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    BigCommerce vs Shopify Plus: A Detailed Examination of Two E-commerce Giants

    Last Updated | April 30, 2024

    BigCommerce vs Shopify Plus: A Detailed Examination of Two E-commerce Giants

    In the dynamic world of e-commerce, choosing the right platform can significantly impact the success of your online business. With numerous options available, it’s crucial to compare the features, capabilities, and suitability of each platform for your specific needs. Among the top contenders in the e-commerce platform market are BigCommerce and Shopify Plus. In this detailed examination, we’ll delve into the strengths, weaknesses, and key features of both platforms to help you make an informed decision.

    Read Also: BigCommerce vs. Competitor Platforms: Which One Is Right for You?

    BigCommerce vs Shopify Plus: Overview


    BigCommerce is a cloud-based e-commerce platform that caters to businesses of all sizes, from startups to enterprise-level organizations. Known for its scalability, flexibility, and robust feature set, BigCommerce empowers merchants to create and manage their online stores efficiently. With built-in tools for customization, marketing, and analytics, BigCommerce offers a comprehensive solution for e-commerce businesses.

    Shopify Plus:

    Shopify Plus is the enterprise-level version of the popular Shopify platform, designed to meet the needs of high-volume merchants and large businesses. Offering advanced features, scalability, and dedicated support, Shopify Plus provides a robust platform for scaling your e-commerce operations. With a focus on simplicity and ease of use, Shopify Plus enables merchants to launch and manage their online stores effectively.

    Comparison of Features:

    1. Customization and Flexibility:

    BigCommerce provides extensive customization options, allowing merchants to create unique storefronts tailored to their brand. With access to HTML, CSS, and JavaScript, merchants can customize the design, layout, and functionality of their online stores.

    Shopify Plus also offers robust customization capabilities, with a wide range of themes and templates available. Additionally, Shopify’s Liquid templating language enables advanced customization, giving merchants full control over their storefronts.

    2. Scalability:

    Both BigCommerce and Shopify Plus are highly scalable platforms, capable of supporting growing businesses and high-volume sales. BigCommerce offers unlimited bandwidth and storage, ensuring that your store can handle increased traffic and orders without performance issues.

    Shopify Plus provides dedicated infrastructure and resources to support enterprise-level growth. With automatic scaling and reliable performance, Shopify Plus can accommodate spikes in traffic and sales without downtime or disruptions.

    3. Marketing and SEO:

    BigCommerce includes built-in marketing tools and features to help merchants drive traffic and increase sales. From email marketing and abandoned cart recovery to SEO optimization and social media integration, BigCommerce offers a comprehensive suite of marketing solutions.

    Shopify Plus also offers robust marketing capabilities, with features like customizable discount codes, gift cards, and customer segmentation. Additionally, Shopify’s SEO-friendly structure and built-in blogging platform help merchants improve their search engine rankings and attract more organic traffic.

    4. Pricing and Cost:

    BigCommerce and Shopify Plus both offer tiered pricing plans based on the volume of sales and additional features required. While BigCommerce may have slightly lower monthly fees compared to Shopify Plus, the total cost of ownership will depend on factors such as transaction fees, add-on services, and customization requirements.

    Features that are unique in BigCommerce (Bigcommerce vs Shopify Plus)

    BigCommerce B2B (Business-to-Business) edition offers several unique features tailored specifically for wholesale and enterprise merchants that differentiate it from Shopify Plus in the B2B space. Here are some of those features:

    – Customer-Specific Pricing: BigCommerce B2B allows merchants to set up customer-specific pricing, discounts, and volume-based pricing tiers. This feature enables wholesalers to offer personalized pricing to individual B2B customers based on their relationship, purchase history, or negotiated terms. Shopify Plus offers some pricing flexibility, but BigCommerce’s ability to manage complex pricing structures at the customer level is more extensive.

    – Customizable Catalogs: BigCommerce B2B enables merchants to create customized catalogs tailored to different B2B customer groups or segments. Merchants can control which products are visible to specific customers, set minimum order quantities, and establish catalog hierarchies based on customer roles or purchasing preferences. Shopify Plus lacks native support for such granular catalog customization for B2B customers.

    – Quote Management: BigCommerce B2B includes built-in quote management functionality, allowing B2B customers to request quotes for bulk orders or custom products directly through the platform. Merchants can review and negotiate quotes within the BigCommerce admin, providing a streamlined quoting process for wholesale transactions. While there are third-party apps available for quote management on Shopify Plus, BigCommerce’s native solution simplifies the process for B2B merchants.

    – Customer Groups and Segmentation: BigCommerce B2B allows merchants to create customer groups and segment B2B customers based on various criteria such as industry, location, or purchasing behavior. Merchants can apply specific pricing, discounts, and promotions to different customer segments, enabling targeted marketing and personalized experiences. While Shopify Plus supports customer segmentation, BigCommerce offers more robust capabilities tailored specifically for B2B selling.

    – Purchase Order (PO) Management: BigCommerce B2B includes features for managing purchase orders (POs) directly within the platform. B2B customers can submit POs for approval, and merchants can track, manage, and fulfill orders against those POs seamlessly. This feature streamlines the order management process for wholesale transactions, which is particularly important for businesses dealing with large volumes of orders. Shopify Plus does not offer native PO management capabilities for B2B transactions.

    – Credit Limit Management: BigCommerce B2B allows merchants to set credit limits for B2B customers, controlling their purchasing power and managing credit terms more effectively. Merchants can establish credit limits based on customer creditworthiness, payment history, or specific agreements, providing flexibility while minimizing financial risk. Shopify Plus does not offer native credit limit management features for B2B transactions.

    Features that are unique in Shopify Plus (Bigcommerce vs Shopify Plus)

    – Custom Checkout Experience: Shopify Plus offers a fully customizable checkout experience, allowing merchants to tailor the checkout process to their brand’s specific needs. This can include adding custom fields, branding elements, and a seamless checkout flow. While BigCommerce offers some degree of customization, Shopify Plus provides more extensive options for tailoring the checkout experience.

    – Script Editor: Shopify Plus provides access to the Script Editor, which allows merchants to create custom scripts to modify the shopping experience, such as implementing dynamic pricing, custom promotions, and personalized discounts based on specific criteria. This level of flexibility in scripting is not available in BigCommerce.

    – Launchpad: Shopify Plus includes Launchpad, a tool designed to simplify and automate the process of scheduling and executing sales events, product launches, and marketing campaigns. With Launchpad, merchants can automate tasks such as discount code generation, inventory management, and theme changes, helping to streamline operations during peak sales periods. BigCommerce does not offer a comparable built-in tool for managing such events.

    – Wholesale Channel: Shopify Plus includes a dedicated Wholesale Channel, allowing merchants to create a separate storefront specifically for wholesale customers. This feature enables unique pricing, minimum order quantities, and custom catalogs for wholesale buyers, providing a seamless B2B buying experience. BigCommerce offers wholesale functionality as well, but Shopify Plus’s Wholesale Channel provides more extensive customization options.

    – Multi-Currency Pricing: Shopify Plus supports multi-currency pricing natively, allowing merchants to display prices in multiple currencies based on the customer’s location. This feature simplifies international selling and enhances the customer experience by presenting prices in familiar currencies. While BigCommerce supports multi-currency functionality through apps or custom development, it’s not built into the platform as seamlessly as in Shopify Plus.

    – Shopify Flow: Shopify Plus includes Shopify Flow, a visual automation tool that allows merchants to create custom workflows and automate repetitive tasks without writing code. Flow enables merchants to automate tasks such as order processing, inventory management, and customer segmentation based on specific triggers and conditions. BigCommerce offers automation capabilities through apps and integrations, but Shopify Flow provides a more integrated and user-friendly solution.

    Market Segmentation Bigcommerce vs Shopify Plus:


    – Mid Market to Enterprise B2B Businesses: BigCommerce’s robust B2B features, such as customizable catalogs, customer-specific pricing, quote management, and purchase order (PO) management, make it particularly attractive to mid-market and enterprise-level B2B businesses. These companies often require sophisticated functionality tailored to wholesale transactions, customer segmentation, and complex pricing structures.

    – Businesses Requiring Headless Commerce: BigCommerce’s strong support for headless commerce makes it a preferred choice for businesses that prioritize flexibility in frontend development and customization. Companies looking to implement unique frontend experiences while leveraging a powerful backend infrastructure may find BigCommerce’s headless capabilities appealing.

    – Industries with Complex Product Offerings: BigCommerce’s flexibility in managing complex product catalogs, including variants, options, and hierarchical categorization, makes it well-suited for industries with diverse or customizable product offerings, such as fashion, automotive, electronics, and industrial goods.

    Shopify Plus:

    – High-Growth SMBs and Emerging Brands: Shopify Plus is often favored by high-growth SMBs and emerging brands due to its ease of use, scalability, and extensive ecosystem of apps and integrations. These businesses value Shopify Plus’s intuitive interface, quick setup, and ability to rapidly launch and iterate their online stores without extensive technical expertise.

    – Direct-to-Consumer (DTC) Brands: Shopify Plus has gained popularity among direct-to-consumer (DTC) brands seeking to establish a strong online presence and deliver seamless customer experiences. Its built-in marketing tools, social commerce integrations, and support for omnichannel selling align well with the needs of DTC brands looking to engage with customers across multiple touchpoints.

    – Fashion, Beauty, and Lifestyle Brands: Shopify Plus is often preferred by brands in the fashion, beauty, and lifestyle industries due to its emphasis on design, aesthetics, and storytelling. The platform offers a wide range of customizable themes, visual editing tools, and content management capabilities that resonate with brands seeking to showcase their products in visually appealing ways.


    In the battle of BigCommerce vs Shopify Plus, both platforms offer powerful solutions for building and scaling e-commerce businesses. Ultimately, the choice between BigCommerce and Shopify Plus will depend on your needs, preferences, and budget. Whether you prioritize customization, scalability, or marketing capabilities, both platforms provide the tools and resources to help you succeed in the competitive world of e-commerce.

    In summary, Bigcommerce vs Shopify Plus are two e-commerce giants that offer robust platforms for merchants of all sizes. By carefully evaluating the features, strengths, and weaknesses of each platform, you can make an informed decision that aligns with your business goals and objectives.


    Senior Software Engineer with an experience of 7 years, having the ability to learn and collaborate in rapidly changing environments and compositions. I specialize in providing ecommerce based solutions. My expertise are around PHP | Laravel| Bigcommerce | Drupal | JS | MYSQL | Vu3 | CodeIgniter