{"id":4883,"date":"2026-02-27T07:35:49","date_gmt":"2026-02-27T07:35:49","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=4883"},"modified":"2026-02-27T23:09:03","modified_gmt":"2026-02-27T23:09:03","slug":"shopify-vs-shopify-plus","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/shopify-vs-shopify-plus\/","title":{"rendered":"Shopify vs Shopify Plus: Complete Comparison"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Choosing between Shopify vs Shopify Plus is one of the most common decisions growing e-commerce brands face. At first glance, the two platforms look similar \u2014 same interface, same ecosystem. But the differences between Shopify and Shopify Plus are significant enough to affect revenue, operations, and scalability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide breaks down Shopify Plus vs Shopify across pricing, features, customization, and support \u2014 so you can make a clear, confident decision about which platform fits your business right now.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/11\/Shopify-versus-Shopify-Plus-Shopify-development.jpg\" alt=\"Shopify versus Shopify Plus - Shopify-development\" width=\"970\" height=\"200\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify suits small to mid-sized businesses with straightforward needs and budgets under $400\/month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify Plus is built for high-volume merchants doing $1M+ in annual revenue who need advanced customization and automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The key differences between Shopify and Shopify Plus lie in checkout flexibility, API limits, multi-store management, and dedicated support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-plus-pricing\/\">Shopify Plus pricing<\/a> starts at ~$2,300\/month \u2014 a 7\u20138x jump from standard Shopify plans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowing when to upgrade depends on your revenue, operational complexity, and growth trajectory.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Platform Overview: What Each Version Offers<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What Is Shopify?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify is a hosted e-commerce platform used by over 2 million merchants worldwide. It handles everything from storefront design and product management to payments and shipping \u2014 out of the box, with no server management required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard Shopify plans (Basic, Shopify, and Advanced) scale in price and capabilities. They&#8217;re well-suited for brands launching their first store, managing a single sales channel, and processing up to a few thousand orders per month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What Is Shopify Plus?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus is the enterprise tier of Shopify, purpose-built for high-growth merchants, large retail brands, and B2B sellers. It adds exclusive tools layered on top of everything standard Shopify offers \u2014 including a dedicated merchant success manager, higher API call limits, and deep checkout customization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merchants like Kylie Cosmetics, Allbirds, and Heinz have used Shopify Plus to manage flash sales, international storefronts, and complex fulfillment workflows at scale.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Shopify vs Shopify Plus: Pricing Breakdown<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Standard Shopify Plan Costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify&#8217;s three main tiers are priced for different growth stages. Transaction fees apply if you use a <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-built-in-payment-gateway-vs-third-party-payment-processors\/\">third-party payment processor<\/a> instead of Shopify Payments.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Plan<\/b><\/td>\n<td><b>Monthly Cost<\/b><\/td>\n<td><b>Transaction Fee<\/b><\/td>\n<td><b>Staff Accounts<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Basic Shopify<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$39\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2% (non-Shopify Pay)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Shopify<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$105\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Advanced Shopify<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$399\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"font-weight: 400;\">Shopify Plus Pricing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-plus-pricing\/\">Shopify Plus pricing<\/a> is not fixed. It typically starts at $2,300\/month for stores doing under $800K\/month in revenue. Above that threshold, pricing shifts to a revenue-share model \u2014 around 0.25% of monthly revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For very high-volume merchants, this can result in costs well above $5,000\/month. The Plus plan includes up to 10 online store expansions and 20 staff accounts as standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that pricing is clear, let&#8217;s look at where the real shopify vs <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-plus-features\/\">shopify plus features<\/a> gap shows up.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/11\/Shopify-versus-Shopify-Plus-Shopify-migration.jpeg\" alt=\"Shopify versus Shopify Plus - Shopify-migration\" width=\"970\" height=\"200\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Shopify vs Shopify Plus Features: Side-by-Side<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/11\/Why-is-Shopify-Plus-better-than-Shopify-636x1024.jpg\" alt=\"Why is Shopify Plus better than Shopify\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is where the real differences between Shopify and Shopify Plus become clear. The gap isn&#8217;t just about limits \u2014 it&#8217;s about what you can build and automate.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Shopify<\/b><\/td>\n<td><b>Shopify Plus<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Checkout customization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited (CSS only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full (Checkout Extensibility)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Script Editor \/ Functions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">API rate limits<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Standard (2 req\/sec)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Enhanced (10x standard)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Expansion stores<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 store<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Up to 10 included<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Launchpad (automation)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2B\/Wholesale portal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Manual setup<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Native B2B features<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dedicated account manager<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Shopify Flow (automation)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Basic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Advanced<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Custom checkout logic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Transaction fees (Shopify Pay)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Checkout Customization: A Critical Difference<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Shopify Standard Checkout<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On standard Shopify plans, you can modify checkout appearance through CSS and basic theme settings. You can add custom fields, but you cannot alter the core checkout logic \u2014 upsells, custom discount stacking, or post-purchase flows are limited to apps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Shopify Plus Checkout Extensibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus merchants get access to Checkout Extensibility \u2014 a framework that allows fully custom checkout experiences using UI extensions and Shopify Functions. This means you can build custom discount logic, loyalty point redemption, dynamic shipping rules, and subscription upsells directly in checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the biggest differences between Shopify and Shopify Plus for brands focused on conversion rate optimization. Custom checkout flows can directly <a href=\"https:\/\/ecommerce.folio3.com\/blog\/steps-to-reduce-abandoned-cart-rates-on-bigcommerce-store\/\">reduce cart abandonment<\/a> and increase average order value.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Automation, B2B, and Multi-Store Management<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Shopify Flow and Launchpad<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus includes Launchpad \u2014 a tool that lets you automate flash sales, product launches, and promotional campaigns. You can schedule theme changes, price adjustments, and inventory unlocks all from a single dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify Flow on Plus allows merchants to build complex automation workflows: tagging high-value customers, routing risky orders to manual review, auto-fulfilling digital products, and more. On standard plans, Flow access is significantly limited.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Native B2B Features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One angle that standard Shopify handles poorly is wholesale. With Shopify Plus, you get a native B2B portal that supports company accounts, <a href=\"https:\/\/ecommerce.folio3.com\/blog\/price-list-feature-in-bigcommerce\/\">custom price lists<\/a> per customer, net payment terms, and PO-based checkout \u2014 all without third-party apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses selling both direct-to-consumer and wholesale, this is a major operational advantage. The shopify plus vs shopify gap on B2B alone can justify the upgrade for the right merchant.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Expansion Stores<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus includes up to 10 expansion storefronts under one contract. This lets international brands run localized storefronts for different regions \u2014 separate currencies, languages, product <a href=\"https:\/\/ecommerce.folio3.com\/blog\/ecommerce-catalog-solution\/\">catalogs<\/a> \u2014 while managing everything from one admin. Standard plans require a separate paid subscription per store.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Support and Account Management<\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Support Type<\/b><\/td>\n<td><b>Shopify<\/b><\/td>\n<td><b>Shopify Plus<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">24\/7 live chat &amp; email<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Phone support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dedicated account manager<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes (Merchant Success Manager)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Priority queue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Onboarding support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Self-serve<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Guided with launch support<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The Merchant Success Manager (MSM) assigned to Plus accounts is not just a support contact \u2014 they&#8217;re a strategic advisor who can connect you with Shopify&#8217;s partner ecosystem, run reviews of your tech stack, and flag emerging features relevant to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For growing teams without a dedicated e-commerce operations resource, this alone can save meaningful time and reduce costly configuration mistakes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">When Should You Upgrade to Shopify Plus?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Revenue Threshold<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most common benchmark cited is $1M\u2013$2M in annual revenue. At that stage, the cost of Shopify Plus is typically offset by lower <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-transaction-fees\/\">transaction fees<\/a>, operational time savings, and conversion improvements from better checkout control.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Operational Complexity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re managing multiple brands, international storefronts, B2B accounts alongside DTC, or running frequent promotional campaigns, the tools in Shopify Plus directly reduce manual effort. If your team is using workarounds or stacking apps to replicate functionality that Plus includes natively, that&#8217;s a clear signal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Missed Signals That Tell You It&#8217;s Time<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout app stacking that slows load time or causes conflict issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running 3+ separate Shopify stores for different regions or brands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wholesale business scaling, but no native pricing controls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flash sale or product launch coordination is breaking down manually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support tickets are taking too long to resolve during peak sales periods<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a detailed breakdown of what Shopify Plus includes at the platform level, see our guide on<\/span><a href=\"https:\/\/ecommerce.folio3.com\/blog\/what-is-shopify-plus\/\"> <span style=\"font-weight: 400;\">what is Shopify Plus<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re already on standard Shopify and considering a move, our<\/span><a href=\"https:\/\/ecommerce.folio3.com\/shopify-migration\/\"> <span style=\"font-weight: 400;\">Shopify migration guide<\/span><\/a><span style=\"font-weight: 400;\"> covers the key steps to migrate cleanly without disrupting your live store.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common Misconceptions About Shopify Plus<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">&#8220;Shopify Plus Is Just a More Expensive Plan&#8221;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the most frequent misunderstanding. Shopify Plus isn&#8217;t a feature upgrade \u2014 it&#8217;s an entirely different operational layer. You&#8217;re paying for infrastructure that changes how your business runs: automation at scale, multi-store management, custom checkout logic, and enterprise support.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">&#8220;You Need Shopify Plus for More Products or Traffic&#8221;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify&#8217;s standard plans handle large product catalogs and significant traffic without issue. The reason to upgrade isn&#8217;t volume \u2014 it&#8217;s complexity. Merchants with 50 products but multi-region operations, wholesale accounts, and custom checkout needs benefit more from Plus than a merchant with 5,000 SKUs selling in a single market.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">&#8220;The ROI Is Hard to Justify&#8221;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ROI argument is more straightforward when you factor in the full picture: lower transaction fees, reduced app spend on tools Plus includes natively, faster support resolution, and conversion improvements from checkout customization. For merchants at the right stage, Plus typically pays for itself within 6\u201312 months.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify is the right choice for SMBs that need a reliable, affordable store with minimal operational complexity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify Plus is built for merchants with $1M+ in annual revenue who need customization, automation, and multi-store management at scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The differences between Shopify and Shopify Plus are most visible in checkout control, B2B features, and the automation toolset.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrading to Plus makes sense when app workarounds, manual processes, or growth constraints are limiting your team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For most fast-growing brands, the ROI on Plus becomes clear within the first year when the total cost of ownership is compared honestly.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The shopify vs shopify plus decision ultimately comes down to where your business is today \u2014 and where it needs to go. Standard Shopify is a powerful, capable platform for most merchants. But once operational complexity, revenue volume, or conversion requirements outgrow what it can do natively, Shopify Plus becomes the more cost-effective long-term choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re unsure whether the upgrade makes sense for your store,<\/span><a href=\"https:\/\/ecommerce.folio3.com\/shopify-development\/shopify-plus-agency\/\"> <span style=\"font-weight: 400;\">talk to the Folio3 Shopify Plus team<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 we help merchants evaluate the right platform fit and execute migrations without disruption.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions (FAQs)<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What Is the Main Difference Between Shopify and Shopify Plus?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus adds checkout extensibility, higher API limits, Shopify Flow automation, native B2B tools, expansion stores, and a dedicated Merchant Success Manager. Standard Shopify lacks these enterprise-grade capabilities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What Are the Shopify Plus vs Shopify Pricing Differences?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Standard Shopify plans range from $39 to $399\/month. Shopify Plus starts at approximately $2,300\/month or 0.25% of monthly revenue \u2014 whichever is higher \u2014 above the $800K\/month revenue threshold.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Is Shopify Plus Worth It for Small Businesses?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No. Shopify Plus is designed for merchants doing $1M+ annually with complex operational needs. Smaller businesses get better value from Advanced Shopify at $399\/month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can You Customize Checkout on Standard Shopify?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Standard Shopify allows basic CSS customization but no changes to checkout logic. Full checkout customization \u2014 custom discounts, upsells, and dynamic rules \u2014 requires Shopify Plus through Checkout Extensibility.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Many Stores Can You Run on Shopify Plus?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify Plus includes up to 10 expansion storefronts under a single contract. Standard Shopify requires a separate paid subscription for each additional store.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What Is Shopify Flow, and Is It Available on Standard Plans?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/apps.shopify.com\/flow\" target=\"_blank\" rel=\"noopener\">Shopify Flow<\/a> is a no-code automation builder for tasks like order tagging, inventory alerts, and customer segmentation. Basic access is available on some standard plans, but the full feature set is a Shopify Plus exclusive.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">When Should a Business Upgrade From Shopify to Shopify Plus?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider upgrading when annual revenue exceeds $1M, when you&#8217;re managing multiple storefronts or B2B accounts, or when checkout limitations are costing you conversions. Operational complexity is the clearest signal.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/08\/Shopify-Plus-Banner.png\" alt=\"Shopify Plus Banner\" width=\"1920\" height=\"371\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing between Shopify vs Shopify Plus is one of the most common decisions growing e-commerce brands face. At first glance, the two platforms look similar \u2014 same interface, same ecosystem. But the differences between Shopify and Shopify Plus are significant enough to affect revenue, operations, and scalability. This guide breaks down Shopify Plus vs Shopify<\/p>\n","protected":false},"author":51,"featured_media":14407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[68],"class_list":{"0":"post-4883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-shopify-development"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/11\/shopify-vs-shopify-plus-1.jpg","alt":"Shopify vs Shopify Plus: Complete Comparison","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/4883"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/14407"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}