{"id":26790,"date":"2025-01-24T15:44:00","date_gmt":"2025-01-24T15:44:00","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=26790"},"modified":"2025-09-26T10:36:21","modified_gmt":"2025-09-26T10:36:21","slug":"guide-to-create-bigcommerce-coupon-code-for-store","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/guide-to-create-bigcommerce-coupon-code-for-store\/","title":{"rendered":"Step-by-Step Guide to Creating a BigCommerce Coupon Code for Your Store"},"content":{"rendered":"<p><b>Introduction<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Discounts and promotions are proven ways to attract customers, increase sales, and build loyalty in an eCommerce business. If you\u2019re a <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-development-company\/\" target=\"_blank\" rel=\"noopener\">BigCommerce<\/a> store owner, you have access to an efficient coupon code system to create discounts for your customers. Whether you&#8217;re running a holiday sale, offering first-time buyer discounts, or rewarding loyal customers, BigCommerce coupon codes provide a flexible and easy-to-use solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this comprehensive guide, we\u2019ll walk you through the process of creating a BigCommerce coupon and help you understand its benefits, features, and customizations. By the end, you\u2019ll be ready to implement coupon strategies that drive revenue for your store.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Read Also:<\/strong> <a href=\"https:\/\/ecommerce.folio3.com\/blog\/everything-you-need-to-know-about-bigcommerce\/\" target=\"_blank\" rel=\"noopener\">Everything You Need to Know About BigCommerce<\/a><\/p>\n<h3><b>What Are BigCommerce Coupons?<\/b><\/h3>\n<p>BigCommerce coupons are promotional tools that allow merchants to offer discounts to their customers. These discounts can range from percentage-based reductions to fixed dollar amounts or even free shipping. With BigCommerce coupon codes<span style=\"font-weight: 400;\">, you can tailor your promotional strategy to fit your business goals and target audience.<\/span><\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28511 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/platform-cost-1.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/platform-cost-1.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/platform-cost-1-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/platform-cost-1-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h3><b>Benefits of Using BigCommerce Coupons<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost Sales<\/b><span style=\"font-weight: 400;\">: Discounts create urgency and encourage customers to make purchases they might otherwise postpone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attract New Customers<\/b><span style=\"font-weight: 400;\">: Special offers can entice first-time shoppers to choose your store over competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retain Loyal Customers<\/b><span style=\"font-weight: 400;\">: Rewarding repeat customers with exclusive discounts strengthens relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear Inventory<\/b><span style=\"font-weight: 400;\">: Coupons can help move excess stock quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Customer Engagement<\/b><span style=\"font-weight: 400;\">: Promoting coupons through email, social media, and advertising increases visibility and drives traffic to your store.<\/span><\/li>\n<\/ol>\n<h3><b>Step-by-Step Guide to Creating a BigCommerce Coupon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to create and manage coupon codes in your BigCommerce store:<\/span><\/p>\n<h4><b>1. Access the Marketing Dashboard<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your BigCommerce admin panel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Navigate to the Marketing section in the left-hand menu.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Click on Coupons<span style=\"font-weight: 400;\"> to open the coupon management dashboard.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26791 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/11-1.jpg\" alt=\"\" width=\"624\" height=\"314\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/11-1.jpg 624w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/11-1-300x151.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h4><b>2. Create a New Coupon Code<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Select the Create a Coupon Code<span style=\"font-weight: 400;\"> button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter a unique code for your coupon, such as <\/span><span style=\"font-weight: 400;\">WELCOME10<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">FREESHIP2025<\/span><span style=\"font-weight: 400;\">. Make it easy for customers to remember.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26792 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/22-1.jpg\" alt=\"\" width=\"624\" height=\"314\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/22-1.jpg 624w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/22-1-300x151.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h4><b>3. Define Discount Details<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">BigCommerce offers several discount types:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Percentage Discount<\/b><span style=\"font-weight: 400;\">: For example, 10% off the total order.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fixed Amount Discount<\/b><span style=\"font-weight: 400;\">: For example, $20 off orders over $100.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free Shipping<\/b><span style=\"font-weight: 400;\">: A great incentive, especially for larger orders.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choose the discount type that aligns with your campaign goals. For instance, if you want to encourage larger cart sizes, a fixed dollar discount with a minimum purchase amount works well.<\/span><\/p>\n<h4><b>4. Set Coupon Restrictions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Customizing restrictions ensures your coupon serves its intended purpose. You can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set Minimum Purchase Requirements<\/b><span style=\"font-weight: 400;\">: Define the minimum order total or quantity for the coupon to apply.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limit to Specific Products or Categories<\/b><span style=\"font-weight: 400;\">: Target your promotion to specific items or categories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Usage Limits<\/b><span style=\"font-weight: 400;\">: Control how many times a coupon can be used (e.g., once per customer or a total of 500 uses).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26793 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/33-1.jpg\" alt=\"\" width=\"624\" height=\"314\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/33-1.jpg 624w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/33-1-300x151.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Restrictions provide a structured approach to offering discounts without impacting your profit margins unnecessarily.<\/span><\/p>\n<h4><b>5. Set the Coupon Expiration Date<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Define the expiration date for your coupon in the Expiration field.<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">This ensures your discount runs during a specific campaign period, such as a holiday sale, and automatically ends when the promotion period is over.<\/span><\/h4>\n<\/li>\n<\/ul>\n<h4><b>6. Preview and Test the Coupon<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Before launching, test your coupon to ensure it works as expected.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add eligible items to your cart in the store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply the coupon code at checkout to verify the discount is calculated correctly.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Read Also:<\/strong> <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-development-company-online-shopping-experience\/\" target=\"_blank\" rel=\"noopener\">How a BigCommerce Development Company Creates a Captivating Online Shopping Experience<\/a><\/p>\n<h3><b>Best Practices for BigCommerce Coupon Codes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To maximize the effectiveness of your coupons, consider these strategies:<\/span><\/p>\n<h4><b>1. Keep It Simple<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use straightforward and memorable coupon codes like <\/span><span style=\"font-weight: 400;\">SAVE20<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">HOLIDAYSALE<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>2. Leverage Scarcity<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Add urgency by limiting the availability of the coupon. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOffer valid for 48 hours only!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLimited to the first 100 customers.\u201d<\/span><\/li>\n<\/ul>\n<h4><b>3. Promote Coupons Effectively<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Use multiple channels to inform customers about your coupons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-store banners<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A well-promoted coupon campaign can significantly boost traffic and conversions.<\/span><\/p>\n<h4><b>4. Analyze Performance<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Monitor the performance of your coupon codes. Check metrics like usage rate and sales generated. This data can help refine future campaigns for better results.<\/span><\/p>\n<h3><b>Common Mistakes to Avoid<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Over-discounting<\/b><span style=\"font-weight: 400;\">: Offering discounts that are too high can cut into your profits. Strike a balance between incentivizing customers and maintaining profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complex Restrictions<\/b><span style=\"font-weight: 400;\">: Make sure restrictions are clear to customers. Ambiguity can lead to frustration and abandoned carts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of Testing<\/b><span style=\"font-weight: 400;\">: Always test your coupon codes before launching. Errors in setup can lead to missed opportunities or unintended losses.<\/span><\/li>\n<\/ol>\n<h3><b>Managing Coupons in BigCommerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce makes it easy to manage your coupon codes. From the <\/span>Coupons<span style=\"font-weight: 400;\"> dashboard, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Edit Existing Coupons<\/b><span style=\"font-weight: 400;\">: Update details like discounts or expiration dates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delete Coupons<\/b><span style=\"font-weight: 400;\">: Remove outdated or inactive codes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track Performance<\/b><span style=\"font-weight: 400;\">: View how often a coupon is used and its impact on sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This functionality ensures you stay in control of your promotional strategies.<\/span><\/p>\n<h3><b>Customer Experience with BigCommerce Coupons<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From a customer\u2019s perspective, redeeming a coupon is straightforward:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During checkout or on the cart page, customers enter the coupon code in the designated field.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The discount is applied automatically, and the updated total is displayed.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26794 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/44-1.jpg\" alt=\"\" width=\"624\" height=\"314\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/44-1.jpg 624w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/44-1-300x151.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26795 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/55-1.jpg\" alt=\"\" width=\"624\" height=\"314\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/55-1.jpg 624w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/55-1-300x151.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This seamless experience encourages customers to complete their purchase.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p>BigCommerce coupon codes<span style=\"font-weight: 400;\"> are an indispensable tool for running successful promotions in your store. By following the steps outlined in this guide, you can create, customize, and manage coupon campaigns that drive traffic, boost sales, and build customer loyalty. With clear strategies, effective promotion, and regular analysis, you\u2019ll unlock the full potential of coupons as part of your eCommerce toolkit.<\/span><\/p>\n<p>Ready to put coupon strategies into action? <a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Contact Folio3 today<\/a> and let our BigCommerce experts help you create, customize, and manage powerful coupon codes that drive sales and customer loyalty in your store.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28513 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/General2.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/General2.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/General2-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/General2-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Discounts and promotions are proven ways to attract customers, increase sales, and build loyalty in an eCommerce business. If you\u2019re a BigCommerce store owner, you have access to an efficient coupon code system to create discounts for your customers. Whether you&#8217;re running a holiday sale, offering first-time buyer discounts, or rewarding loyal customers, BigCommerce<\/p>\n","protected":false},"author":58,"featured_media":26796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[105],"class_list":{"0":"post-26790","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-bigcommerce"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2025\/01\/Blue-White-Modern-Marketing-Strategy-Blog-Banner-3.jpg","alt":"","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/26790"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=26790"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/26790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/26796"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=26790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=26790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=26790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}