{"id":24691,"date":"2025-09-26T20:27:18","date_gmt":"2025-09-26T20:27:18","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=24691"},"modified":"2025-09-27T10:01:40","modified_gmt":"2025-09-27T10:01:40","slug":"bigcommerce-bundle-products-benefits-challenges-and-solutions","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-bundle-products-benefits-challenges-and-solutions\/","title":{"rendered":"BigCommerce Bundle Products: Benefits, Challenges, and Solutions"},"content":{"rendered":"<h2><b>What are product bundles?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Product bundles, or &#8220;package deals,&#8221; combine several individual goods or services into one package, typically featuring complimentary items. Unlike &#8220;multipacks&#8221; of identical items, bundles offer a cost-effective way to purchase multiple related products, such as a fixed-price meal or a beach kit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers may sell certain items exclusively as part of a bundle or offer them both individually and bundled, with bundles generally costing less. Highlighting these savings can attract customers who might have intended to purchase just one item.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product bundles can be marketed throughout the <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-development-company-online-shopping-experience\/\">online shopping experience<\/a>, from the homepage to checkout, with promotions like &#8220;add this and save.&#8221; They appeal to customers seeking discounts and convenience, while retailers benefit from higher average order values, reduced price-comparison shopping, and opportunities for cross-selling.<\/span><\/p>\n<p>In this blog, we\u2019ll not only cover how you can achieve basic bundle functionality in BigCommerce, but also explore an alternative approach and discuss how advanced customizations can be implemented. At Folio3, we\u2019ve successfully delivered such solutions, like creating ERP Kit Products as bundles for BigCommerce stores. If you\u2019re exploring custom bundle options, our <a href=\"https:\/\/ecommerce.folio3.com\/hire-bigcommerce-developers\/\">certified BigCommerce experts<\/a> can share similar case studies and help customize the right solution for your business.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28172 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/bundle.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/bundle.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/bundle-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/bundle-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><b>Benefits of product bundles<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Increase Average Order Value<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get rid of excess stock<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced costs and fulfillment price of an order<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplified purchasing process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounted products for customer<\/span><\/li>\n<\/ul>\n<h2><b>How to create bigcommerce bundle products ?<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Is there a way to create product bundles on BigCommerce?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><span style=\"font-weight: 400;\">we can create bundles in bigcommerce using <\/span><b>Modifier Options (Pick List)<\/b><\/p>\n<p><b><a href=\"https:\/\/ecommerce.folio3.com\/blog\/product-bundles-on-bigcommerce\/\">Create bigcommerce product bundles<\/a> using picklist <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In <a href=\"https:\/\/ecommerce.folio3.com\/blog\/customize-bigcommerce-theme\/\">BigCommerce you can achieve it using customizations<\/a> -&gt; <\/span><b>Modifier Options <\/b><span style=\"font-weight: 400;\">below are the detail steps<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First move to the main product that you want to use as bundle\u00a0<\/span><\/p>\n<p><b>Step 1<\/b><b> :<\/b><span style=\"font-weight: 400;\"> in the left bar click <\/span><b>Customizations -&gt; Modifier Options<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24692 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/1.jpg\" alt=\"\" width=\"975\" height=\"521\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/1.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/1-300x160.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/1-768x410.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><b>Step 2 <\/b><b>: <\/b><span style=\"font-weight: 400;\">click <\/span><b>+ Add Modifier option<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Add Name e.g. bundle-product-1 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Select Type <\/span><b>Pick List<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Search Products <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; check Required option <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; select Default radio button<\/span><\/p>\n<p><b>Step 3<\/b><b> : choose Option Config<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Show product image on Storefront (it shows product image on storefront)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Adjust inventory for these products when purchased (to adjust inventory)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Adjust the price based on the chosen option (to add price of selected product)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24693 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/2.jpg\" alt=\"\" width=\"975\" height=\"525\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/2.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/2-300x162.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/2-768x414.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Step 4 <\/b><b>: <\/b><span style=\"font-weight: 400;\">Now click -&gt; <\/span><b>Create Options<\/b><span style=\"font-weight: 400;\"> buttons and Click Save<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24694 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/3.jpg\" alt=\"\" width=\"975\" height=\"677\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/3.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/3-300x208.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/3-768x533.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Preview product on store front the selected Modifier Options product has now been listed with the main product as bundle product<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24695 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/4.jpg\" alt=\"\" width=\"975\" height=\"602\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/4.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/4-300x185.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/4-768x474.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When user Add to Cart the product all the other products in Pick List <\/span><span style=\"font-weight: 400;\">will also add to the cart automatically<\/span><\/p>\n<p><b>Step 5<\/b><b>:<\/b><span style=\"font-weight: 400;\"> If you need multiple products in the bundle than <\/span><span style=\"font-weight: 400;\">create more Modifier options using Pick List<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24696 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/5.jpg\" alt=\"\" width=\"975\" height=\"592\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/5.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/5-300x182.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/5-768x466.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">View product on store front you will have multiple products <\/span><span style=\"font-weight: 400;\">attached to your product as bundle<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24697 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/6.jpg\" alt=\"\" width=\"975\" height=\"546\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/6.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/6-300x168.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/6-768x430.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cart will show the products like this <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24698 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/7.jpg\" alt=\"\" width=\"975\" height=\"517\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/7.jpg 975w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/7-300x159.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/7-768x407.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Main product with multiple modifier picklist <a href=\"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-product-api\/\">products that is how you can create the BigCommerce<\/a> product bundles without using any App<\/span><\/p>\n<h2><b>Create bigcommerce bundles using 3rd party Apps<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are many 3rd party available in <a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-to-create-a-marketplace-with-bigcommerce\/\">bigcommerce marketplace<\/a><\/span><\/p>\n<p><strong>1. <a href=\"https:\/\/www.bigcommerce.com\/apps\/integer-bundle-buddy\/\" target=\"_blank\" rel=\"noopener\">Integer Bundle Buddy<\/a><\/strong><\/p>\n<p><strong>2. <a href=\"https:\/\/www.bigcommerce.com\/apps\/sumtracker-inventory-bundles\/\" target=\"_blank\" rel=\"noopener\">Sumtracker Inventory Management &amp; Bundles<\/a><\/strong><\/p>\n<p><strong>3. <a href=\"https:\/\/www.bigcommerce.com\/apps\/bundlebees\/\" target=\"_blank\" rel=\"noopener\">Bundlebees<\/a><\/strong><a href=\"https:\/\/www.bigcommerce.com\/apps\/bundlebees\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">You can check the multiple bundle Apps <a href=\"https:\/\/www.bigcommerce.com\/apps\/categories\/?query=bundle\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h2><b>Conclusion:<\/b><\/h2>\n<p>In BigCommerce, basic bundle functionality can be achieved using Modifier Options \u2192 Pick List. However, if you\u2019re looking to go beyond the basics and create fully customized bundle products, such as Assembly or Kit Products created in ERP or advanced configurations tailored to your business needs, Folio3 can help.<\/p>\n<p>Our team of <a href=\"https:\/\/ecommerce.folio3.com\/hire-bigcommerce-developers\/\">certified BigCommerce developers<\/a> has successfully delivered custom bundle solutions for multiple clients, ensuring seamless integration and scalability.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\">Contact Folio3 today<\/a> to explore how we can build the perfect bundle experience for your store.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28168 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/11\/platform-cost.jpg\" alt=\"\" width=\"850\" height=\"160\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/11\/platform-cost.jpg 850w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/11\/platform-cost-300x56.jpg 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/11\/platform-cost-768x145.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are product bundles? Product bundles, or &#8220;package deals,&#8221; combine several individual goods or services into one package, typically featuring complimentary items. Unlike &#8220;multipacks&#8221; of identical items, bundles offer a cost-effective way to purchase multiple related products, such as a fixed-price meal or a beach kit. Retailers may sell certain items exclusively as part of<\/p>\n","protected":false},"author":49,"featured_media":28554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[105,454],"class_list":{"0":"post-24691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-bigcommerce","9":"tag-bigcommerce-bundles"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2024\/07\/Blue-White-Modern-Marketing-Strategy-Blog-Banner-6.jpg","alt":"","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/24691"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=24691"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/24691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/28554"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=24691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=24691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=24691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}