{"id":6290,"date":"2026-03-26T12:18:43","date_gmt":"2026-03-26T12:18:43","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=6290"},"modified":"2026-03-27T19:07:54","modified_gmt":"2026-03-27T19:07:54","slug":"shopify-professional-reports","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/shopify-professional-reports\/","title":{"rendered":"Shopify Professional Reports: The Ultimate Guide to Ecommerce Analytics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your store generates data every single day\u2014sales, customer activity, marketing performance, and inventory levels. But without the right tools to organize and interpret that data, you&#8217;re flying blind. That&#8217;s where Shopify professional reports come in. These analytics dashboards give you actionable insights into what&#8217;s working, what isn&#8217;t, and where to focus your efforts for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll walk you through everything you need to know about using professional reports to optimize your store.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify professional reports provide real-time visibility into sales trends, customer behavior, and revenue drivers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key reports include Sales, Customers, Products, and Marketing analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional plan stores unlock <a href=\"https:\/\/ecommerce.folio3.com\/blog\/advanced-reporting-and-analytics-in-magento-2-guide\/\">advanced analytics and custom report<\/a> capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proper report setup helps identify underperforming products and high-value customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regular reporting analysis leads to data-driven business decisions and improved profitability<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Understanding Shopify Professional Reports<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" title=\"Turning Numbers into Knowledge with Shopify Professional Reports\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2021\/08\/Turning-Numbers-into-Knowledge-with-Shopify-Professional-Reports.jpg\" alt=\"Turning Numbers into Knowledge with Shopify Professional Reports\" width=\"512\" height=\"940\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">What Are Shopify Professional Reports?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify professional reports are built-in analytics tools that track and display metrics across your entire operation. Unlike basic reports available to all plans, professional reports offer deeper insights, custom timeframes, and comparison features. They let you see exactly how your store is performing across every important dimension.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Who Needs Professional Reports?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Any store owner making strategic decisions benefits from professional reports. If you&#8217;re tracking inventory, optimizing marketing spend, or analyzing customer lifetime value, professional reports become essential. They&#8217;re designed for merchants who want to move beyond surface-level metrics and understand the real drivers of their business.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/08\/Shopify-development.jpg\" alt=\"Shopify development\" width=\"970\" height=\"200\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Core Shopify Professional Reports Explained<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Sales Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales reports show revenue, order count, and transaction details. You can break this down by date range, product, or collection. The real value comes from identifying seasonal trends and understanding which sales channels drive the most revenue.<\/span><\/p>\n<p><b>What you&#8217;ll track:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total revenue and average order value<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales by product category or collection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/shop-pay-vs-other-payment-methods\/\">Payment method<\/a> and transaction fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refund rates and return patterns<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Customer Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer analytics reveal who&#8217;s buying and how often. Track repeat purchase rates, customer acquisition cost, and lifetime value. This helps you focus retention efforts on your most profitable segments.<\/span><\/p>\n<p><b>Key customer metrics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New vs. returning customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer acquisition cost by source<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repeat purchase frequency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geographic and demographic breakdown<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Product Performance Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">See which products drive profit and which drain resources. Identify bestsellers, slow movers, and items that need repositioning. This data guides inventory and marketing strategy.<\/span><\/p>\n<p><b>Essential product metrics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Units sold and revenue per product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory turnover rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product profitability (accounting for costs)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return rates by item<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Marketing Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Understand which channels and campaigns deliver results. Attribution data shows which marketing touchpoints influence purchases, helping you allocate budget more effectively.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Access and Customize Shopify Professional Reports<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Setting Up Your Dashboard<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Navigate to <\/span><b>Analytics &gt; Reports<\/b><span style=\"font-weight: 400;\"> in your Shopify admin. Professional plan stores see all report types automatically. You can <a href=\"https:\/\/ecommerce.folio3.com\/blog\/create-custom-graphql-in-magento-2\/\">create custom<\/a> dashboards by selecting the metrics that matter most to your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creating Custom Report Views<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify allows you to filter by date range, product type, collection, and sales channel. Save frequently-used filters for quick access. Compare year-over-year or month-over-month performance to spot trends.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Exporting and Sharing Reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Export reports as CSV or PDF for sharing with your team or accountant. Schedule automated reports to stakeholders weekly or monthly. This keeps everyone aligned on performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using Professional Reports to Optimize Your Store<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Identifying High-Performing Products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Look for items with strong sales volume and healthy profit margins. These become your focus for inventory investment and promotional opportunities. Double down on what works.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spotting Underperforming SKUs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Products with low turnover or high return rates signal problems. Either improve the product, reposition it, or discontinue it. Don&#8217;t let slow inventory drain cash flow.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyzing Customer Segments<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Professional reports break down customers by source, location, and purchase history. This reveals which acquisition channels bring the most valuable customers and where to invest marketing budget.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimizing Marketing Spend<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">See which campaigns and channels drive conversions vs. just clicks. Calculate customer acquisition cost and focus on the most efficient channels. Reallocate budget away from low-performing initiatives.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common Mistakes When Using Professional Reports<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Ignoring Seasonal Patterns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce isn&#8217;t linear. Many stores see spikes during holidays or specific seasons. Don&#8217;t make strategy changes based on single-month data. Look at 12-month trends to understand true performance. For example, a summer apparel store might see 40% of annual revenue in June-August. If you only look at March data, you&#8217;ll make wrong inventory and marketing decisions for the rest of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare year-over-year data to account for seasonal shifts. This reveals whether growth is real or just seasonal fluctuation. Many store owners panic during slow seasons, then make expensive changes that hurt their profitability during peak season.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Focusing Only on Revenue<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High revenue doesn&#8217;t always mean high profit. A product might generate big sales but have low margins. Factor in costs and profitability, not just top-line numbers. A $200 item with 15% margin generates only $30 profit. A $50 item with 60% margin generates $30 profit, but requires less inventory investment and faster turnover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Shopify professional reports to track profit metrics, not just sales. Some stores have discovered that discontinuing their best-selling products actually increased profitability because those low-margin items consumed resources better spent on high-margin alternatives.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Not Acting on Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reports are worthless if they sit unused. Review your analytics monthly and act on insights. Make at least one optimization based on professional reports every quarter. Set a calendar reminder to review reports at the same time each month. Share key findings with your team, discuss implications, and agree on one concrete action to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The stores that grow fastest are those that use data to make decisions. If your professional reports show that 80% of customers come from paid ads, you should be experimenting with paid ads, not hoping organic traffic will grow. If reports show high <a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-to-recover-abandoned-carts-shopify\/\">cart abandonment<\/a> on mobile, fix your mobile checkout before adding new features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cherry-Picking Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Confirmation bias leads store owners to focus on metrics that support their existing beliefs. If you&#8217;re convinced <a href=\"https:\/\/ecommerce.folio3.com\/blog\/klaviyo-email-marketing\/\">email marketing<\/a> works, you&#8217;ll celebrate a 3% email conversion rate but ignore that your average customer lifetime value from email is lower than paid ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid cherry-picking. Create a <a href=\"https:\/\/www.domo.com\/learn\/article\/dashboard-reporting\" target=\"_blank\" rel=\"noopener\">standard reporting dashboard<\/a> and review the same metrics monthly. Track metrics you don&#8217;t like alongside metrics you do like. The honest view of your business, not the flattering view, drives real growth.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/08\/Shopify-development.jpg\" alt=\"Shopify development\" width=\"970\" height=\"200\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Advanced Report Analysis Techniques<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Cohort Analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Group customers by acquisition date and track their behavior over time. Early customer cohorts often have different retention and spend patterns than recent cohorts. This reveals whether your business is improving or declining, independent of overall traffic growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your January 2024 customer cohort spends an average of $250 over their lifetime, but your January 2025 cohort spends only $180, you have a retention or product problem, regardless of how many new customers you&#8217;re acquiring.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Segmentation Deep Dives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Professional reports let you segment by traffic source, device, geography, and more. Use this to identify pockets of opportunity. You might discover that mobile users from India have a 5x higher conversion rate than desktop users from the US. This insight might change your entire marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create custom segments for your best and worst customers. Analyze what they have in common. Best customers might all use one traffic source, visit multiple product categories, and complete their purchase within 24 hours. Worst customers might come from a different source, buy only on sale, and have high return rates.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Report Type<\/b><\/td>\n<td><b>Key Metric<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<td><b>Frequency<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sales<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Revenue &amp; AOV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Revenue optimization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Weekly<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">LTV &amp; retention<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Acquisition strategy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monthly<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Products<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Profit margin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Inventory decisions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monthly<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ROAS &amp; CAC<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Budget allocation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Weekly<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Measuring Report ROI: The Bottom Line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every hour you spend analyzing Shopify professional reports should generate measurable business impact. Track this by measuring report ROI. If an analysis leads to removing an underperforming product, track the inventory savings and margin improvement. If it reveals a high-margin customer segment, track the increased focus on acquiring similar customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average store that actively uses professional reports sees a 10-15% improvement in profit margin within 6 months. This comes from removing low-margin products, optimizing marketing spend, and improving inventory efficiency. The time invested in analysis pays for itself quickly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Building a Reporting Culture<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make professional reports part of your regular business rhythm. Schedule a monthly <strong>&#8220;report review&#8221;<\/strong> meeting with your team. Assign one person to pull the key metrics, another to analyze trends, and a third to suggest actions. This distributes the analytical workload and ensures reports inform company-wide decisions, not just your gut feel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of Folio3&#8217;s most successful Shopify clients have a weekly 30-minute standup where they review professional reports. One person shares the top insight from sales, another from customers, a third from products. This keeps everyone aligned on what&#8217;s working and what needs attention.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify professional reports provide deep insights into sales, customers, products, and marketing performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use data to make strategic decisions, not guesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review reports regularly\u2014monthly for most metrics, weekly for critical channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on profitability, not just revenue volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export and share reports with your team to align on business goals<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shopify professional reports transform raw data into actionable business intelligence. By tracking the right metrics and acting on insights, you&#8217;ll optimize inventory, improve marketing efficiency, and grow profitably. Start reviewing your professional reports this week, and make at least one data-driven change to your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to unlock your store&#8217;s growth potential? Explore Shopify&#8217;s analytics features or talk to our team about optimizing your store strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQ<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What&#8217;s the difference between Shopify basic reports and professional reports?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Basic reports show essential metrics like sales and customer count. Professional reports offer custom date ranges, advanced filtering, breakdowns by product and channel, and comparison capabilities that basic plans lack.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How often should I review Shopify professional reports?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Review high-impact metrics weekly\u2014sales, marketing performance, inventory levels. Analyze customer and product reports monthly to spot trends. Quarterly reviews identify strategic shifts needed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can I export Shopify professional reports?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Click export in any report and choose CSV or PDF format. You can also set up automated email reports to send stakeholders weekly or monthly summaries.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which products should I prioritize based on professional reports?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prioritize items with high profit margins, strong sales velocity, and low return rates. These represent your best opportunities for inventory investment and promotional focus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do professional reports include attribution data?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Marketing reports show which channels and campaigns influence purchases. You can track the customer journey from first click to conversion.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/08\/Shopify-development.jpg\" alt=\"Shopify development\" width=\"970\" height=\"200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your store generates data every single day\u2014sales, customer activity, marketing performance, and inventory levels. But without the right tools to organize and interpret that data, you&#8217;re flying blind. That&#8217;s where Shopify professional reports come in. These analytics dashboards give you actionable insights into what&#8217;s working, what isn&#8217;t, and where to focus your efforts for growth.<\/p>\n","protected":false},"author":35,"featured_media":17935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-6290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2021\/08\/Shopify-Professional-Reports-1.jpg","alt":"Shopify Professional Reports: The Ultimate Guide to Ecommerce Analytics","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/6290"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=6290"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/6290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/17935"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=6290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=6290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=6290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}