{"id":27476,"date":"2025-06-10T15:20:57","date_gmt":"2025-06-10T15:20:57","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=27476"},"modified":"2025-06-10T15:21:38","modified_gmt":"2025-06-10T15:21:38","slug":"how-bigcommerce-simplifies-multi-channel-selling-for-retailers","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/how-bigcommerce-simplifies-multi-channel-selling-for-retailers\/","title":{"rendered":"How BigCommerce Simplifies Multi-Channel Selling for Modern Retailers"},"content":{"rendered":"<p data-start=\"199\" data-end=\"259\">Retail has evolved significantly over the past two decades.<\/p>\n<p data-start=\"261\" data-end=\"378\">The days when a business could thrive by simply having a physical storefront or a single online store are long gone.<\/p>\n<p data-start=\"380\" data-end=\"586\">Today\u2019s consumers are everywhere\u2014shopping on marketplaces like Amazon and eBay, scrolling through Instagram and Facebook for product recommendations, and searching Google for reviews and price comparisons.<\/p>\n<p data-start=\"588\" data-end=\"684\">As a result, modern retailers must adopt a multi-channel ecommerce strategy to stay competitive.<\/p>\n<p data-start=\"686\" data-end=\"993\">This is especially true for niche industries with specific regulations, such as firearms. If you\u2019re wondering <a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-to-build-bigcommerce-firearms-store\/\" target=\"_blank\" rel=\"noopener\">how to build a BigCommerce firearms store<\/a>, you\u2019re already thinking in the right direction\u2014choosing the right platform is key to managing compliance, customer reach, and operational efficiency.<\/p>\n<p data-start=\"995\" data-end=\"1142\">Multi-channel selling refers to the practice of offering products on various platforms, both online and offline, to reach a broader customer base.<\/p>\n<p data-start=\"1144\" data-end=\"1213\">It&#8217;s no longer a luxury but a necessity in today\u2019s retail landscape.<\/p>\n<p data-start=\"1215\" data-end=\"1393\">However, managing sales, inventory, and customer experiences across different channels\u2014particularly in tightly regulated sectors\u2014can be overwhelming without the right technology.<\/p>\n<p data-start=\"131\" data-end=\"525\">Enter BigCommerce, a powerful ecommerce multi-channel selling platform that helps retailers\u2014including those in the firearms industry\u2014streamline and optimize their operations across numerous channels. Whether you&#8217;re launching your first online gun store or expanding into new marketplaces, BigCommerce offers the flexibility and compliance support needed to grow your business confidently.<\/p>\n<p data-start=\"527\" data-end=\"1016\">With <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-headless-commerce-solution\/\">BigCommerce Headless Commerce Development<\/a>, you can decouple the front end from the back end, giving your team full creative control to build highly customized, fast, and scalable storefronts. This modern approach enables you to deliver seamless shopping experiences across web, mobile, and even emerging platforms, while still leveraging BigCommerce\u2019s robust backend for product management, order processing, and compliance features tailored to regulated industries like firearms.<\/p>\n<h2><strong>Understanding Multi-Channel Ecommerce and Its Importance<\/strong><\/h2>\n<h3><strong>What is Multi-Channel Ecommerce?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Multi-channel ecommerce refers to the strategy of selling products through more than one online sales channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could include your website, third-party marketplaces like Amazon and eBay, social media platforms like Facebook and Instagram, and offline retail locations.<\/span><\/p>\n<h3><strong>The Shift to Multi-Channel Retail<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The retail industry has witnessed a significant shift from single-channel to multi-channel strategies; initially, brands sold through their stores or websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet consumers where they are, businesses must expand their reach by leveraging multiple sales platforms.<\/span><\/p>\n<h3><strong>Benefits of Multi-Channel Selling<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Reach<\/b><span style=\"font-weight: 400;\">: Tap into new customer bases by selling on platforms where different audiences spend time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher Revenue<\/b><span style=\"font-weight: 400;\">: More sales channels can lead to higher revenue streams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved Customer Engagement<\/b><span style=\"font-weight: 400;\">: Meet customers on their preferred platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk Diversification<\/b><span style=\"font-weight: 400;\">: Relying on one sales channel is risky. Diversification helps mitigate this.<\/span><\/li>\n<\/ul>\n<h3><strong>Challenges Without an Integrated Solution<\/strong><\/h3>\n<p><strong>Without an integrated multi-channel system, retailers face:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory mismatches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order fulfillment delays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased operational workload<\/span><\/li>\n<\/ul>\n<h2><strong>BigCommerce\u2019s Role in Multi-Channel Ecommerce<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">BigCommerce is a cloud-based ecommerce platform designed to support businesses of all sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its core strengths lie in <\/span>multi-channel ecommerce<span style=\"font-weight: 400;\"> capabilities, allowing retailers to connect their online store with multiple marketplaces and social platforms.<\/span><\/p>\n<h3><strong>Integrated Channels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce enables retailers to seamlessly sell across:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketplaces<\/b><span style=\"font-weight: 400;\">: Amazon, eBay, Etsy, Walmart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media<\/b><span style=\"font-weight: 400;\">: Facebook, Instagram, Pinterest<\/span><\/li>\n<\/ul>\n<h3><strong>Multichannel Listing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This feature allows retailers to list and manage products across various platforms without duplicating work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listings are automatically synced, reducing manual labor and errors.<\/span><\/p>\n<h2><strong>Key Features of BigCommerce That Simplify Multi-Channel Selling<\/strong><\/h2>\n<h3><strong>Centralized Control Dashboard<\/strong><\/h3>\n<p><strong>Retailers can manage their entire operation from a single interface. This includes:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing adjustments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory levels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This centralized approach eliminates the need to log into each platform separately.<\/span><\/p>\n<h3><strong>Automated Inventory Syncing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce provides real-time inventory updates across all channels.\u00a0<\/span><\/p>\n<p><strong>This means:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No overselling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurate stock levels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better customer satisfaction<\/span><\/li>\n<\/ul>\n<h3><strong>Order Processing and Fulfillment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce offers a unified order management system. Orders from all channels are consolidated, allowing for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlined shipping processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centralized customer communication<\/span><\/li>\n<\/ul>\n<h3><strong>Unified Reporting and Analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Access detailed reports that provide insights across all channels. With BigCommerce analytics, retailers can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor sales trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze channel performance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make informed marketing and inventory decisions<\/span><\/li>\n<\/ul>\n<h3><strong>Channel Manager Tool<\/strong><\/h3>\n<p>BigCommerce\u2019s Channel Manager is a powerful tool that makes multi-channel ecommerce selling effortless. Retailers can:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect new channels in just a few clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View and manage channel-specific data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize channel settings without leaving the dashboard<\/span><\/li>\n<\/ul>\n<h2><strong>Integration with Marketplaces and Social Media Platforms<\/strong><\/h2>\n<h3><strong>Marketplace Connections<\/strong><\/h3>\n<p><strong>BigCommerce integrates directly with major marketplaces such as:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amazon<\/b><span style=\"font-weight: 400;\">: Sell and fulfill orders through Amazon&#8217;s vast network.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>eBay<\/b><span style=\"font-weight: 400;\">: Access millions of customers worldwide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Walmart<\/b><span style=\"font-weight: 400;\">: Target price-conscious U.S. shoppers.<\/span><\/li>\n<\/ul>\n<h3><strong>Social Media Integrations<\/strong><\/h3>\n<p><strong>BigCommerce also supports selling on:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Facebook Shop<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Instagram Shopping<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/help.pinterest.com\/en\/article\/shopping-with-pinterest\" target=\"_blank\" rel=\"noopener\">Pinterest Product Pins<\/a><\/li>\n<\/ul>\n<h3><strong>Benefits of Diverse Platform Presence<\/strong><\/h3>\n<p><strong>Selling on a variety of platforms enables retailers to:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach different audience segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase conversion opportunities<\/span><\/li>\n<\/ul>\n<h3><strong>Seamless Product Listing<\/strong><\/h3>\n<p><strong>Listings are automatically pushed to each connected channel, with the ability to:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust pricing per channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize descriptions and images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sync promotions and discounts<\/span><\/li>\n<\/ul>\n<h2><strong>Advantages of Using BigCommerce for Multi-Channel Ecommerce<\/strong><\/h2>\n<h3><strong>Expanded Customer Reach<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A presence on multiple channels brings your brand in front of more potential customers, increasing the chance of sales.<\/span><\/p>\n<h3><strong>Higher Sales and Revenue<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By tapping into various platforms, retailers can unlock new revenue streams and scale faster.<\/span><\/p>\n<h3><strong>Enhanced Brand Visibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Being active on Amazon, Instagram, Walmart, and others boosts brand recognition across different audiences.<\/span><\/p>\n<h3><strong>Consistent Customer Experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Unified order processing and payment systems ensure a smooth, consistent buying experience regardless of the channel.<\/span><\/p>\n<h3><strong>Operational Efficiency<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce reduces the manual effort needed to manage multiple platforms. Automation minimizes errors and saves time.<\/span><\/p>\n<h3><strong>Brand Cohesion Across Channels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Maintain a consistent brand voice, visual identity, and marketing strategy across all sales platforms.<\/span><\/p>\n<h2><strong>Practical Steps to Get Started with BigCommerce Multi-Channel Selling<\/strong><\/h2>\n<p><b>Step 1: Set Up Channel Manager<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your BigCommerce dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to the Channel Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the sales channels you want to connect<\/span><\/li>\n<\/ul>\n<p><b>Step 2: Connect to Marketplaces and Social Platforms<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use built-in connectors or third-party apps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authenticate your accounts (e.g., Amazon, eBay, Facebook)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set channel-specific preferences<\/span><\/li>\n<\/ul>\n<p><b>Step 3: Sync Product Listings and Inventory<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select which products to list on each channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize titles, descriptions, and images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set inventory sync rules to ensure real-time updates<\/span><\/li>\n<\/ul>\n<p><b>Step 4: Optimize Listings for Each Channel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images and clear product descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply relevant keywords for SEO and search visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor content to the unique audience of each platform<\/span><\/li>\n<\/ul>\n<p><b>Step 5: Monitor Performance and Iterate<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use BigCommerce\u2019s reporting tools to track KPIs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify top-performing channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refine marketing and inventory strategies based on data<\/span><\/li>\n<\/ul>\n<h2><strong>Case Studies and Success Stories<\/strong><\/h2>\n<h3><strong>Skullcandy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This audio brand used BigCommerce to expand its global presence. Through seamless integration with marketplaces and social media, Skullcandy experienced:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55% increase in online sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved inventory management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified customer experience<\/span><\/li>\n<\/ul>\n<h3><strong>Burrow<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Burrow&#8217;s furniture retailer scaled its operations by selling across various channels using BigCommerce. The results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3x growth in online revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficient order fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher customer satisfaction<\/span><\/li>\n<\/ul>\n<h3><strong>Solo Stove<\/strong><\/h3>\n<p>With BigCommerce\u2019s multi-channel selling features, Solo Stove was able to:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain accurate inventory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce order processing time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost sales by 70% across Amazon and Walmart<\/span><\/li>\n<\/ul>\n<h2><strong>Future Trends in Multi-Channel Ecommerce and BigCommerce\u2019s Innovations<\/strong><\/h2>\n<h3><strong>Emerging Trends<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel Retailing<\/b><span style=\"font-weight: 400;\">: Blending online and offline experiences for seamless customer journeys.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI and Personalization<\/b><span style=\"font-weight: 400;\">: Tailored product recommendations and marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Voice Commerce<\/b><span style=\"font-weight: 400;\">: Selling through smart speakers and virtual assistants.<\/span><\/li>\n<\/ul>\n<h3><strong>BigCommerce Innovations<\/strong><\/h3>\n<p><strong>BigCommerce continues to evolve with features such as:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced analytics and machine learning tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep integrations with new platforms and marketplaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.postman.com\/api-first\/\" target=\"_blank\" rel=\"noopener\">API-first architecture<\/a> for custom development<\/span><\/li>\n<\/ul>\n<h3><strong>Personalization and AI<\/strong><\/h3>\n<p><strong>BigCommerce is investing in AI-driven tools to help retailers:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand customer behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize content and recommendations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate marketing campaigns<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p data-start=\"155\" data-end=\"271\">In today\u2019s dynamic retail environment, success hinges on your ability to connect with customers wherever they shop.<\/p>\n<p data-start=\"273\" data-end=\"435\">BigCommerce makes this possible with its powerful multi-channel ecommerce capabilities, enabling retailers to manage all their channels from one unified platform.<\/p>\n<p data-start=\"437\" data-end=\"637\">From centralized dashboards and automated inventory syncing to seamless marketplace integrations and data-driven insights, BigCommerce simplifies the complex world of ecommerce multi-channel selling.<\/p>\n<p data-start=\"639\" data-end=\"759\">Retailers who embrace this approach can expand their reach, boost revenue, and provide exceptional customer experiences.<\/p>\n<p data-start=\"761\" data-end=\"986\">If you\u2019re exploring ways to enhance platform efficiency and stay ahead of evolving ecommerce standards, this <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-v2-to-v3-store-migration\/\">guide to BigCommerce V2 to V3 Store Migration 2025<\/a> offers timely insights to support your transition.<\/p>\n<p data-start=\"988\" data-end=\"1149\">If you\u2019re ready to future-proof your business and thrive in a competitive marketplace, now is the time to leverage BigCommerce\u2019s multi-channel selling features.<\/p>\n<p data-start=\"1151\" data-end=\"1232\">Embrace the shift, empower your brand, and meet your customers wherever they are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail has evolved significantly over the past two decades. The days when a business could thrive by simply having a physical storefront or a single online store are long gone. Today\u2019s consumers are everywhere\u2014shopping on marketplaces like Amazon and eBay, scrolling through Instagram and Facebook for product recommendations, and searching Google for reviews and price<\/p>\n","protected":false},"author":50,"featured_media":27477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[105],"class_list":{"0":"post-27476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-bigcommerce"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/06\/Blue-White-Modern-Marketing-Strategy-Blog-Banner-1.png","alt":"BigCommerce","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/27476"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=27476"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/27476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/27477"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=27476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=27476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=27476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}