{"id":8345,"date":"2022-05-18T07:04:15","date_gmt":"2022-05-18T07:04:15","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=8345"},"modified":"2023-04-28T20:46:34","modified_gmt":"2023-04-28T20:46:34","slug":"salesforce-ecommerce-integration","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/salesforce-ecommerce-integration\/","title":{"rendered":"How To Do Salesforce eCommerce Integration?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Wh<\/span><span style=\"font-weight: 400;\">en it comes to choosing a firm in the dynamic eCommerce landscape, most buyers believe that these interconnected procedures are critical<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, all organisations aiming to attract today&#8217;s connected customers must standardise their experiences across all touchpoints. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can have a totally seamless retail experience from discovery through delivery and beyond with\u00a0<\/span><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands may have a clear knowledge of customer activity and how it relates to retail inventory, products, and promotions with a unified customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any eCommerce platform with good user experience design may make a brand&#8217;s online store simple to access and explore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re already using Salesforce as your CRM, integrating eCommerce with it can improve customer experiences.\u00a0<\/span><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">\u00a0is much easier to create effective marketing campaigns and also provides tailored purchasing experiences when your eCommerce platform is integrated into your CRM and database.<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-decoration: underline;\"><strong>Read Also <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-vs-shopify\/\">BigCommerce vs Shopify Comparison<\/a><\/strong><\/span><\/em><\/p>\n<h2><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/05\/Salesforce-eCommerce-Integration-pic2.png\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image Credits: Gigmind<\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It can be done in two different ways:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) connecting Salesforce CRM to a distinct eCommerce platform like\u00a0<\/span><a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-web-design-company\/\"><b>BigCommerce web design company<\/b><\/a><span style=\"font-weight: 400;\">\u00a0via third-party plugins<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) implementing\u00a0<\/span><a href=\"https:\/\/ecommerce.folio3.com\/salesforce-commerce-cloud\/\"><b>Salesforce Commerce Cloud<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Third-Party Plugins Integrations For\u00a0<\/b><b>Salesforce Commerce Cloud Integrations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consider using third-party integrations to integrate your existing eCommerce platform with Salesforce if you&#8217;re comfortable with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some instances of connectors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM Perks&#8217; Salesforce Sync<\/b><span style=\"font-weight: 400;\">: This Shopify integration transfers your business orders and customers to your Salesforce account automatically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webkul Software Private Limited&#8217;s Salesforce Connector:<\/b><span style=\"font-weight: 400;\">\u00a0This plugin allows users to connect Magento Store Data with Salesforce including the customers, categories, goods, and orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zapier:<\/b><span style=\"font-weight: 400;\">\u00a0The app integrator Zapier offers various Shopify + Salesforce and Magento + Salesforce processes. These workflows allow you to seamlessly sync information from Salesforce to your eCommerce platforms, such as customers, orders, and goods.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Third-party integrations, on the other hand, can be fairly limiting when it pertains to synchronizing data between multiple platforms. For example, certain solutions do not support two-way synchronisation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other plugins, on the other hand, can only sync with specific Salesforce products. They can link to Salesforce Marketing Cloud, but still not Salesforce Analytics Cloud, for example, which becomes a problem as you scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re using multiple Salesforce products and need a deep integration with your eCommerce platform, you have three options: build a custom plugin either in-house or with a system integrator, use\u00a0<\/span><b>Salesforce Commerce Cloud integration <\/b>to<span style=\"font-weight: 400;\">\u00a0migrate to a more flexible and connected solution with microservices.<\/span><\/p>\n<h3><b>Salesforce Commerce Cloud<\/b><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-salesforce-commerce-cloud.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Commerce Cloud is platform that offers <a href=\"https:\/\/ecommerce.folio3.com\/salesforce-b2c-commerce\/\">Salesforce B2C Commerce<\/a> and <\/span><b>Salesforce<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><b>B2B Commerce integrations<\/b><span style=\"font-weight: 400;\">, as well as an orders management function that allows businesses to sell and fulfil orders across different channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commerce Cloud integrates seamlessly with Salesforce&#8217;s CRM and other products, providing a unified perspective of all your business customer data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When combined with other Salesforce products, Commerce Cloud can help you accelerate your sales, advertising, and customer service activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting Commerce Cloud and Sales Cloud, for example, allows you to provide rich and specific customer data to your sales and support teams, such as purchasing habits, open service issues, and more. This allows them to better understand your consumers and provide customized services.<\/span><\/p>\n<h3><b>Determining the Best Option For Your Business: Which Integration is Better For You.<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/05\/which-option-is-best-for-you.webp\" \/><br \/>\n<span style=\"font-weight: 400;\">You don&#8217;t have to use Commerce Cloud or use an eCommerce plugin to integrate Salesforce CRM with your online store. It&#8217;s also possible to create or licence eCommerce services like PIM, OMS, and pricing, and then link them with Salesforce via APIs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This requires more work upfront, but it allows you to swiftly adapt to new shopping expectations, trends, and behaviours without relying on glue code or dubious Salesforce AppExchange connectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the question that arises is \u2018which\u00a0<\/span><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">\u00a0is more beneficial to your company? <\/span><span style=\"font-weight: 400;\">And the answer couldn\u2019t get any simpler than this \u2018the &#8220;correct&#8221; response is determined by your needs, existing procedures and systems, as well as your future roadmap and growth ambitions.\u2019<\/span><\/p>\n<h4><b>Salesforce eCommerce Integration\u00a0<\/b><b>From Microservices<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The fact that <\/span><b><a href=\"https:\/\/ecommerce.folio3.com\/salesforce-commerce-cloud-development\/\">Salesforce Commerce Cloud development<\/a> <\/b><span style=\"font-weight: 400;\">operate as monolithic eCommerce platforms is a key drawback. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that your catalogue, order management, and CRM are all part of the same code base. Monolithic architecture may appear simple and easy to use at first, but as you scale, it becomes slow and complex to manage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A preferable option is to build or adapt the exact eCommerce services you require, then connect them to Salesforce via the Lightning Platform <a href=\"https:\/\/medium.com\/geekculture\/salesforce-apis-and-integration-capabilities-the-pocket-guide-2a1a8e97603d\" target=\"_blank\" rel=\"noopener\">REST API<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might want to deliver the most relevant data to Salesforce CRM without relying on untrustworthy apps by leveraging these APIs, utilising eCommerce APIs, and setting up an API gateway.<\/span><\/p>\n<h2><b>Why Should Companies Go For\u00a0<\/b><b>Salesforce eCommerce Integration<\/b><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers should be able to engage with businesses effortlessly across all of their chosen channels, including social, mobile, and physical existence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An online eCommerce business should be integrated with marketing, logistics, inventory management, and back-end accounting systems to provide this kind of consumer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The majority of traditional commerce platforms are incapable of handling this level of eCommerce integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Commerce Cloud is a world-class platform for eCommerce integration for both B2B and B2C organisations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers a multi-tenant cloud architecture that provides merchants with the scalable, dependable, and secure technologies they need to compete in a rapidly changing retail industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Commerce Cloud unifies purchasing experiences across all channels while optimising all operations from discovery to fulfilment and beyond. It&#8217;s simple to connect eCommerce behind the scenes with consistent information across stores, interactions, customers, orders, items, inventory, pricing, and more with the Commerce Cloud. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This simple eCommerce connection also connects in-store mobile channels to basic eCommerce capabilities and services like transaction management and merchandising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the <\/span><a href=\"https:\/\/ecommerce.folio3.com\/salesforce-commerce-cloud-consultants\/\"><b>Salesforce Commerce cloud consultants<\/b><\/a><span style=\"font-weight: 400;\">\u00a0architecture allows you to quickly and easily create a commerce platform and shopping experience tailored to your individual requirements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re not reliant on a single provider or platform. Instead, you can use APIs to access numerous providers and services. This finally aids in the scalable integration of eCommerce with Salesforce.<\/span><\/p>\n<h2><b>Benefits of Integrating Salesforce and eCommerce Together?<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/05\/Benefits-of-Salesforce-ecommerce-integration.webp\" width=\"652\" height=\"254\" \/><br \/>\n<span style=\"font-weight: 400;\">True eCommerce integration allows merchants to remain connected to customers wherever they buy and easily innovate throughout the whole customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce&#8217;s eCommerce integration capability brings together digital commerce, retail operations, order administration, and AI-powered personalisation into a single, unified commerce platform. eCommerce businesses can perform the following with Salesforce.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They can deliver a strategic and personalized shopping experience at each step and on any device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses can roll out continuous innovations with any kind of dependencies, disruptions, and delays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses can launch new websites in weeks and new promotions within minutes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce makes it possible to unify digital commerce with store operations, order management, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It becomes possible to offload IT operations for a unified cloud that is scalable, robust, and stable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce helps in maximizing productivity with centralized site management and automated tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is possible to explore new regions easily and go global in record time.<\/span><\/li>\n<\/ul>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Salesforce can help with all aspects of the customer journey, including sales, marketing, customer support, communities, and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">t is one of the world&#8217;s most popular customer relationship management systems, with trailblazing customers, knowledgeable partners, and software platforms like Service Cloud, Marketing Cloud, and Sales Cloud. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of which integrate with Commerce Cloud to take over the entire customer journey from awareness to purchase and customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence,\u00a0<\/span><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\"> for eCommerce businesses becomes a must so that it can unify its customer experiences with agility, authenticity, and scalability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> With the integration of\u00a0<\/span><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">, businesses can unlock revenue across channels with customizable commerce experiences.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/09\/Salesforce-integrations-1.png\" \/><\/a><\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is Salesforce Commerce Cloud?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Commerce Cloud is a multi-tenant, cloud-based commerce platform that enables organisations to build intelligent, unified purchase experiences across all the available touchpoints; like mobile, social, online, and store, for their customers.<\/span><\/p>\n<p><b>Does BigCommerce integrate with Salesforce Commerce Cloud?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, BigCommerce does integrate with\u00a0<\/span><b>Salesforce commerce cloud.\u00a0<\/b><span style=\"font-weight: 400;\">It provides a unified Salesforce platform for e-Commerce and CRM data management. To get CRM benefits, you synchronise BigCommerce data with Salesforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It offers a Salesforce-centric configuration which provides a hassle-free environment. You also get category synchronisation from\u00a0<\/span><span style=\"font-weight: 400;\">BigCommerce to Salesforce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It caters to orders and product synchronisation is necessary for good inventory management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> At the Salesforce end, customers are synchronised as Accounts and Contacts. You get to sync Guest Checkout with all User and Order information. Lastly, at the Salesforce end, interactive design with the user interface adds to effective data use.\u00a0<\/span><\/p>\n<p><b>What is Salesforce eCommerce?<\/b><\/p>\n<p><b>Salesforce eCommerce integration<\/b><span style=\"font-weight: 400;\">\u00a0is a cloud-based commerce platform that includes a variety of out-of-the-box features, useful tools, and commerce portals to help you expand your online business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you to simplify the purchasing process, personalise the shopping experience, and create a mobile-friendly shopping environment.<\/span><\/p>\n<p><strong>What is\u00a0Salesforce B2B Commerce integration?<\/strong><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/salesforce-b2b-commerce-integration\/\"><b>Salesforce B2B Commerce integration<\/b><\/a><span style=\"font-weight: 400;\">\u00a0allows businesses to develop eCommerce storefronts tailored to large-volume online purchases from other businesses. Customers in B2B commerce require convenient online access to suppliers in order to purchase products for their enterprises.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to choosing a firm in the dynamic eCommerce landscape, most buyers believe that these interconnected procedures are critical. As a result, all organisations aiming to attract today&#8217;s connected customers must standardise their experiences across all touchpoints. Customers can have a totally seamless retail experience from discovery through delivery and beyond with\u00a0Salesforce eCommerce<\/p>\n","protected":false},"author":1,"featured_media":8348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[56],"class_list":{"0":"post-8345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce-commerce-cloud","8":"tag-salesforce-commerce-cloud-integration"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2022\/05\/Salesforce-eCommerce-Integration.png","alt":"Salesforce-eCommerce-Integration","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/8345"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=8345"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/8345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/8348"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=8345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=8345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=8345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}