Wix to WordPress Migration: Complete Guide in 2026

Making the jump from Wix to WordPress isn’t just a platform switch it’s a strategic decision that could define your digital trajectory for the next decade. The numbers tell a compelling story: WordPress powers 43.5% of all websites globally, commanding 62.7% of the entire CMS market. Among the top 1,000 highest-traffic websites, 47.5% run on WordPress compared to just 0.3% on Wix.

But here’s what most migration guides won’t tell you upfront: Wix doesn’t offer an export button. Your beautifully designed site exists in a proprietary ecosystem designed to keep you locked in. This guide walks you through the complete Wix to WordPress migration process based on real-world enterprise migrations and the latest 2025 best practices.

Summary

• WordPress delivers 96% better extensibility than Wix, critical for enterprise scalability and custom integrations.
• Migration requires manual content transfer due to Wix’s proprietary architecture—no automated export exists.
• Proper 301 redirect implementation preserves SEO equity during transition, preventing ranking losses.
• Enterprise WordPress sites handle 10+ million monthly visitors (18% of deployments), proving scalability.
• Post-migration optimization focuses on performance, security hardening, and team training for WordPress workflows.
• Timeline expectations: 4-8 hours for small sites (20-30 pages), weeks for complex enterprise deployments.

Why People Use WordPress Over Wix?

The migration from Wix to WordPress represents more than a technical upgrade—it’s a fundamental shift in how you control and scale your digital presence. Based on the 2024 State of Enterprise WordPress survey, 96% of organizations cite extensibility as their top priority, with 72% reporting excellent or good ROI on their WordPress investment.

Platform Comparison: Key Metrics

Metric	WordPress	Wix
Global Market Share	43.5% of all websites	2.3% of all websites
CMS Market Share	62.7%	3.8%
Top 1,000 Sites Usage	47.5%	0.3%
Available Plugins/Apps	59,000+	800+
E-commerce Product Limit	Unlimited (WooCommerce)	50,000 products
Enterprise ROI (Excellent/Good)	72%	Data not available

Ownership and Control

With Wix, you’re essentially renting space in someone else’s ecosystem. Your site lives on Wix servers, subject to their terms, pricing changes, and platform limitations. WordPress flips this model entirely. You own the code, control the data, and choose your hosting infrastructure.

Major enterprises have recognized this advantage. The 2025 State of Enterprise WordPress Report shows that 55% of enterprises now use WordPress exclusively, marking a 17% increase from the previous year. Organizations considering WordPress for enterprise deployments cite ownership and scalability as primary decision factors. Companies like The Times, Princeton University, and Amnesty International have built their digital infrastructure on WordPress specifically because of this ownership model.

Scalability That Grows With You

Wix handles small to medium traffic adequately, but performance degradation becomes noticeable as you scale. WordPress, configured correctly, powers some of the internet’s highest-traffic properties. According to recent industry data, 18% of enterprise WordPress deployments now handle over 10 million monthly unique visitors—up from 15% the previous year.

The architectural difference explains this scalability gap. WordPress VIP, the enterprise hosting solution, provides infrastructure designed to handle millions of page views effortlessly. One documented case study showed an e-commerce site managing a 300% traffic surge during Black Friday without performance degradation, thanks to WordPress’s scalable architecture.

Capgemini’s successful Drupal to WordPress migration demonstrated that enterprise-level websites can leverage open-source platforms while maintaining security, speed, and structure.
Gartner ranks WordPress among the top CMS platforms specifically for its extensibility, community support, and integration capabilities.

SEO Capabilities

While Wix has improved its SEO features, WordPress maintains a significant advantage in granular control. Plugins like Yoast SEO and Rank Math provide comprehensive tools for on-page optimization, schema markup implementation, and technical SEO management that Wix’s built-in tools simply cannot match.

The difference becomes critical at scale. WordPress allows complete control over URL structures, meta implementations, canonical tags, and advanced schema markup. For content-heavy sites or e-commerce platforms, these capabilities directly impact organic visibility and revenue.

E-commerce Power

For businesses selling online, the gap between Wix Stores and WooCommerce widens dramatically. Our Wix vs WordPress for ecommerce comparison covers critical differences in product limits, payment gateways, and scalability considerations. Wix limits you to 50,000 products and restricts integrations with external retail distribution channels.

WooCommerce, powering 35% of all active online shops as of February 2025, offers unlimited product capacity and integrates with virtually any payment gateway, shipping provider, or inventory management system.

Working with a specialized WooCommerce design company ensures your store launches with optimized checkout flows and conversion-focused design.

The financial implications are substantial. Understanding how much Wix costs becomes critical when evaluating long-term platform expenses—Wix Enterprise pricing remains opaque and can run into the thousands monthly for high-volume sellers. WooCommerce’s core is free, with costs scaling based on actual business needs through optional extensions.

Plugin Ecosystem

WordPress’s 59,000+ official plugins versus Wix’s 800+ app templates illustrate the ecosystem difference. Need multi-currency support? Advanced shipping calculations? Subscription management? Custom membership tiers? WordPress has mature, battle-tested solutions. Wix requires workarounds or accepts limitations.

This extensibility matters for business evolution. As your requirements change, WordPress adapts. Wix forces you to work within predetermined constraints or migrate platforms—an expensive, disruptive process.

5 Steps When Migrating from Wix to WordPress

Successfully migrating from Wix to WordPress requires systematic planning and execution. Since Wix provides no direct export functionality, expect to invest significant time in manual content transfer and recreation.

Step 1: Comprehensive Site Audit and Migration Planning

Before touching any code or content, document everything on your current Wix site. This audit serves as your migration roadmap and prevents critical oversights.

Migration Planning Checklist

Audit Component	Action Items	Estimated Time
Content Inventory	List all pages, posts, URLs, meta data	2-3 hours
Media Assets	Catalog images, videos, PDFs, downloads	1-2 hours
Functionality Mapping	Document Wix apps and WordPress equivalents	2-4 hours
SEO Data	Export rankings, backlinks, keywords, alt text	2-3 hours
URL Structure	Document all URLs for redirect mapping	1-2 hours

Content Inventory: Create a spreadsheet listing every page, blog post, and piece of content. Include current URLs, page titles, meta descriptions, and primary keywords. For a 50-page site, this typically takes 2-3 hours but proves invaluable during migration.

Export your URL structure from Google Search Console to ensure complete coverage. Wix sites often have dynamic URL patterns that aren’t obvious from sitemap alone.

Media Asset Documentation: Catalog all images, videos, PDFs, and downloadable files. Note their current locations and usage across pages. Wix doesn’t provide bulk media download, so you’ll manually save each asset.

Functionality Mapping: List every Wix app, form, booking system, or custom feature. For each, identify the WordPress equivalent. Contact forms might transition to WPForms or Gravity Forms. Wix Bookings could map to Amelia or Bookly. E-commerce stores will migrate to WooCommerce.

Research plugin alternatives now, before migration begins. Some Wix apps have no direct WordPress equivalent, requiring custom development or workflow changes.

SEO Data Preservation: Your current SEO equity represents months or years of investment. Document every page’s:

• Meta title and description
• Target keywords
• Current Google rankings (note position for 10-20 key terms)
• Backlink profile (use Ahrefs or SEMrush)
• Image alt text
• Structured data markup

This documentation guides your WordPress SEO plugin configuration and helps measure post-migration performance.

Step 2: WordPress Environment Setup and Theme Selection

Choose your WordPress hosting carefully. Managed WordPress hosts like WP Engine, Kinsta, or Cloudways handle technical optimization, security, and scaling automatically. For enterprise deployments, WordPress VIP provides infrastructure designed for high-traffic, mission-critical sites.

WordPress Hosting Comparison

Hosting Type	Best For	Monthly Cost Range	Key Benefits
Managed WordPress (WP Engine, Kinsta)	Growing businesses, agencies	$30-$300+	Automated updates, staging, security, expert support
WordPress VIP	Enterprise, high-traffic sites	$2,000-$5,000+	Unlimited scalability, 99.99% uptime, dedicated support
Shared Hosting (Bluehost, SiteGround)	Small businesses, startups	$3-$25	Budget-friendly, beginner-friendly, one-click install
Cloud Hosting (Cloudways)	Flexible scaling needs	$10-$200+	Pay-as-you-grow, multiple cloud providers, full control

Hosting Considerations:

• Managed WordPress hosting handles updates, security, and performance optimization
• CDN integration for global content delivery
• Staging environments for safe testing before deployment
• Automated backups with one-click restore capabilities
• SSL certificates included for security

Install WordPress and configure basic settings. Set permalink structure to match your Wix URL pattern where possible. If Wix uses /blog/post-name, configure WordPress permalinks accordingly to minimize redirect requirements.

Theme Selection Strategy: Your theme choice significantly impacts migration effort. The choice between WordPress customization vs pre-made themes impacts both migration timeline and long-term flexibility. Options include:

1. Block-based themes (Kadence, GeneratePress, Astra): Flexible, performant, and beginner-friendly
2. Page builders (Elementor, Beaver Builder): Visual editing similar to Wix but can impact performance
3. Custom theme development: Maximum control but requires developer expertise

For most migrations, a quality block-based theme with Gutenberg editor provides the best balance of flexibility and performance. The 2025 State of Enterprise WordPress confirms that organizations are moving aggressively toward native WordPress block editing, abandoning third-party page builders that introduce technical debt.

Essential Plugin Installation: Before content migration, install and configure core functionality:

• SEO: Rank Math or Yoast SEO
• Security: Wordfence or Sucuri
• Performance: WP Rocket or LiteSpeed Cache
• Backups: UpdraftPlus or BlogVault
• Forms: WPForms or Gravity Forms
• Analytics: MonsterInsights for Google Analytics integration

Configure these plugins now to ensure functionality exists when you migrate content.

Step 3: Content Migration and Media Transfer

This is the most time-intensive phase. Wix’s proprietary architecture means no automated export, requiring manual content transfer or workarounds.

Blog Post Migration Using RSS: For blog content, Wix provides an RSS feed workaround:

1. Navigate to your Wix blog and add /feed.xml to the URL
2. Save the XML file to your computer
3. In WordPress, go to Tools > Import > RSS
4. Upload the XML file

This imports basic blog content but frequently loses images, formatting, and custom layouts. Plan to manually review and fix each post.

Page-by-Page Content Recreation: For static pages, manual recreation is unavoidable:

1. Open Wix page in one browser window, WordPress editor in another
2. Copy text content, preserving heading hierarchy
3. Download all images from Wix page
4. Upload images to WordPress media library
5. Insert images in appropriate locations
6. Recreate layouts using your chosen theme/builder
7. Configure page-specific SEO settings

For a 30-page site, expect this process to take 12-20 hours depending on design complexity.

Media Library Management: Download all images, videos, and documents from Wix. Organize them into folders by content type or page before uploading to WordPress. This organization prevents chaos in the WordPress media library.

Before uploading, optimize images using tools like ShortPixel or Smush. Wix may have served unoptimized files; WordPress performance benefits from properly sized images.

URL Structure Matching: Create WordPress pages and posts with slugs matching your Wix URLs where possible. If your Wix About page is /about-us, ensure WordPress uses the identical slug. This minimizes redirect requirements and preserves SEO equity.

Step 4: SEO Preservation and 301 Redirect Implementation

Improper redirect implementation is the fastest way to destroy years of SEO work. According to multiple WordPress migration studies, sites that skip comprehensive redirect mapping experience 40-60% traffic drops that can take 6-12 months to recover.

301 Redirect Implementation Methods

Method	Difficulty Level	Best For	Pros	Cons
Redirection Plugin	Beginner	Sites with <100 redirects	User-friendly interface, easy testing	Slight performance overhead
.htaccess Server Rules	Intermediate	Sites with 100+ redirects	Fastest performance, no plugin needed	Requires FTP access, syntax errors break site
WordPress Functions	Advanced	Custom requirements	Complete control, conditional logic	Requires coding knowledge
CloudFlare Page Rules	Intermediate	CDN users	Edge-level redirects, fast	Limited to 125 rules on paid plans

301 Redirect Fundamentals: A 301 redirect tells search engines that a page has permanently moved to a new location. This passes approximately 90-95% of link equity to the new URL, preserving your search rankings.

Creating Your Redirect Map: Using your initial URL audit, create a spreadsheet with two columns:

• Column A: Old Wix URL
• Column B: New WordPress URL

Map every single page, including blog posts, product pages, and PDFs. For pages you’re not migrating, redirect to the most relevant alternative page, not your homepage.

Implementation Methods:

Plugin Method (Recommended for Most Users): Install the Redirection plugin from WordPress.org. It provides a user-friendly interface for creating and managing 301 redirects.

1. Install and activate Redirection.
2. Navigate to Tools > Redirection
3. Import your redirect map or add redirects individually
4. Test each redirect after implementation

Server Method (.htaccess): For sites with hundreds of redirects, server-level implementation is more efficient:

apache

Redirect 301 /old-page https://newdomain.com/new-page

Redirect 301 /old-blog-post https://newdomain.com/blog/new-post

Testing Redirects: After implementation, test every redirect:

1. Visit old Wix URLs in incognito mode
2. Verify redirection to correct WordPress pages
3. Check HTTP status codes using tools like Screaming Frog or HTTP Status Checker

SEO Plugin Configuration: Configure Rank Math or Yoast SEO for every migrated page:

• Import meta titles and descriptions from your audit
• Set focus keywords
• Configure schema markup
• Generate and submit XML sitemap to Google Search Console

Google Search Console Notification: Once redirects are live and DNS points to WordPress:

1. Verify WordPress site in Google Search Console
2. Use Change of Address tool to notify Google
3. Submit new XML sitemap
4. Monitor for crawl errors

Google states this process can take up to 180 days for complete re-indexing, though most sites see stabilization within 4-8 weeks.

Step 5: Post-Migration Testing and Optimization

Your WordPress site is live, but the work isn’t finished. Comprehensive testing prevents embarrassing errors and ensures optimal performance.

Functionality Testing: Test every interactive element:

• Submit all contact forms and verify email delivery
• Complete test purchases if running e-commerce
• Test user registration and login flows
• Verify all internal links work correctly
• Check navigation menus across all pages

Use the Broken Link Checker plugin to identify any missed redirects or broken internal links.

Cross-Browser and Device Testing: Test your site on:

• Chrome, Firefox, Safari, and Edge browsers
• Desktop, tablet, and mobile devices
• Different screen resolutions

BrowserStack or similar tools allow testing across multiple configurations without owning every device.

Performance Optimization: Run performance tests using Google PageSpeed Insights, GTmetrix, or WebPageTest. Techniques for improving WordPress website speed without plugins include server-level optimization and code minification. Key optimizations:

• Target Core Web Vitals scores (LCP < 2.5s, FID < 100ms, CLS < 0.1)
• Implement caching through WP Rocket or similar plugins
• Enable CDN for global content delivery
• Optimize database queries
• Lazy load images and videos

According to Poneman Institute research, unplanned downtime costs businesses an average of $9,000 per minute. Proper performance optimization protects against slow loading times that drive visitors away.

Security Hardening: Comprehensive WordPress security implementation should begin immediately post-migration to protect against vulnerabilities. Implement these best practices:

• Install SSL certificate (should be automatic with quality hosting)
• Configure Wordfence or similar security plugin
• Enable two-factor authentication for admin accounts
• Limit login attempts
• Hide WordPress version and login URL
• Schedule automated backups

User Training: If team members will manage the WordPress site, schedule training sessions covering:

• WordPress dashboard navigation
• Content creation and editing with Gutenberg
• Media library management
• Plugin and theme updates
• Basic troubleshooting

Monitoring Setup: Configure ongoing monitoring for:

• Uptime tracking (UptimeRobot or Pingdom)
• Google Analytics and Search Console
• Broken link monitoring
• Security scanning
• Performance metrics

Post-migration, WordPress HubSpot integration enables advanced marketing automation and CRM synchronization for enhanced lead tracking.

Wix Subscription Management: After confirming WordPress site stability (typically 30-60 days), you can cancel your Wix subscription. Before canceling:

• Export any remaining data
• Document custom configurations
• Download all media as a final backup
• Screenshot critical settings

Some businesses maintain Wix on the lowest tier for 3-6 months as insurance before complete cancellation.

What are the Challenges When Moving From Wix to WordPress?

Understanding migration challenges upfront sets realistic expectations and allows proper resource allocation.

Migration Time Investment by Site Size

Site Type	Pages/Posts	Estimated Hours	Key Challenges
Small Business	10-30 pages, 20-50 posts	20-40 hours	Content recreation, design matching
Medium Business	30-100 pages, 50-200 posts	40-80 hours	Extensive redirects, functionality replacement
E-commerce	50+ pages, 100-500 products	60-120 hours	Product migration, customer data, payment setup
Enterprise	100+ pages, complex features	120-300 hours	Custom development, integration testing, training

No Automated Export Functionality

This is the single biggest obstacle. Wix’s proprietary architecture includes no “export all content” button. Everything—pages, blog posts, images, design elements—requires manual migration or clever workarounds.

For a 50-page site with 100 blog posts, expect 30-50 hours of hands-on migration work. Agencies specializing in Wix-to-WordPress migrations confirm this timeline for standard business sites.

Design Recreation Complexity

Wix’s drag-and-drop editor creates custom layouts that often can’t be perfectly replicated in WordPress without custom development. If your Wix site uses complex animations, parallax scrolling, or intricate spacing, achieving pixel-perfect recreation in WordPress requires significant time investment or design compromises.

WordPress page builders like Elementor offer similar visual editing, but the output differs from Wix. Accept that some design adjustments are inevitable.

URL Structure Differences

Wix and WordPress use different default URL patterns. Wix might use /services-1, while WordPress defaults to /services. This necessitates comprehensive 301 redirect implementation to preserve SEO equity.

For sites with hundreds of pages, creating and testing redirect maps becomes a project unto itself. Budget 4-8 hours for redirect planning and implementation on medium-sized sites.

Media Transfer Limitations

All images, videos, and documents must be manually downloaded from Wix and uploaded to WordPress. Wix provides no bulk media export, forcing you to save files individually or use browser extensions for batch downloads.

Budget time for:

• Downloading media from Wix (2-6 hours for typical sites)
• Organizing files before WordPress upload
• Optimizing images for web performance
• Uploading to WordPress media library
• Inserting into appropriate pages

Feature Replacement Challenges

Some Wix apps have no direct WordPress equivalent. Wix Bookings, for example, offers specific features that Amelia or Bookly don’t perfectly replicate. You may need to accept functional differences or commission custom development.

Research plugin alternatives early in planning. Some gaps might fundamentally impact your business operations and require workflow adjustments. Consider whether Wix’s most requested features might already address your needs before migrating.

E-commerce Data Migration

Moving products, customers, and order history from Wix Stores to WooCommerce represents the most technically complex migration scenario. Tools like Cart2Cart can automate portions, but expect data cleanup, manual review, and potential data loss in custom fields.

For stores with 500+ products and established customer bases, allocate 20-40 hours for e-commerce migration alone, or budget for professional migration services. If you’re evaluating platforms, comparing Wix vs WordPress for ecommerce helps clarify which platform best supports your online store requirements.

Learning Curve

WordPress offers more power and flexibility than Wix, but that comes with complexity. Team members accustomed to Wix’s simplified interface need training on WordPress dashboard, Gutenberg editor, plugin management, and basic troubleshooting.

Plan for 2-4 hours of initial training plus ongoing learning as team members become comfortable with WordPress workflows.

Temporary Traffic Disruption

Even with perfect redirect implementation, expect minor traffic fluctuations during the weeks after migration. Google needs time to recrawl, re-index, and adjust rankings to new URLs.

Analytics typically show a 10-20% temporary traffic dip that recovers within 4-8 weeks with proper SEO implementation. Sites that skip redirect mapping can see 50%+ sustained traffic losses.

What are the Best Practices When Migrating From Wix to WordPress?

Following proven best practices minimizes risks and accelerates post-migration recovery.

Implement Comprehensive 301 Redirects Before Launch

Never launch WordPress without complete redirect mapping. Every important Wix URL should redirect to its WordPress equivalent or most relevant alternative.

Use this prioritization framework:

1. Homepage and main navigation pages (highest priority)
2. Top 20 organic traffic landing pages (use Google Analytics data)
3. Pages with significant backlinks (check Ahrefs or SEMrush)
4. All remaining pages
5. Blog posts
6. Media files (images, PDFs)

Test redirects using incognito browser windows to avoid cache interference. HTTP status checkers like Screaming Frog can validate hundreds of redirects quickly.

Perform Migration in the Staging Environment First

Never migrate directly to live production. Quality WordPress hosts provide staging environments exact copies of your site accessible via a private URL.

Following our complete WordPress site migration guide ensures DNS configuration, backup protocols, and rollback procedures are properly implemented.

Migrate content to staging first. This allows:

• Testing without affecting the live Wix site
• Identifying issues before they impact users
• Refining migration process before final execution
• Team review and feedback
• Performance testing under realistic conditions

Only push to production after staging is perfect.

Preserve SEO Equity Through Meticulous Planning

SEO preservation requires more than just redirects:

• Meta Data Transfer: Manually copy all meta titles, descriptions, and keywords from Wix to the WordPress SEO plugin configuration. Don’t rely on WordPress to generate these automatically.
• Image Alt Text: Note alt text for all images during Wix download. Re-implement in WordPress for accessibility and image SEO.
• Structured Data: If Wix pages use schema markup (product reviews, FAQ schema, etc.), implement equivalent structured data in WordPress using SEO plugins or custom code.
• Internal Linking: Recreate Wix’s internal linking structure. Strategic internal links pass authority between pages and guide users through conversion funnels.

Optimize for Performance from Day One

WordPress performance isn’t automatic—it requires configuration:

Core Web Vitals Target Benchmarks

Metric	Good	Needs Improvement	Poor	Impact
Largest Contentful Paint (LCP)	< 2.5s	2.5s – 4.0s	> 4.0s	Loading performance
First Input Delay (FID)	< 100ms	100ms – 300ms	> 300ms	Interactivity
Cumulative Layout Shift (CLS)	< 0.1	0.1 – 0.25	> 0.25	Visual stability
Time to First Byte (TTFB)	< 800ms	800ms – 1800ms	> 1800ms	Server response

• Caching Implementation: Install WP Rocket, LiteSpeed Cache, or similar caching plugins immediately. Proper caching can improve page load times by 50-70%.
• Image Optimization: Use Smush, ShortPixel, or EWWW Image Optimizer to compress images without quality loss. Target image file sizes under 200KB for web display.
• CDN Integration: Content Delivery Networks like Cloudflare or Stackpath serve static assets from servers geographically close to visitors, dramatically improving global load times.
• Database Optimization: Even fresh WordPress installs benefit from database optimization. WP-Optimize or similar plugins clean unnecessary data and optimize tables.

Choose High-Quality, Well-Maintained Plugins

WordPress’s 59,000+ plugins include exceptional tools and abandoned code. Select plugins based on:

• Active Development: Check the last update date. Plugins not updated in 6+ months may have security vulnerabilities or compatibility issues.
• User Reviews: Read recent reviews, not just star ratings. Look for patterns in complaints or praise.
• Support Responsiveness: Quality plugin developers respond to support requests within 24-48 hours. Check support forums for response patterns.
• Documentation: Professional plugins include comprehensive documentation. If documentation is minimal or outdated, consider alternatives.
• Performance Impact: Some popular plugins significantly slow WordPress. Use Query Monitor or similar tools to identify performance bottlenecks.

For critical functionality (SEO, security, backups), invest in premium plugins. The $50-200 annual cost is negligible compared to site downtime or security breach costs.

Document Everything

Create comprehensive documentation throughout migration:

Pre-Migration State:

• Screenshot current Wix site (every page)
• Export Analytics data showing baseline traffic/conversions
• Document current search rankings
• Note all Wix apps and their functions

Migration Process:

• URL redirect map
• Plugin configuration settings
• Custom code snippets
• Hosting configuration details
• DNS change procedures

Post-Migration Configuration:

• WordPress admin credentials (use password manager)
• Hosting account details
• CDN configuration
• Email delivery settings
• Backup schedules and locations

This documentation proves invaluable during troubleshooting and team transitions.

Plan for Professional Assistance When Needed

Some migrations benefit from expert help:

Consider Professional Services For:

• Sites with 100+ pages
• Complex e-commerce migrations (Wix Stores to WooCommerce)
• Custom Wix app functionality requiring development
• High-traffic sites where downtime costs are high
• Limited internal technical resources

Consider professional assistance from experienced WordPress development services that specialize in complex migrations. Expert developers or specialized migration services like BlogVault Migration Service can complete complex migrations in days rather than weeks, with guaranteed data integrity.

DIY-Friendly Scenarios:

• Small business sites (< 30 pages)
• Simple blog migrations
• Sites without complex custom functionality
• Organizations with technical team members
• Budget constraints preventing professional services

Budget $2,000-10,000 for professional migration services on standard business sites. Complex e-commerce or enterprise migrations can run $10,000-50,000+ depending on scope.

Establish Post-Migration Monitoring

Migration doesn’t end at launch. Implement ongoing monitoring for:

• Traffic Patterns: Google Analytics should show traffic recovery within 4-8 weeks. Persistent declines indicate redirect or SEO issues requiring attention.
• Search Console Errors: Monitor Google Search Console for crawl errors, redirect chains, or indexing issues. Address errors promptly to prevent ranking impacts.
• Broken Links: Run weekly broken link checks for the first month, then monthly. Even careful migration can miss internal links needing updates.
• Performance Metrics: Track Core Web Vitals scores. Performance degradation often appears gradually as content and plugins accumulate.
• Security Scans: Run weekly security scans through Wordfence or similar tools. Fresh WordPress sites are common targets for automated attacks.
• Uptime Monitoring: Configure uptime monitoring through UptimeRobot or Pingdom. Receive immediate alerts if site goes down.

Set up a 90-day intensive monitoring period post-migration, then transition to ongoing maintenance schedules.

Final Thoughts

Migrating from Wix to WordPress represents a significant investment, but the long-term benefits justify the effort for businesses serious about digital growth. The 2024 State of Enterprise WordPress survey shows 72% of organizations report excellent or good ROI on their WordPress deployments. Your migration creates a digital asset you truly own, capable of scaling with your ambitions. For complex sites, consider professional migration services that complete in days what would take weeks internally.

FAQs

Is it better to use Wix or WordPress?

WordPress is better for scalability, ownership, and advanced functionality. With 43.5% global market share versus Wix’s 2.3%, WordPress proves its enterprise superiority. Choose WordPress for extensive customization, powerful SEO tools, unlimited growth potential, and vendor independence. Wix suits beginners needing simple sites with basic requirements.

Is Wix good in 2025?

Wix works for simple websites and portfolios but has significant limitations. It caps e-commerce at 50,000 products, restricts third-party integrations, and offers no data portability. Only 0.3% of top-traffic sites use Wix versus 47.5% on WordPress. For growing businesses or long-term investment, Wix’s constraints outweigh its simplicity.

What is a disadvantage of using Wix?

Vendor lock-in is the biggest disadvantage. Wix provides no export functionality, making platform migration extremely difficult. Other major drawbacks include limited scalability with high traffic, restricted SEO capabilities, template lock without rebuilding, expensive premium tiers, and 50,000 product e-commerce limit.

Is it unprofessional to have a Wix website?

Not inherently, but among top 1,000 websites, only 0.3% use Wix compared to 47.5% using WordPress. Major enterprises, universities, and professional organizations overwhelmingly choose WordPress. For B2B companies, client-facing services, or organizations requiring enterprise credibility, WordPress is the safer choice.

Is Wix bad for SEO?

Wix’s SEO capabilities lag behind WordPress significantly. While it provides basic meta tags and sitemaps, it lacks WordPress’s granular control through plugins like Rank Math. Limitations include restricted URL structure control, limited schema markup, constrained internal linking, and slower page speeds than optimized WordPress sites.