BigCommerce Multi-Storefront: Everything You Need to Know!

BigCommerce introduced its multi-storefront feature in March 2022 through a press release. This feature quickly gained attention from store owners. It helps those who want to serve different customer segments with separate storefronts but prefer to keep management simple.

As eCommerce grows, businesses are searching for ways to expand their online reach. The multi-storefront feature allows them to manage multiple online stores from a single platform. This makes it easier to streamline operations and boost online sales.

In this post, we’ll look at the benefits of this feature. We’ll also discuss how it can help businesses that want to migrate from Magento. By using the BigCommerce multi-storefront, the migration process can be more efficient and smooth.

Additionally, we’ll dive into the specific advantages of this feature. We will also answer common questions about how it works. If you’re thinking about expanding your online presence or moving from Magento, keep reading to discover more about BigCommerce multi-storefront.

• According to AcquireConvert, BigCommerce has become quite popular amongst small businesses which have around 1 to 9 employees.
• BigCommerce has over 150,000 different products and services to help you sell anything. As of now, the company has over 90,000 online stores and 1000+ employees in over 150+ countries. 
• ToolTester stated that in 2020, BigCommerce saw a huge 36% increase in revenue which continued till 2021, and it raked in around 154.2 million dollars.

In this blog, we are going to talk about the features, uses, and most important benefits of BigCommerce Multi-Storefront.

• Bigcommerce adds around 5000 more stores year on year.
• Nearly 75% of the BigCommerce stores are based in the U.S

Nearly 38% of business on BigCommerce has opted for Shopify to Bigcommerce migration due to its immensely useful features for e-commerce stores.

What is BigCommerce Multi-StoreFront?

BigCommerce Multi-Storefront is a feature offered by BigCommerce, a popular e-commerce platform that allows users to manage multiple online stores from a single BigCommerce account.

This feature enables users to create and manage separate storefronts with different branding, products, and custom settings while still utilizing a single centralized backend for managing orders, customers, and other data. 

This feature can be useful for businesses with multiple brands or separate product lines that they want to keep distinct but manage efficiently.

Benefits of BigCommerce Multi-Storefront

The following are the benefits of BigCommerce Multi-Storefront, which are highly useful for BigCommerce development services for your business.

Centralized Management

Managing multiple online stores can be a daunting task, especially when it comes to tracking sales, inventory, and customer data. With the BigCommerce multi-storefront feature, businesses can manage all their online stores from a single platform. 

This centralized management makes it easier to track sales, inventory, and customer data across multiple storefronts. Businesses can also manage their products, promotions, and orders from one place, saving time and resources.

Seamless integration

Integrating BigCommerce Multi-Storefront with other BigCommerce features, such as payments, shipping, and inventory management, results in a unified and straightforward experience.

Moreover, you also opt for BigCommerce integration services for better bigcommerce headless commerce integrations.

This enables merchants to manage all of their stores and the processes related to those stores from a single location, lowering the risk of making errors and saving them time.

Customizable Branding

The look and feel of each store can be customized by merchants using multi-storefront Bigcommerce, including the selection of themes, logos, and color schemes for each store.

This allows merchants to create a one-of-a-kind shopping experience for each of their stores, which helps them differentiate their brand and increases their engagement with their customers.

If the customizations are theme-based, then you can opt for BigCommerce design services or hire a BigCommerce web developer.

Enhancements to SEO

With BigCommerce’s multi-storefront feature, store owners can easily manage SEO for all their stores from one place. This makes it simple to handle keywords, meta descriptions, and other important SEO factors.

By doing this, businesses can improve their website’s visibility on search engines. This helps them reach a larger audience and attract more potential customers.

Enhanced Security

BigCommerce’s multi-storefront feature offers store owners access to strong security features. This includes SSL certificates, firewalls, and secure data centers.

These tools help protect the stores and keep customer data safe. By ensuring security, businesses can give customers peace of mind and build trust with them.

Customization

Each storefront can be customized to meet the needs of a specific audience or market. This means that businesses can create unique shopping experiences for different customer segments, improving customer engagement and loyalty. 

For example, a business can create a storefront for a specific product line or market segment and tailor the design, content, and promotions to appeal to that audience. This level of customization can help businesses stand out from the competition and increase customer loyalty.

Scalability

The BigCommerce multi-storefront feature is designed to grow with your business. It allows businesses to easily add new storefronts or expand existing ones without worrying about technical issues.

BigCommerce can handle high traffic and large product catalogs. This makes it a great option for businesses looking to grow their online presence smoothly and efficiently.

Migration Feature

For businesses using other platforms, the BigCommerce multi-storefront feature makes it easy to move to a new platform. Migrating can often be complex and time-consuming. However, BigCommerce’s tools simplify the process of transferring data, products, and customer details to a new storefront.

This means businesses can switch to BigCommerce without worrying about technical difficulties. Also, BigCommerce is more user-friendly than Magento, making it simpler for businesses to manage their online stores.

Key Features of Multi-Storefront Bigcommerce

Some of the key features of the Bigcommerce multi-storefront front are:

Centralized Inventory Management

One of the biggest benefits of Bigcommerce’s multi-storefront front is its centralized inventory management system.

This allows businesses to manage their inventory across all their stores from one central location, making it easier to keep track of stock levels and ensure that their products are always available for customers.

Custom Branding for Each Store

Bigcommerce multi-storefront front allows businesses to create unique branding for each of their stores, including custom domains and custom design templates.

This means that each store can have its own look and feel, helping businesses to establish a strong brand identity and connect with their customers in a more meaningful way.

Advanced Marketing Tools

Bigcommerce multi-storefront front provides businesses with various advanced marketing tools, including email campaigns, social media integration, and SEO optimization.

These tools make it easier for companies to reach their target audience, promote their products, and grow their online presence.

Centralized Dashboard

The centralized dashboard in Bigcommerce’s multi-storefront front provides businesses with a comprehensive view of all their stores, making it easy to track and analyze sales, website traffic, and customer behavior across all their stores.

This data can be used to make informed decisions about future product offerings, marketing strategies, and store operations.

Streamlined Order Management

The multi-storefront front feature of Bigcommerce also streamlines order management, allowing businesses to manage orders, shipping, and customer information across all their stores from one central location.

This makes it easier for businesses to provide an excellent customer experience and ensure that their customers are satisfied with their purchases.

Limitations of BigCommerce Multi-Storefront

While BigCommerce offers many features for multi-storefronts, it does have some limitations:

• Customization is limited. Some design and layout options may not be as flexible compared to other e-commerce platforms.
• Extra costs may arise. Managing multiple storefronts can lead to additional fees, such as separate domain costs.
• Differentiation can be challenging. It may be difficult to make each storefront stand out clearly.
• Integration may be complex. Connecting multiple storefronts with existing systems can be complicated.
• Resource management is tough. Allocating resources and managing several storefronts effectively can also be a challenge.

Conclusion

The BigCommerce multi-storefront feature is a valuable tool for businesses looking to grow their online presence and reach more customers. It allows businesses to manage multiple online stores from one platform, making it easy to customize each storefront for different markets or audiences.

The feature also simplifies migration from platforms like Magento, helping businesses switch smoothly. Its scalability makes it a great choice for companies planning to expand further.

By using BigCommerce’s multi-storefront, businesses can streamline their operations, boost online sales, and stay ahead of the competition.

If you’re planning to expand or migrate from Magento, consider using BigCommerce multi-storefront to take your business to the next level.

Read Also: How To Optimize Business With Bigcommerce B2B Bundle

FAQs

Can I Migrate From Magento To BigCommerce Using The Multi Storefront Feature?

Yes, the BigCommerce multi-storefront feature provides an easy way to migrate from Magento to a new platform. You can export your data from Magento and import it into BigCommerce, then set up your new storefronts.

How Many Storefronts Can I Create With BigCommerce Multi Storefront Feature?

There is no limit to the number of storefronts you can create with the BigCommerce multi-storefront feature. You can create as many storefronts as you need to meet the needs of your business.

Is BigCommerce Multi Storefront Feature Scalable?

Yes, the BigCommerce multi-storefront feature is designed to scale with businesses as they grow. You can easily add new storefronts or expand your existing ones without having to worry about the technical details of managing multiple sites.

Read Also: A Tutorial on Crafting a Dynamic eCommerce Strategy with BigCommerce’s Multi-Storefront Setup