Being one of the most popular website builders globally isn’t just coincidence, it’s possible thanks to a great, feature-rich product that caters to beginners and professionals.
The Wix platform is excellent for website building without requiring coding experience, so whether you’re building a personal blog, an online store, or a business website, Wix provides various tools, templates, and features to meet diverse needs.
Wix is known for its drag-and-drop, AI-powered editing tool and several hundred website templates with e-commerce tools, SEO optimization, and dynamic pages. You can also hire professionals to get wix website development services.
This article will expand on the discussion of Wix pricing to help businesses decide which plan is best for their business model.
Comprehensive Overview of Wix Pricing Plans
There are five Wix pricing plans, each serving different business sizes, ensuring everyone can benefit from Wix.
Every Wix pricing plan has a custom domain, AI store building tools, reliable web hosting out-of-the-box, and 24/7 customer support.
Here’s a brief description of each Wix pricing plan:
Free Plan
Cost: $0
The Wix free plan is ideal for testing or creating an essential website. It comes with Wix branding, 500MB storage, and limited features.
The free plan is best for personal projects or trying out Wix before upgrading because you get the essential features to gauge whether it’s the platform for you.
Light Plan
Cost: $17/month (billed annually), $24/month (billed monthly)
The Wix light plan is suitable for personal or portfolio websites and comes with a custom domain, 2GB storage, and no Wix ads.
The light plan is ideal for personal websites or portfolios for freelancers or social media personalities that want their website.
Core Plan
Cost: $29/month (billed annually), $36/month (billed monthly)
The Wix Core plan includes 50GB storage, essential eCommerce tools, and analytics access.
The core plan is ideal for small online stores or businesses expanding their web presence with a limited budget but wanting a good product.
Business Plan
Cost: $36/month (billed annually), $43/month (billed monthly)
The Wix business plan offers 100GB storage, advanced eCommerce tools, and priority support. It’s ideal for established businesses with higher traffic needs.
The Business Plan works best for established businesses looking to scale their eCommerce operations.
Business Elite Plan
Cost: $159/month (billed annually), $172/month (billed monthly)
The Wix Business Elite plan includes unlimited storage, advanced marketing tools, and developer options. It’s designed for large-scale businesses or enterprises.
The business elite plan best suits large businesses requiring advanced features and support, such as those needed for catalogue design and customer relationship management.
Enterprise Plan
Cost: Custom pricing
The Wix Enterprise plan is tailored for global brands and industry leaders, offering bespoke solutions and support.
The enterprise plan is ideal for large enterprises needing specialized support and features.
Wix Free Plan – What $0 Gets You
Wix pricing plans can be split in two categories: free and paid.
There is one free Wix plan and four paid Wix plans to pick from, and we discuss what the Wix free plan gets you at $0/monthly.
Wix free plan features include:
Core Website-Building Tools
Wix free plan users can access the Wix drag-and-drop editor and up to 900 website templates.
Users can access basic Wix design and functionality, allowing them to build a visually appealing website without coding experience.
One of Wix’s main USPs has always been its easy setup process, which has made it a fan favorite among novices.
500MB Storage and Bandwidth
The Wix free plan comes with 500MB of storage, making it ideal for small personal blogs or personal passion projects without significant media content.
This is enough storage and bandwidth to test the platform features and functions before settling on something that works best.
Wix Subdomain
Wix websites using the free Wix plan are hosted on Wix-brand subdomains, which do the job.
A Wix subdomain looks like: username.wixsite.com/sitename
Wix Branding Tools
Using the Wix free plan means all websites display Wix ads at the top and bottom of every web page.
This isnt inherently bad, but it impacts the website’s appearance and professionalism, which might be off-putting to some customers.
Free Hosting Out-Of-The-Box
Wix provides free secure web hosting, ensuring your site remains live without additional costs.
Free hosting means the stores don’t have to find their hosting and navigate an occasionally complex process.
Wix Paid Plans – A Detailed Breakdown
There are four Wix paid plans to pick from, each catering to various business needs and scales.
Wix paid plans come with unique features with each plan and we’ve compiled a list of these plans:
Wix Light
With Wix Light, the company pays $17/month (billed annually) or $24/month (billed monthly) and the features include:
- A custom domain connection
- 2GB storage
- Wix ad removal
- Basic website building tools
The Wix Light plan is ideal for users building a personal website, a work portfolio, or running a small blog.
A Wix Light user has a low-traffic site without requiring any e-commerce functionality.
Wix Core
With Wix Core, the company pays $29/month (billed annually) or $36/month (billed monthly) and the features include:
- 50GB storage
- Basic eCommerce tools
- Analytics access
- Unlimited bandwidth
- Free 1-year domain
The Wix Core plan is ideal for small online stores or growing businesses that need more bandwidth than usual but not too much.
A Wix Core user can benefit from basic e-commerce capabilities that make this plan ideal for e-commerce aspirants.
Wix Business
With Wix Business, the company pays $36/month (billed annually) or $43/month (billed monthly) and the features include:
- 100GB storage
- Advanced eCommerce tools
- Priority support
- Multi-channel selling
The Wix Business plan best suits existing, large-scale businesses with high traffic and sales volumes.
A Wix Business plan user can benefit from advanced e-commerce needs and builds on the Wix Core plan we mentioned earlier.
Wix Business Elite
With the Wix Business Elite plan, the company pays $159/month (billed annually) or $172/month (billed monthly) and the features include:
- Unlimited storage
- Advanced marketing tools
- Developer options
- Priority support
- Multi-channel selling
The Wix Business elite plan best suits large businesses or enterprises that need advanced features and support for their stores.
A Wix Business Elite plan user can benefit from a capable system designed for websites with high traffic and complex needs.
Wix Enterprise Plan
The Wix Enterprise plan contains everything from the aforementioned but comes with custom pricing, personalized solutions for global brands, and bespoke site features.
A Wix Enterprise plan user is an industry leader or multinational enterprise that needs specific features, customized store support, and top-notch functionality. You can also transfer your store to wix like migrate Shopify to Wix or migrate Squarespace to Wix.
Additional Costs To Consider
It is essential to consider additional costs when deciding on a Wix plan for your store because several can add up to the final amount.
There are eight additional costs that a business must consider and while every cost might not be incurred, most of them will make their way into the bill.
These initial costs include:
Domain Names
A domain costs between $15 and $30 monthly, and while Wix paid plans come with a free domain for the first year, sites must pay during the following years.
The domain name cost is typical for a website builder and is essential for any brand or company that wants a strong, professional online presence.
Third-Party Integrations and Applications
While Wix is powerful out of the box, adding integration and applications takes a powerful platform and makes it better.
Depending on the use case, a Wix integration or application can cost between $3 and $500 monthly.
Wix’s App Market offers over 800 integrations, many of which are free, but some require a monthly fee.
These apps can enhance your website’s functionality, but the costs can vary significantly depending on the app’s features and complexity.
Email Hosting
Every business needs a professional email address for stakeholder and customer correspondence.
A professional email address helps build trust with the customer, most of whom are wary of scammers trying to extort money from them.
Email hosting costs between $3 and $20 depending on plan size (basic, small business, or enterprise).
For professional email addresses (e.g., [email protected]), Wix partners with Google Workspace, which incurs additional costs.
This is a common practice among website builders to ensure reliable email services are used for internal and external correspondence.
E-commerce Applications
The cost of Wix e-commerce applications can vary from one plan to another.
While Wix’s eCommerce plans include basic features, additional eCommerce apps or advanced tools might require extra payments.
Wix e-commerce applications can enhance your online store’s capabilities, but add to your overall expenses.
Site Booster and Visitor Analytics
Every website wants to rank as high as possible to get as many eyes on the business as possible.
While a content marketing strategy is the best option, most website builders also offer tools that improve the effectiveness of these strategies.
Site booster and visitor analytics help improve SEO and track website traffic, i.e., essential metrics that help measure ranking efforts.
While they might be included in some premium plans, users on lower plans may need to pay extra.
Storage and Bandwidth
Depending on site size, each has storage requirements to house its listing, media, and content.
Storage and bandwidth come at varying costs with more available as you sign up for a better Wix store plan.
If your website grows beyond your current plan’s storage and bandwidth limits, you may need to upgrade to a higher-tier plan.
Upgrading your plan can significantly increase your monthly costs, ultimately cutting the business’s bottom line.
Payment Processors
When using Wix for eCommerce, payment processing fees apply to each transaction.
These fees are standard across most online payment systems and vary depending on the payment gateway.
Here’s a breakdown of payment processing fees from common payment gateways:
Wx Payments
- Credit/Debit Card (excluding American Express): 2.9% of the transaction amount + $0.30
- American Express: 3.7% of the transaction amount + $0.30
- Manual Card Entry: 3.5% of the transaction amount + $0.30
- American Express Manual Card Entry: 4.3% of the transaction amount + $0.30
- Wix Payments Point of Sale (POS): 2.6% of the transaction amount (no additional flat fee)
- Tap to Pay: 2.6% of the transaction amount + $0.20
PayPal (with Wix)
- Transaction Fee: 3.49% of the transaction amount + $0.49
Other Payment Methods
- Afterpay: 6% of the transaction amount + $0.30
- Affirm: 6% of the transaction amount + $0.30
- Klarna: 6% of the transaction amount + $0.30
Comparing Wix Plans By Use Cases
We’ve talked about how much Wix costs but its also important to cover how and where each pricing plan is best suited.
This table lists down each plan and its use cases:
| Use Case | Recommended Plan | Key Features | Why It’s Suitable |
| Testing or Exploring Wix | Free Plan |
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Ideal for experimenting with the platform or creating a simple personal project without any costs. |
| Personal Websites or Blogs | Light Plan ($17/month) |
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Perfect for small blogs, portfolios, or personal projects that don’t require eCommerce functionality. |
| Small Business Websites | Core Plan ($29/month) |
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Best for small businesses needing an online presence with basic eCommerce capabilities. |
| Established Online Stores | Business Plan ($36/month) |
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Designed for businesses scaling their online stores with advanced eCommerce features. |
| Large-Scale Businesses | Business Elite Plan ($159/month) |
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Ideal for high-traffic websites or global businesses requiring robust features and premium support. |
Is Wix Worth The Money?
The best way to determine whether Wix is worth your money is to compare it against its closest competition, i.e., Shopify, Squarespace, and WordPress.
This table compares the platforms in several areas:
| Aspect | Wix | Shopify | Squarespace | WordPress |
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Conclusion
Wix offers a range of plans to suit various needs, from personal projects to large-scale business websites.
Wix’s free plan is ideal for testing the platform.
In contrast, premium plans like Light, Core, Business, and Business Elite offer different levels of functionality, including eCommerce and advanced marketing tools.
Although additional costs like domain renewals and third-party apps can add up, Wix remains a strong choice for its ease of use, flexibility, and robust features.
Ultimately, whether Wix is worth the cost depends on your specific requirements.
It provides excellent value for beginners or small businesses with its intuitive interface and scalable options.
However, evaluating alternatives like Shopify or WordPress may be worthwhile for larger enterprises or those with advanced eCommerce needs.
You can make the most of what Wix offers by aligning your goals with the right plan.
