{"id":29441,"date":"2025-11-11T14:10:40","date_gmt":"2025-11-11T14:10:40","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=29441"},"modified":"2025-11-14T14:11:16","modified_gmt":"2025-11-14T14:11:16","slug":"ecommerce-returns-management-best-practices","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/ecommerce-returns-management-best-practices\/","title":{"rendered":"Ecommerce Returns Management: 12 Best Practices to Streamline Your Reverse Flow"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Returns reached $890 billion in 2024, with projections suggesting return rates could surge to 24.5% by 2025. When 85% of customers won&#8217;t purchase from you again after a poor returns experience, ecommerce returns management has become a strategic imperative. The companies winning aren&#8217;t avoiding returns, they&#8217;re mastering them as a competitive advantage.<\/span><\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding return rates and their financial impact across industries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building clear returns policies that balance customer satisfaction with profitability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leveraging automation through returns management software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preventing returns with better product information and sizing tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converting refunds into exchanges and store credit to retain revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing reverse logistics and warehouse operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using data analytics to identify patterns and fix root causes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing fraud prevention without sacrificing customer trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering omnichannel return options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporating sustainability into reverse logistics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecting the right technology stack for your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparing for evolving <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-vs-salesforce-commerce-cloud\/\">customer expectations<\/a><\/span><\/li>\n<\/ul>\n<h2><strong>What&#8217;s Really Driving Your Ecommerce Return Rate?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The average ecommerce return rate hit 16.9% in 2024, but that masks significant variation. Clothing leads with 26% return rates, while books see only 8%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online purchases face a stark reality: 30% of products bought online are returned compared to 8.89% for in-store purchases. The gap exists because customers can&#8217;t physically evaluate products before buying.<\/span><\/p>\n<h3><strong>The Root Causes of Returns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">64% of ecommerce returns occur because products look different than their online description. Other drivers include size and fit discrepancies (34%), <a href=\"https:\/\/ecommerce.folio3.com\/blog\/using-bigcommerce-storefront-apis-to-create-custom-product-display-page-experiences\/\">products customers<\/a> didn&#8217;t like upon receiving (10%), and damaged items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then there&#8217;s bracketing, 63% of U.S. online shoppers admitted to purchasing multiple items with the intention of returning some. While frustrating, this reflects rational responses to online shopping&#8217;s inherent uncertainty.<\/span><\/p>\n<h3><strong>The Hidden Costs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Processing a return can cost 20%\u201365% of the item&#8217;s original value. That includes reverse shipping, inspection, restocking, and opportunity costs. In 2024, U.S. retailers faced losses exceeding $103 billion due to serial returners and return fraud.<\/span><\/p>\n<h2><strong>How Can You Build a Returns Policy That Drives Conversions?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/steps-to-reduce-abandoned-cart-rates-on-bigcommerce-store\/\">Cart abandonment rates<\/a> average 70.19%, with 16% attributed to unsatisfactory return policies. Your returns policy is a conversion tool, not fine print.<\/span><\/p>\n<h3><strong>Essential Policy Elements<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A clear returns policy increases customer retention. Answer these questions upfront: What items qualify? What&#8217;s the timeframe? Who pays shipping? What refund options exist? Are there restocking fees?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it visible, in your footer, on product pages, and during checkout. Rothy&#8217;s highlights their return policy on product pages to increase conversions and reduce returns.<\/span><\/p>\n<h3><strong>Strategic Flexibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">54% of buyers say free returns are the second biggest influence on purchase decisions. Balance generosity with profitability by offering free return shipping for exchanges rather than refunds, extending return windows (60-90 days), and providing VIP loyalty points for exchanges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counterintuitively, longer return windows often reduce return rates. When customers feel rushed, they&#8217;re more likely to return.<\/span><\/p>\n<h2><strong>What Returns Management Software Features Drive ROI?<\/strong><\/h2>\n<h3><strong>Core Capabilities<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Self-service portals<\/b><span style=\"font-weight: 400;\"> are non-negotiable. Leading solutions decrease support tickets by 80% and processing time by 95%. Customers initiate returns independently, reducing service burden.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automation<\/b><span style=\"font-weight: 400;\"> should handle: label generation, policy enforcement, return routing, <a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-to-update-inventory-in-bigcommerce\/\">inventory updates<\/a>, customer communications, and refund\/exchange processing automatically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration<\/b><span style=\"font-weight: 400;\">\u00a0with your ecommerce platform, warehouse management system, shipping carriers, and customer service tools determines success. In many cases, strong integration frameworks used in <a href=\"https:\/\/ecommerce.folio3.com\/b2b-ecommerce-development-services\/\">b2b ecommerce website development<\/a> further enhance this connectivity. Loop integrates with 120+ solutions, exemplifying comprehensive connectivity.<\/span><\/li>\n<\/ul>\n<h3><strong>Matching Tools to Business Stage<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Business Size<\/b><\/td>\n<td><b>Key Needs<\/b><\/td>\n<td><b>Focus<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Small (&lt; $1M)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Self-service portal, basic automation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Easy setup, low cost, platform integration<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mid-Market ($1M-$50M)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Advanced automation, fraud detection, analytics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Revenue retention, customization, reporting<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Enterprise ($50M+)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global carrier network, API access, custom workflows<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Scalability, enterprise integrations<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>How Do You Actually Reduce Customer Returns?<\/strong><\/h2>\n<h3><strong>Optimize Product Information<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to eliminate disappointment is comprehensive <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigai-copywriter-google-gemini-seo-product-descriptions\/\">product descriptions<\/a> including materials, dimensions, weight, and functionality. Don&#8217;t oversell, accuracy prevents returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer 3D tours, AR try-ons, or videos to showcase products. High-quality visuals from multiple angles, various lighting conditions, and showing products in use reduce uncertainty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content adds authenticity. Customer reviews mentioning quality, durability, and fit help future buyers make informed decisions.<\/span><\/p>\n<h3><strong>Solve Sizing Issues<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Incorrect sizing drives major returns, especially when luxury apparel, swimwear, and bra retailers see return rates as high as 50%. Detailed sizing charts with specific measurements, not just S\/M\/L, cut sizing-related returns significantly. Size recommendation tools using customer data can further improve accuracy.<\/span><\/p>\n<h3><strong>Elevate Quality and Fulfillment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Every incorrect shipment guarantees a return and likely a lost customer. Implement quality checks at multiple stages: pre-inventory inspection, order verification during picking, secure packaging, and clear shipping communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5.17% of failed deliveries result in returns to sender. Offering delivery time selection and pickup points reduces missed deliveries.<\/span><\/p>\n<h3><strong>Deploy Proactive Support<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use live chat and AI chatbots to answer questions before purchases. Send post-purchase educational content about product use, care instructions, and troubleshooting. <a href=\"https:\/\/ecommerce.folio3.com\/blog\/what-is-ecommerce\/\">Detailed guides<\/a> minimize returns by improving product longevity.<\/span><\/p>\n<h2><strong>Why Focus on Revenue Retention Over Refunds?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">AI-driven return management can convert over 50% of returns into exchanges. When customers initiate returns, guide them toward revenue-retaining outcomes.<\/span><\/p>\n<h3><strong>Make Exchanges Effortless<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One-click exchange suggestions showing similar products or different sizes work. Loop makes selecting replacements simple with one-click functionality. Offer instant credit or gift cards, 57% of consumers considering returns would accept gift cards, keeping revenue in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incentivize exchanges over refunds with free return shipping only for exchanges or bonus loyalty points.<\/span><\/p>\n<h3><strong>The Store Credit Advantage<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Store credit guarantees future purchases. Offer it with a small bonus (10% extra) to sweeten the deal. Many customers prefer $55 in store credit over a $50 refund, especially if planning to shop again.<\/span><\/p>\n<h2><strong>What Does Effective Reverse Logistics Look Like?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">By 2025, around 4 million commercial warehouse robots will be installed in over 50,000 warehouses, transforming returns processing.<\/span><\/p>\n<h3><strong>Streamline Physical Processing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Automated sortation systems using barcodes can route items instantly. Computer vision systems detect defects with 90% accuracy while reducing processing labor by 40%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establish clear inspection protocols: Can items be restocked at full price? Do they need refurbishment? Should they be sold open-box or liquidated? Speed matters, faster processing preserves more value.<\/span><\/p>\n<h3><strong>Partner with 3PLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Third-party logistics partners handle entire fulfillment processes including returns. The right 3PL provides distributed warehouses reducing shipping costs, established carrier relationships, specialized returns expertise, and scalability.<\/span><\/p>\n<h3><strong>Consider Alternative Options<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Peer-to-peer returns (customers shipping directly to next purchasers) reduce costs and environmental impact. 62% of consumers prefer in-store returns when available, enable buy-online-return-in-store if you have locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Returnless refunds for low-value items eliminate reverse logistics costs while building goodwill. Amazon and Walmart already embrace this strategy.<\/span><\/p>\n<h2><strong>How Can Data Transform Your Returns Management?<\/strong><\/h2>\n<h3><strong>Track Key Metrics<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Return rate by product<\/b><span style=\"font-weight: 400;\"> identifies problem items. If one SKU hits 40% returns while your average is 18%, investigate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Return rate by reason<\/b><span style=\"font-weight: 400;\"> reveals systematic issues. If sizing drives most returns, improve size charts. If quality complaints dominate, evaluate suppliers or adjust imagery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Return rate by customer segment<\/b><span style=\"font-weight: 400;\"> identifies serial returners and fraud patterns. Use software to flag suspicious behavior without alienating legitimate customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Processing time metrics<\/b><span style=\"font-weight: 400;\"> highlight bottlenecks affecting satisfaction and inventory value.<\/span><\/li>\n<\/ul>\n<h3><strong>Turn Insights into Action<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Create quarterly reviews where teams identify top returned products, analyze root causes, review customer feedback, assess policy changes, set reduction targets, and test solutions (better imagery, revised sizing, packaging changes).<\/span><\/p>\n<h2><strong>What&#8217;s Your Strategy for Preventing Return Fraud?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Serial returners and return fraud cost U.S. retailers $103 billion in 2024. Common patterns include wardrobing (using once then returning), return stuffing (returning cheaper items), receipt fraud, and serial returning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern software flags suspicious patterns: multiple returns from one address, returns exceeding purchases, and items showing signs of use. Balance fraud prevention with <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-fulfillment-emails-to-customers\/\">customer experience<\/a>, most returners are legitimate. For confirmed fraud, implement chargeback recovery and, when necessary, blacklist repeat offenders.<\/span><\/p>\n<h2><strong>How Do You Communicate Throughout the Returns Process?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Proactive communication reduces customer anxiety and support inquiries. Build a flow that covers: return request confirmation, label generation with instructions, in-transit updates, receipt confirmation, inspection status, and resolution notification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automatic notifications via email, SMS, or WhatsApp keep customers informed. Include product care tips, exchange suggestions, satisfaction surveys, and loyalty offers in communications to transform negative experiences into relationship-strengthening opportunities.<\/span><\/p>\n<h2><strong>What Role Does Sustainability Play in Returns Management?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The global reverse logistics market was valued at over $768 billion in 2023 and is forecasted to surpass $3 trillion within the next decade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consolidate returns to reduce emissions, optimize routes using AI-powered logistics software, and establish disposition hierarchies prioritizing resale over recycling over disposal. Apple&#8217;s trade-in program exemplifies this approach. Use sustainable packaging, many customers care about environmental responsibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share your efforts: percentage of returns resold versus recycled, refurbishment processes, recycling partnerships, and carbon footprint reduction. Transparency differentiates committed brands from greenwashers.<\/span><\/p>\n<h2><strong>How Should You Choose Your Returns Management Technology Stack?<\/strong><\/h2>\n<p>Your returns management software should integrate seamlessly with your <a href=\"https:\/\/ecommerce.folio3.com\/blog\/ecommerce-platforms\/\">ecommerce platform<\/a>, warehouse management system, shipping carriers (ZigZag connects with 1,500+ carriers globally), customer service platforms, and financial systems, especially when supported by strong <a href=\"https:\/\/ecommerce.folio3.com\/ecommerce-app-development-services\/\">ecommerce web application development<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Start with your highest-pain areas. Deploy self-service portals quickly for immediate ROI. Run parallel systems during migration. Train thoroughly before switching.<\/span><\/p>\n<h2><strong>What Future Trends Will Shape Returns Management?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">AI and machine learning will predict return trends, forecast rates by product and season, and personalize experiences, loyal customers receive instant approvals while high-risk returns trigger verification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation lowers labor costs by 30% and speeds operations by 60%. Expect automated sortation, virtual assistants, image recognition, and blockchain-enabled tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">92% of customers say they&#8217;ll buy again if returns are easy. Future expectations include instant approvals, location pick-up, seamless cross-channel returns, real-time visibility, and personalized options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regulatory changes are increasing globally. The EU already mandates minimum return periods. Stay informed, compliance isn&#8217;t optional.<\/span><\/p>\n<p data-start=\"0\" data-end=\"94\">Streamline your ecommerce returns and turn them into a competitive advantage for your store.<\/p>\n<p data-start=\"96\" data-end=\"214\" data-is-last-node=\"\" data-is-only-node=\"\">Contact Folio3 today to implement seamless <a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\">Ecommerce Returns Management<\/a> solutions tailored to your business needs.<\/p>\n<h2><strong>FAQ\u00a0<\/strong><\/h2>\n<h3><strong>How do you calculate ecommerce return rate?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Divide total items returned by total items sold, then multiply by 100. If you sold 1,000 items and 150 returned, that&#8217;s 15%. Track by product, category, and timeframe for actionable insights.<\/span><\/p>\n<h3><strong>What&#8217;s a good return rate for ecommerce?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The average is 16.9%, but &#8220;good&#8221; varies by industry. Clothing sees 26% while books see 8%. Compare yourself to category benchmarks, not overall averages.<\/span><\/p>\n<h3><strong>Should I charge for returns?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on your brand positioning and margins. 74% of shoppers won&#8217;t order if they pay for returns themselves. Consider free returns for exchanges, charging for refunds, or restocking fees on final sale items.<\/span><\/p>\n<h3><strong>How can I reduce bracketing behavior?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Improve sizing information and offer virtual try-on tools. 63% of shoppers bracket intentionally. Making size selection more confident reduces the need to order multiple options.<\/span><\/p>\n<h3><strong>What&#8217;s the ROI of returns management software?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Leading solutions decrease support tickets by 80% and processing time by 95%. Calculate labor savings, faster inventory turnover value, and increased exchange rates to estimate your ROI.<\/span><\/p>\n<h3><strong>How do I prevent return fraud without hurting customer experience?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use data-driven fraud detection that flags patterns rather than blanket restrictions. Track orders to prevent false claims and employ fraud detection tools while keeping policies customer-friendly for legitimate returns.<\/span><\/p>\n<h3><strong>Should I offer returnless refunds?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For low-value items or products expensive to process, returnless refunds make sense. Amazon and Walmart embrace this strategy for inexpensive items, cutting reverse logistics costs while building goodwill.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Returns reached $890 billion in 2024, with projections suggesting return rates could surge to 24.5% by 2025. When 85% of customers won&#8217;t purchase from you again after a poor returns experience, ecommerce returns management has become a strategic imperative. The companies winning aren&#8217;t avoiding returns, they&#8217;re mastering them as a competitive advantage. Summary Understanding return<\/p>\n","protected":false},"author":49,"featured_media":29445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,185,427],"tags":[466],"class_list":{"0":"post-29441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"category-ecommerce-development","9":"category-ecommerce-trends","10":"tag-ecommerce-returns-management"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/11\/Blue-White-Modern-baner-12.jpg","alt":"ecommerce returns management","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/29441"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=29441"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/29441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/29445"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=29441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=29441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=29441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}