{"id":27931,"date":"2025-08-11T14:03:04","date_gmt":"2025-08-11T14:03:04","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=27931"},"modified":"2025-08-11T14:21:17","modified_gmt":"2025-08-11T14:21:17","slug":"benefits-of-joining-an-ecommerce-accelerator-program-for-early-stage-brands","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/benefits-of-joining-an-ecommerce-accelerator-program-for-early-stage-brands\/","title":{"rendered":"Top Benefits of Joining an Ecommerce Accelerator Program for Early-Stage Brands"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The ecommerce ecosystem in 2025 is a battleground. Global digital commerce is projected to reach<\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">$83.26 trillion by 2030, expanding at a CAGR of nearly 19%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p data-start=\"113\" data-end=\"313\">While this signals opportunity, more brands fail to scale than succeed, often not because their products are lacking, but because outdated go-to-market paths and siloed teams limit speed and impact.<\/p>\n<p data-start=\"315\" data-end=\"446\">Launch time is shrinking: where it once took months, accelerator programs now enable brands to go live in as little as 4\u20136 weeks.<\/p>\n<p data-start=\"448\" data-end=\"593\">Major retailers and pure-play D2C brands alike are prioritizing agility, speed, and data-driven refinement to build resilient digital channels.<\/p>\n<p data-start=\"595\" data-end=\"886\">For early-stage brands competing for investor capital, consumer trust, and operational capacity, joining the right accelerator \u2014 especially one that supports niches like <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-b2b-development\/\" target=\"_blank\" rel=\"noopener\">b2b bigcommerce development<\/a> \u2014 can be the difference between a failed launch and a scalable, multi-channel business.<\/p>\n<h2><strong>What Are the Core Benefits of Ecommerce Accelerator Programs?<\/strong><\/h2>\n<p><strong>Ecommerce accelerators shrink time-to-value, drive measurable ROI, and help early-stage brands overcome classic growth barriers. The benefits include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rapid market entry<\/b><span style=\"font-weight: 400;\"> with reduced costs and risk<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Access to integrated technology<\/b><span style=\"font-weight: 400;\">, people, and partnerships that are otherwise out of reach for many startups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proven best practices<\/b><span style=\"font-weight: 400;\"> and curated playbooks for branding, fulfillment, marketing, and compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced agility<\/b><span style=\"font-weight: 400;\"> to scale or pivot, backed by detailed KPIs and real-world case studies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk mitigation<\/b><span style=\"font-weight: 400;\"> and future-proofing through curated support ecosystems<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s examine the strategic context, key challenges, and actionable solutions for enterprise leaders considering an accelerator partnership.<\/span><\/p>\n<h2><strong>How Has the Ecommerce Market Evolved for Early-Stage Brands?<\/strong><\/h2>\n<p><strong>In the last three years, ecommerce growth has shattered historic norms. Global online sales are climbing at unprecedented rates, with emerging regions leading the charge:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India:<\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">23.6% CAGR<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">China:<\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">16.2% CAGR<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Europe:<\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">19.4% CAGR<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This spike isn&#8217;t just customer-driven; it&#8217;s fueled by digitization, mobile adoption, tightening capital, and consumer demand for seamless, omnichannel experiences.<\/span><\/p>\n<h3><strong>The Impact Across Stakeholders<\/strong><\/h3>\n<p><strong>Different teams see different benefits from accelerator programs:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h4><strong>Stakeholder<\/strong><\/h4>\n<\/td>\n<td>\n<h4><strong>Primary Benefit<\/strong><\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td><b>Founders\/Executives<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Faster launches mean quicker validation and fewer sunk costs<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Investors<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Shorter build-to-revenue cycles and earlier scaling reduce risk profiles<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Marketing\/Commerce Teams<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Pre-built analytics, martech, and SEO tools accelerate customer acquisition<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Operations\/IT Teams<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Fewer one-off integrations, better system interoperability, pre-tested compliance<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Key Success Metrics From Real Programs<\/strong><\/h3>\n<p><strong>The numbers tell a compelling story:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/scalebrand.com\/e-commerce-accelerator-program\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50% reduction in launch time<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/scalebrand.com\/e-commerce-accelerator-program\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% decrease in up-front development costs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.slideshare.net\/slideshow\/lead-gen-e-commerce-accelerator-new-deck-presentation-cmofashion\/75172353\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">10x better return on investment<\/span><\/a><span style=\"font-weight: 400;\"> on ad campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/teyluandpartners.com\/ecommerce-accelerator-landing-page\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">147% increase in conversions<\/span><\/a><span style=\"font-weight: 400;\"> in the first month (Fresh Coffee Shop case study)<\/span><\/li>\n<\/ul>\n<h2><strong>What Growth Barriers Do Early-Stage Brands Face?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Staying nimble gets harder at scale. Enterprise brands, especially in D2C, B2B, and hybrid channels, face challenges that legacy agencies, aggregators, and DIY approaches rarely solve effectively.<\/span><\/p>\n<h3><strong>Integration Complexity and Technology Debt<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Most brands cobble together tools for analytics, CRM, SEO, and payments, leading to disparate data and patchwork integrations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every custom build increases IT maintenance and risk. Accelerators provide pre-integrated, best-in-class modules designed to work together, slashing ongoing tech costs.<\/span><\/p>\n<p><b>The cost of inaction:<\/b><span style=\"font-weight: 400;\"> Enterprise builds often run<\/span><a href=\"https:\/\/scalebrand.com\/e-commerce-accelerator-program\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">36% over budget<\/span><\/a><span style=\"font-weight: 400;\">, with build-out timelines twice as long as accelerator-led launches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fragmented data silos block customer experience improvements and delay business insights.<\/span><\/p>\n<h3><strong>Scalability and Resource Constraints<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Launching is easy; scaling profitably isn&#8217;t. Traditional paths often struggle to absorb traffic peaks, seasonal demand, or international expansion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accelerators leverage cloud platforms and marketplace partnerships so brands can flex up or down with less lag.<\/span><\/p>\n<p><b>The cost of inaction:<\/b><span style=\"font-weight: 400;\"> Underprepared brands forfeit peak sales due to timeout errors, shipping failures, or stockouts. This can cost<\/span><a href=\"https:\/\/www.spreetail.com\/blog\/ecommerce-accelerators-secret-weapon\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">20%+ of annual revenue<\/span><\/a><span style=\"font-weight: 400;\"> for high-growth brands.<\/span><\/p>\n<h3><strong>Compliance, Security, and Regulatory Risks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">New brands underestimate the compliance burden. Privacy laws, payment standards, and digital accessibility rules evolve rapidly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accelerators build this expertise in, reducing the risk of legal action, delayed launches, or future retrofits.<\/span><\/p>\n<p><b>The cost of inaction:<\/b><span style=\"font-weight: 400;\"> GDPR or PCI-DSS violations can approach<\/span><a href=\"https:\/\/pattern.com\/blog\/why-ecommerce-brands-needs-an-ecommerce-accelerator\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">\u20ac20M in penalties<\/span><\/a><span style=\"font-weight: 400;\"> for mid-sized merchants.<\/span><\/p>\n<h3><strong>Why Current Workarounds Fail<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consulting partners or freelancers patch symptoms, not systematize solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agencies focus on ads; aggregators buy brands; only accelerators tie together people, tech, process, and strategy for continuous improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Pattern&#8217;s 2024 report notes: &#8220;Accelerators go a step further to support supply chain logistics, increase brand control, and provide proprietary data, all with one partner.&#8221;<\/span><\/p>\n<h2><strong>Which Strategic Solutions Can Accelerator Programs Offer?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Every winning accelerator focuses on four to five strategic pillars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how enterprise leaders can drive measurable outcomes by leveraging these models.<\/span><\/p>\n<h3><strong>Implementation Roadmap and Go-Live Playbooks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Accelerators deploy structured launch roadmaps with pre-built storefronts, milepost-driven project plans, and clear deliverables by week. Standard go-live time:<\/span><a href=\"https:\/\/scalebrand.com\/e-commerce-accelerator-program\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">4\u20136 weeks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Success indicators:<\/b><span style=\"font-weight: 400;\"> Speed to first sale, on-schedule launches, minimal post-launch downtime.<\/span><\/p>\n<h3><strong>Technology and Integration Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Accelerators solve the &#8220;platform sprawl&#8221; problem through all-in-one integration of payment, CRM, shipping, analytics, and ERP systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many include AI-powered product recommendations and personalization features.<\/span><\/p>\n<p><b>Key KPIs:<\/b><span style=\"font-weight: 400;\"> Cart abandonment rates, average order value, time to fulfillment, and inventory turnover ratio.<\/span><\/p>\n<h3><strong>Organizational Enablement and Training<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Embedded expertise guides internal teams through not just tech, but branding, logistics, and compliance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular analytics reviews, A\/B testing, and campaign optimization led by experienced strategists.<\/span><\/p>\n<h3><strong>Marketplace Expansion and Channel Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Set up for DTC, B2B, and marketplaces, including content standardization and listing optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">International playbooks cover localized payment methods, compliance rules, logistics, and multilingual content.<\/span><\/p>\n<h3><strong>Data-Driven Growth and Continuous Optimization<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Real-time dashboards provide visibility into fulfillment, sales, marketing spend, and customer cohorts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test-measure-learn cycles via integrated tools drive continuous improvement.<\/span><\/p>\n<p><b>Case example:<\/b><span style=\"font-weight: 400;\"> Fresh Coffee Shop grew<\/span><a href=\"https:\/\/teyluandpartners.com\/ecommerce-accelerator-landing-page\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">conversions 147% in the first month<\/span><\/a><span style=\"font-weight: 400;\">, driving both B2B and D2C sales with unified campaigns.<\/span><\/p>\n<h2><strong>How Do You Ensure Effective, Scalable Implementation?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprise success depends on turning strategy into repeatable operations while avoiding predictable pitfalls.<\/span><\/p>\n<h3><strong>Quick Wins vs. Strategic Priorities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Start with proven templates, refine based on real traffic, then reinvest in advanced experience design or market-specific features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wise leaders avoid over-customizing too soon; unnecessary complexity leads to tech debt.<\/span><\/p>\n<h3><strong>Critical Success Factors<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Insist on documented, testable KPIs<\/b><span style=\"font-weight: 400;\"> at every stage (launch \u2192 scale \u2192 optimize)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritize partners<\/b><span style=\"font-weight: 400;\"> with exposure to your sector and region<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demand transparent fee<\/b><span style=\"font-weight: 400;\"> and equity models<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Drive a learning-oriented culture<\/b><span style=\"font-weight: 400;\">, treat every campaign and feature as an experiment.<\/span><\/li>\n<\/ul>\n<h3><strong>Common Implementation Pitfalls<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over-customizing too soon leads to unnecessary complexity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neglecting stakeholder alignment stalls progress<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to attribute results to specific interventions obscures ROI<\/span><\/li>\n<\/ul>\n<h2><strong>Frequently Asked Questions<\/strong><\/h2>\n<h3><strong>Q: How soon can a new brand realize revenue after joining an ecommerce accelerator?\u00a0\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Typically, within<\/span><a href=\"https:\/\/scalebrand.com\/e-commerce-accelerator-program\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">4\u20136 weeks<\/span><\/a><span style=\"font-weight: 400;\">, versus 3\u20136 months for custom builds.<\/span><\/p>\n<h3><strong>Q: Are accelerators only for small companies?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No, they serve startups, growing brands, and established businesses entering new markets or channels.<\/span><\/p>\n<h3><strong>Q: What&#8217;s the average cost structure?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many charge a combination of fixed fees, success-based payments, and occasional equity stakes, often cheaper than conventional agency builds.<\/span><\/p>\n<h3><strong>Q: Is ROI guaranteed?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">No, but top programs report<\/span><a href=\"https:\/\/teyluandpartners.com\/ecommerce-accelerator-landing-page\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">2\u201312x ROI<\/span><\/a><span style=\"font-weight: 400;\"> within the first year when brands engage with all support pillars.<\/span><\/p>\n<h3><strong>Q: What about IP and brand control?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Contracts vary; review them closely to ensure your brand assets and customer data remain protected.<\/span><\/p>\n<h3><strong>Q: How are data and analytics handled?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Accelerators typically provide real-time dashboards and regular strategy reviews for continuous learning and optimization.<\/span><\/p>\n<p><strong>See Also:<\/strong> <a href=\"https:\/\/ecommerce.folio3.com\/blog\/folio3-joins-bigcommerces-b2b-quick-start-accelerator-program\/\" target=\"_blank\" rel=\"noopener\">Folio3 Joins BigCommerce\u2019s B2B Quick Start Accelerator Program to Fast-Track Digital Transformation for Growing Merchants<\/a><\/p>\n<h2><strong>Where Are Ecommerce Accelerators Headed?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Accelerator programs are reshaping digital commerce from the inside out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next 18\u201324 months, expect more AI-driven personalization, hyper-localized market playbooks, direct integrations for emerging payment methods, and regulatory &#8220;starter kits&#8221; to speed legal compliance for cross-border D2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Global spending on accelerators is forecast to reach <\/span><a href=\"https:\/\/scoop.market.us\/startup-accelerator-market-news\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$163.3 billion by 2034<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p data-start=\"92\" data-end=\"172\">The gap between accelerator-equipped brands and late adopters will only widen.<\/p>\n<p data-start=\"174\" data-end=\"463\">For decision-makers in any global hub, a strategic partnership with the right accelerator sets the tone for long-term market leadership and a culture of fast iteration, not friction. Leveraging solutions like <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-headless-commerce-solution\/\" target=\"_blank\" rel=\"noopener\">bigcommerce headless commerce<\/a> can further enhance agility and scalability.<\/p>\n<p data-start=\"465\" data-end=\"590\">The winning play: Start lean, test and measure aggressively, and scale through systems designed to evolve with your vision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ecommerce ecosystem in 2025 is a battleground. Global digital commerce is projected to reach $83.26 trillion by 2030, expanding at a CAGR of nearly 19%.\u00a0 While this signals opportunity, more brands fail to scale than succeed, often not because their products are lacking, but because outdated go-to-market paths and siloed teams limit speed and<\/p>\n","protected":false},"author":50,"featured_media":27932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[444],"class_list":{"0":"post-27931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-ecommerce-accelerator-benefits"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/08\/Blue-White-Modern-Marketing-Strategy-Blog-Banner-3.jpg","alt":"Ecommerce Accelerator Benefits","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/27931"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=27931"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/27931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/27932"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=27931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=27931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=27931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}