{"id":28436,"date":"2025-09-10T11:42:59","date_gmt":"2025-09-10T11:42:59","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=28436"},"modified":"2025-09-19T11:43:51","modified_gmt":"2025-09-19T11:43:51","slug":"how-custom-ecommerce-app-development-personalizes-shopping-experiences","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/how-custom-ecommerce-app-development-personalizes-shopping-experiences\/","title":{"rendered":"How Custom eCommerce App Development Personalizes Shopping Experiences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The personalization gap between what brands think they deliver and what customers actually experience represents a<\/span><a href=\"https:\/\/www.bcg.com\/publications\/2021\/the-value-in-personalization\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">$2 trillion opportunity<\/span><\/a><span style=\"font-weight: 400;\"> waiting to be captured.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While 92% of marketers believe they&#8217;re delivering personalized experiences, only 45% of consumers agree, a disconnect that&#8217;s costing enterprises significant revenue and market share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gap isn&#8217;t just about better content or smarter algorithms. It stems from the fundamental limitations of off-the-shelf platforms that can&#8217;t handle enterprise complexity, legacy system constraints, or unique business models.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom shopping app development offers a strategic solution that transforms how businesses connect with their customers, moving beyond generic experiences to create truly empathetic, AI-driven personalization engines.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28439 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/09\/platform-cost.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/09\/platform-cost.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/09\/platform-cost-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/09\/platform-cost-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The strategic imperative driving personalization investments and stakeholder impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Three critical challenges blocking enterprise personalization success<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four pillars for building scalable, <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-launches-bigtravel\/\">custom personalization<\/a> solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation roadmaps with quick wins and long-term strategic priorities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common pitfalls and decision frameworks for enterprise leaders<\/span><\/li>\n<\/ul>\n<h2><strong>Why Does Personalization Matter More Than Ever?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Consumer expectations have fundamentally shifted.<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">73% now expect companies<\/span><\/a><span style=\"font-weight: 400;\"> to understand their unique needs, while 71% demand personalized interactions as a standard service level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t just preference; it&#8217;s become a business imperative with measurable impact across the organization.<\/span><\/p>\n<h3><b>The Stakeholder Impact Analysis<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chief Marketing Officers face mounting pressure to prove ROI on technology investments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization directly addresses this challenge, with high-performing companies generating<\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">40% more revenue<\/span><\/a><span style=\"font-weight: 400;\"> from personalization activities compared to average performers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology Leaders must navigate integration complexity while future-proofing their infrastructure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An API-first, modular architecture becomes critical for supporting real-time personalization without disrupting existing systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Commerce Teams see direct conversion impact. Personalized experiences make customers 80% more likely to purchase and significantly increase repeat purchase rates, directly affecting bottom-line performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Leadership focuses on sustainable growth metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping app development that prioritizes personalization can double customer lifetime value while delivering measurable ROI that often exceeds 4x initial investment.<\/span><\/p>\n<h2><strong>What Challenges Block Enterprise Personalization Success?<\/strong><\/h2>\n<h3><strong>Data Fragmentation Creates Experience Inconsistencies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Critical customer data sits trapped in disconnected systems, ERP platforms, CRM databases, transaction logs, and analytics tools, preventing the unified view necessary for meaningful personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fragmentation creates inconsistent experiences across touchpoints, with<\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">76% of consumers reporting frustration<\/span><\/a><span style=\"font-weight: 400;\"> when this happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business impact extends beyond customer satisfaction. Without unified data, marketing teams waste significant budget on poorly targeted campaigns, while sales teams lack the insights needed for effective <a href=\"https:\/\/ecommerce.folio3.com\/blog\/power-of-personalization-in-dtc-ecommerce-strategies-for-customer-engagement\/\">customer engagement<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Current workarounds involving manual data pulls and batch processing can&#8217;t support the real-time personalization that modern <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-vs-salesforce-commerce-cloud\/\">customers expect<\/a>.<\/span><\/p>\n<h3><strong>Legacy Platform Constraints Limit Innovation Speed<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many enterprises remain locked into rigid, monolithic commerce platforms that were designed for simpler business models.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These systems, often retrofitted B2C solutions attempting to handle B2B complexity, lack the flexibility required for sophisticated personalization strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This constraint manifests in long development cycles for minor changes, difficulty integrating best-in-class AI tools, and the inability to respond quickly to market opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform becomes a barrier to growth rather than an enabler, forcing businesses to cede competitive advantage to more agile competitors.<\/span><\/p>\n<h3><strong>Scale Requirements Overwhelm Standard Solutions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Delivering real-time, individualized experiences to millions of users across multiple channels requires infrastructure that most standard solutions can&#8217;t provide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poor site performance, recommendation loading delays, and inconsistent experiences during peak traffic periods directly harm conversion rates and brand perception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enterprise-grade requirements for security, privacy compliance, and global performance add additional complexity layers that generic platforms struggle to address effectively.<\/span><\/p>\n<h2><strong>How Can Custom Solutions Address These Challenges?<\/strong><\/h2>\n<h3><strong>Building a Unified Data Foundation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A composable, API-first architecture serves as the foundation for effective personalization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach decouples front-end experiences from back-end systems, using robust Experience APIs to unify data from any source while maintaining flexibility for developers and configurability for business users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementation starts with a comprehensive audit of all customer data sources and the definition of a canonical data model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next phase involves implementing a Customer Data Platform (CDP) or leveraging APIs to centralize identity resolution and audience segmentation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The initial activation should focus on one high-impact channel, typically the mobile app, to prove value before scaling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success requires cross-functional collaboration between IT, data science, and marketing teams, along with proper budget allocation for integration tools and developer resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key performance indicators include the percentage of addressable customer profiles unified and the speed of data activation in campaigns.<\/span><\/p>\n<h3><strong>Deploying Adaptive AI for Predictive Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Moving beyond simple A\/B testing, adaptive AI evolves and improves customer experiences in real time through algorithmic recommendations, predictive segmentation, and personalized search capabilities that anticipate customer needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The implementation approach begins with piloting AI-powered product recommendations on key categories and product pages, measuring uplift against existing logic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This expands to AI-driven personalized search, critical for higher conversions, before scaling across other channels, including email content and dynamic ad targeting.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Implementation Phase<\/b><\/td>\n<td><b>Timeline<\/b><\/td>\n<td><b>Key Activities<\/b><\/td>\n<td><b>Expected Outcome<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pilot Recommendations<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Months 1-3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Deploy on homepage and product pages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Measurable conversion uplift<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Personalized Search<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Months 4-6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Implement AI search algorithms<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improved discovery and engagement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Multi-channel Scale<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Months 7-12<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expand to email and advertising<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unified AI-driven experience<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Orchestrating True Omnichannel Journeys<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A central decisioning engine ensures consistent, personalized experiences as customers move between channels, from targeted ads to websites, mobile apps, and email nurturing sequences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This requires mapping the highest-value customer journeys, identifying friction points and personalization opportunities, then implementing Journey Orchestration capabilities that connect multiple channels seamlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Success demands breaking down organizational silos through cross-functional &#8220;journey squads&#8221; with shared objectives and KPIs, supported by dedicated journey managers and Journey Orchestration platform capabilities.<\/span><\/p>\n<h3><strong>Fostering Continuous Optimization Culture<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Embedding experimentation into core digital operations empowers teams to continuously test hypotheses and drive incremental gains across any digital property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This involves establishing formal Optimization &amp; Experimentation programs with clear processes for ideation, prioritization, and analysis, supported by training and certification for key team members to build in-house expertise.<\/span><\/p>\n<h2><strong>What Implementation Strategy Delivers Results?<\/strong><\/h2>\n<h3><strong>Quick Wins vs. Strategic Priorities<\/strong><\/h3>\n<p><b>Immediate Impact Opportunities (1-2 Quarters):<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-powered product recommendations on homepage and product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral pop-ups to <a href=\"https:\/\/ecommerce.folio3.com\/blog\/steps-to-reduce-abandoned-cart-rates-on-bigcommerce-store\/\">reduce cart abandonment<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic content personalization based on browsing behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized email campaigns using unified customer data<\/span><\/li>\n<\/ul>\n<p><b>Strategic Long-term Initiatives (Multi-year):<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete data unification across all customer touchpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom front-end development on headless architecture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full omnichannel journey orchestration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced AI-driven <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-ai-seo-predictive-analytics-leadership-changes\/\">predictive analytics<\/a><\/span><\/li>\n<\/ul>\n<h3><strong>Common Enterprise Pitfalls to Avoid<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Technology-first thinking leads to platform purchases without a clear strategy or organizational structure to support them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach typically results in expensive implementations that fail to deliver expected business value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Underestimating data readiness creates flawed outcomes when personalization initiatives launch with incomplete or poor-quality data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper data governance and quality standards must be established before implementing personalization capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chasing perfection delays launch while competitors gain market advantage. An iterative, test-and-learn approach <a href=\"https:\/\/ecommerce.folio3.com\/blog\/ecommerce-growth-accelerator-vs-traditional-growth-strategies\/\">delivers faster<\/a> time-to-value and reduces implementation risk.<\/span><\/p>\n<h3><strong>The Modern Build vs. Buy Framework<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Today&#8217;s successful approach combines purchasing enterprise-grade foundational capabilities that are non-differentiating, security, core data management, proven AI models, with building unique, customer-facing experiences and proprietary logic on top of this foundation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This hybrid approach avoids reinventing the wheel while allowing deep customization where it matters most: the customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It represents the gold standard for enterprises needing to <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-b2b-tiered-pricing-structure\/\">solve complex<\/a> business challenges without relying on retrofitted generic platforms.<\/span><\/p>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<h3><strong>What\u2019s the Typical ROI Timeline for Custom Shopping App Development?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Initial improvements in conversion rates and engagement typically appear within 3-6 months, with full ROI realization occurring within 12-18 months, depending on implementation scope.<\/span><\/p>\n<h3><strong>How Does Custom Development Compare to Platform Upgrades?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Custom solutions offer greater flexibility and competitive differentiation, while platform upgrades provide faster initial deployment but limited long-term adaptability.<\/span><\/p>\n<h3><strong>What Data Privacy Considerations Affect Personalization Strategies?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">GDPR, CCPA, and emerging regulations require transparent consent mechanisms, secure data handling, and customer control over personal information usage.<\/span><\/p>\n<h3><strong>How Can Teams Measure Personalization Effectiveness?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-q4-earnings-announcement\/\">Key metrics include conversion rate<\/a> improvements, average order value increases, customer lifetime value growth, and engagement metric improvements across channels.<\/span><\/p>\n<h3><strong>What Technical Expertise Is Required for Implementation?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Success requires collaboration between data engineers, AI\/ML specialists, front-end developers, and business stakeholders, often supplemented by specialized vendor partnerships.<\/span><\/p>\n<h3><strong>How Long Does Full Implementation Typically Take?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Complete custom personalization implementation ranges from 12-24 months, depending on data complexity, system integrations, and organizational readiness.<\/span><\/p>\n<h2><strong>Moving Forward with Strategic Personalization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The businesses that capture the $2 trillion personalization opportunity will be those that move beyond surface-level tactics to build truly empathetic, AI-driven customer experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This requires more than technology; it demands organizational commitment to placing data-driven personalization at the core of growth strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a personalization maturity assessment to benchmark current capabilities, then identify one high-value business case for piloting a more sophisticated approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use early wins to secure executive buy-in and funding for full-scale transformation. Success isn&#8217;t a single project; it&#8217;s a sustained commitment to evolving with customer expectations while maintaining competitive advantage through superior experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question isn&#8217;t whether to invest in <a href=\"https:\/\/ecommerce.folio3.com\/blog\/unlock-new-possibilities-with-custom-bigcommerce-apps-development\/\">custom online shopping app development<\/a>, but whether you can afford not to while competitors gain market share through superior customer experiences.<\/span><\/p>\n<p>Ready to bridge the personalization gap and deliver AI-driven <a href=\"https:\/\/ecommerce.folio3.com\/blog\/building-a-secure-cbd-shopping-experience-with-bigcommerce-development-services\/\">shopping experiences<\/a>? <a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\">Contact Folio3 today<\/a> to build your <a href=\"https:\/\/ecommerce.folio3.com\/ecommerce-app-development-services\/\">custom eCommerce app development solution<\/a>.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img decoding=\"async\" class=\"aligncenter wp-image-28431 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/12\/General2.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/12\/General2.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/12\/General2-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/12\/General2-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The personalization gap between what brands think they deliver and what customers actually experience represents a $2 trillion opportunity waiting to be captured.\u00a0 While 92% of marketers believe they&#8217;re delivering personalized experiences, only 45% of consumers agree, a disconnect that&#8217;s costing enterprises significant revenue and market share. This gap isn&#8217;t just about better content or<\/p>\n","protected":false},"author":50,"featured_media":28437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[450],"class_list":{"0":"post-28436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-custom-ecommerce-app-development"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/09\/Blue-White-Modern-Marketing-Strategy-Blog-Banner-2.jpg","alt":"","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/28436"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=28436"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/28436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/28437"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=28436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=28436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=28436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}