effectively address the issues discovered during the audit. An audit can give numerous benefits, such as quick loading times, better search engine positions, and increased client retention, but the site owner would just be ignorant of these benefits without one.
What components are catered to when running a basic website audit?
Following are points that you need to keep in your mind;
- Design Flaws
- Content Structure
- Loading Time
- SEO Configuration
Are there any other options to run for website auditing?
Here is an additional checklist that you can for your website auditing;
- Perform a security vulnerability analysis.
- Run tests on a variety of browsers and devices to see how they render.
- Ensure that all of your current themes, extensions, and plugins are up to date.
- Investigate any external domains or backlinks that are associated with you.
- Double-check the media playback’s timing.
- Assess the design and menu’s responsiveness.
- Investigate image compression ratios.
Why Should You Use Magento 2?
For anyone looking to create a professional eCommerce site, Magento Web Development Company is a must-have. Unrestricted and professional. Magento is easy to understand and use, and it may assist you in creating a fantastic website. Some of Magento’s core functionalities are as follows;
- Product and inventory management, as well as image, comment, and review management.
- Product categorization makes it easy to locate and select products based on their categories.
- Inventory management centered on the management of stock that had been abandoned, as well as import and export.
- Client account information, including account status, transaction history, and favourite catalogue.
- Improved customer service, which includes a contact form and email support.
- Payments service: This service accepts payments via credit card, PayPal, and Google Checkout, as well as other payment modules like CyberSource, ePay, and eWAY.
International help can be monetary as well as multilingual.
Magento Website Audit vs Shopify Website Audit: which one is easy to run?
There are a few key differences between a Magento website audit and a Shopify website audit. First, Shopify is a hosted platform, so you don’t need to worry about things like hosting fees, server setup, or security. Second, Shopify offers a wide range of ready-made apps and themes that make it easy to customize your site without having to hire a developer. Finally, Shopify has a streamlined checkout process that is much simpler than Magento’s. As a result, Shopify custom app is generally much easier to set up and manage than Magento. However, Magento does offer more advanced features and flexibility than Shopify, so it really depends on your needs. If you’re just starting out, Shopify is probably the better option. But if you’re looking for more advanced functionality, Magento is worth considering.