BigSummit 2025 didn’t just preview the future of Commerce, it laid out a playbook. From the rebrand uniting BigCommerce, Feedonomics, and Makeswift to hands-on demos of agentic workflows and B2B-first capabilities, the signal was unmistakable: data quality and operational automation now decide who grows.
Folio3 attended BigSummit 2025, and here’s everything we learned:
Your Storefront Is Now Your Data
The message from the main stage was unmistakable: your “storefront” isn’t just your site, it’s your structured, enriched, and interconnected data. Shoppers are moving from browsing to asking, and AI agents are increasingly doing that asking for them. If your catalog, content, inventory, and policy data aren’t machine-readable and consistently mapped, you’re not just under-optimized, you’re invisible.
– What we heard: Agentic commerce isn’t a buzzword; it’s a funnel shift. Discovery, comparison, and consideration are being mediated by AI systems that prioritize clarity and completeness of data.
– What it means: Core Web Vitals taught us that speed and UX matter. Now, schema, product knowledge graphs, and channel-ready data are the new competitive edge.
Commerce = BigCommerce + Feedonomics + Makeswift
The rebrand is more than a new logo. It’s a signal that storefronts, data pipelines, and content velocity are converging.
– Feedonomics Surface: Fast, guided onboarding to Google and Meta with AI categorization and templates lowers the barrier from weeks to minutes. The roadmap, i.e., multi-source feeds, deeper transformations, and pre-publish diagnostics, pushes feed ops from “listing” to “decisioning.”
– Makeswift + Stencil: Visual editing that respects design systems, bringing speed without abandoning Stencil investments. This is about accelerating iteration, not forcing rebuilds.
– B2B leadership in the “messy middle”: BigCommerce continues to lean into complex catalogs, price lists, quotes, and workflows. Merchant Agent and CPQ surfaced as meaningful, near-term value for operators doing real work, not just piloting prototypes.
Pragmatism Over Hype
Business complexity is rising across B2B, B2C, and D2C market segments, and placing your bets on intelligent automation is crucial. However, it’s important to stay pragmatic and manage your priorities smartly.
– Real merchant talk: AS Colour, SoloStove, and others showed how to scale personalization and B2B complexity without turning stacks into a mess.
– IDC’s automation warning: The cost of manual ops compounds. Either invest in automation now or pay the interest later in churned carts and burned teams.
– UX and growth priorities: Sharper storefront performance, smarter fulfillment logic, and cleaner product data aren’t “nice-to-haves”; they’re baseline.
So, What’s Next for Commerce and Folio3
BigSummit 2025 sharpened our focus: data-first storefronts, pragmatic automation, and B2B depth are the new baseline. We’re translating those signals into action, strengthening data foundations, accelerating feed and storefront velocity, and delivering production-ready B2B workflows so merchants can grow with confidence.
Thank you to the Commerce team and partners for the clarity and collaboration. We’ll see you at CommerceLive in Chicago, and in the meantime, we’re ready to turn these insights into measurable results.
If you’re looking to move fast on structured data, FeedOps, or B2B enablement, let’s connect and build your 90-day plan.
