{"id":18302,"date":"2025-11-12T07:25:33","date_gmt":"2025-11-12T07:25:33","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=18302"},"modified":"2025-11-27T12:35:54","modified_gmt":"2025-11-27T12:35:54","slug":"bigcommerce-amazon-integration","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-amazon-integration\/","title":{"rendered":"Selling on Amazon through BigCommerce: Complete Walkthrough"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selling on Amazon can be a lucrative opportunity for businesses looking to expand their reach and tap into a massive customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re a new seller, then creating a seller central account and selling your products on Amazon can be a bit of a complex process.\u00a0<\/span><\/p>\n<p>Fortunately, BigCommerce offers a powerful platform that can help businesses sell on Amazon with ease, and leveraging <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-app-development\/\">bigcommerce app development<\/a> can further enhance integration capabilities and streamline your operations.<\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will discuss the approaches and benefits of BigCommerce Amazon integration using BigCommerce&#8217;s built-in way or using Feedonomics, and the requirements for getting started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will also provide a <a href=\"https:\/\/ecommerce.folio3.com\/blog\/integrating-your-bigcommerce-store-with-a-wordpress-blog\/\">step-by-step guide to BigCommerce Amazon integration<\/a> as well using both approaches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a seasoned e-commerce professional or just getting started, this guide will provide you with the information to succeed on Amazon with BigCommerce.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Statista, Amazon hit <\/span><a href=\"https:\/\/www.statista.com\/topics\/846\/amazon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">514 Billion<\/span><\/a><span style=\"font-weight: 400;\"> dollars in revenue worldwide last year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repricerexpress states that Amazon has <\/span><a href=\"https:\/\/www.repricerexpress.com\/amazon-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">45%<\/span><\/a><span style=\"font-weight: 400;\"> of the eCommerce market share in the USA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investing.com stated that Amazon has around<\/span><a href=\"https:\/\/www.investing.com\/academy\/statistics\/amazon-facts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 1.2 million<\/span><\/a><span style=\"font-weight: 400;\"> employees.<\/span><\/li>\n<\/ul>\n<h2><strong>Benefits of BigCommerce Amazon Integration<\/strong><\/h2>\n<h3><strong>Centralized Inventory Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With BigCommerce, merchants can manage their inventory across multiple sales channels, including Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This centralized inventory management helps merchants to avoid overselling and underselling, which can lead to lost sales and customer dissatisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping track of inventory levels in real-time, merchants can ensure that they always have enough stock to fulfill orders.<\/span><\/p>\n<h3><strong>Automated Order Fulfillment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce can use automated order fulfillment for Amazon orders, which means that merchants can process and ship their Amazon orders directly from the BigCommerce platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automation helps merchants to save time and reduce the risk of errors.<\/span><\/p>\n<p>Otherwise, the automation only would have been possible by a BigCommerce development services provider which has mastery in <a href=\"https:\/\/ecommerce.folio3.com\/headless-bigcommerce-development\/\">BigCommerce headless commerce<\/a>, or if you choose to <a href=\"https:\/\/ecommerce.folio3.com\/hire-bigcommerce-developers\/\"><strong data-start=\"394\" data-end=\"434\" data-is-only-node=\"\">hire dedicated bigcommerce developer<\/strong><\/a> to implement these custom solutions efficiently.<\/p>\n<p><span style=\"font-weight: 400;\">By automating the order fulfillment process, merchants can focus on other aspects of their business.<\/span><\/p>\n<h3><strong>Multi-Channel Selling<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-bigcommerce-simplifies-multi-channel-selling-for-retailers\/\">BigCommerce provides support for multi-channel selling<\/a>, which means that merchants can sell on Amazon and other marketplaces, as well as their own website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This multi-channel selling approach helps merchants to reach a wider audience and increase their sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By selling on multiple channels, merchants can diversify their revenue streams and reduce their reliance on any one sales channel.<\/span><\/p>\n<h3><strong>Advanced Reporting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce has advanced reporting and analytics, which can help merchants to track their\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon sales performance and make data-driven decisions to improve their sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing sales data, merchants can identify trends and opportunities to optimize their Amazon sales strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use any BigCommerce integration services\u00a0 to integrate third-party web analytics tools as well like Google Analytics, for better results.<\/span><\/p>\n<h2><strong>Approach # 1: BigCommerce Amazon Integration<\/strong><\/h2>\n<h3><strong>Requirements For Amazon BigCommerce Integration<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering selling on Amazon with BigCommerce, there are several requirements that you\u2019ll need to meet to get started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These requirements are broken down into three categories: Merchant Setup, Products, and BigCommerce Store.<\/span><\/p>\n<h4><strong>Requirements for Merchant Setup<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To sell on Amazon with BigCommerce, you\u2019ll need to have a professional seller central account on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also need an Amazon MWS developer account, which will allow you to <a href=\"https:\/\/ecommerce.folio3.com\/blog\/square-bigcommerce-integration\/\">integrate your BigCommerce store<\/a> with Amazon\u2019s marketplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you\u2019ll need a BigCommerce store owner account, which will give you access to the BigCommerce platform and its integration capabilities.<\/span><\/p>\n<h4><strong>Requirements for Products<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To sell products on Amazon, they must be eligible for sale on the platform. This means that they must comply with Amazon\u2019s product policies and guidelines, which cover everything from product descriptions to packaging and labeling requirements. Additionally, each product must have a unique identifier.<\/span><\/p>\n<h4><strong>Requirements for BigCommerce Store<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Your BigCommerce store must meet several requirements to integrate with Amazon. First, it should be on the latest version of the BigCommerce platform and use the Stencil framework. You\u2019ll also need to have a valid SSL certificate installed for your website, which will ensure that your customers\u2019 data is secure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your store should be live and accepting orders, and you should have an established payment gateway and shipping carrier in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meeting these requirements is essential to selling on Amazon with BigCommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By ensuring that you meet these requirements, you can set yourself up for success and start selling your products to Amazon\u2019s massive customer base.<\/span><\/p>\n<h2><strong>Step-By-Step Guide To BigCommerce Amazon Marketplace Integration<\/strong><\/h2>\n<p><strong>Here is a <a href=\"https:\/\/ecommerce.folio3.com\/blog\/oscommerce-to-bigcommerce-migration\/\">step-by-step guide to BigCommerce<\/a> Amazon marketplace integration:<\/strong><\/p>\n<h3><strong>Step Number 1: Amazon Seller Account<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sign up for a seller central account on Amazon. You will need to provide basic information, including your name, mobile number, and email.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18305 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-1.png\" alt=\"amazon-seller-account\" width=\"181\" height=\"278\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Step Number 2: BigCommerce Login<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sign up or log in to your existing BigCommerce account.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18306 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-2.png\" alt=\"bigcommerce-login\" width=\"492\" height=\"512\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-2.png 492w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-2-288x300.png 288w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<h3><strong>Step Number 3: Channel Manager<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In your BigCommerce dashboard, click on the channel manager. It will open up another list of channels. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18307 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-3.png\" alt=\"channel-manger-on-bigcommerce-dashboard\" width=\"512\" height=\"206\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-3.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-3-300x121.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><strong>Step Number 4: Select Amazon<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You will see a list of options to channel; simply click on Amazon.<\/span><\/p>\n<h3><strong>Step Number 5: Listing Categories<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After clicking on Amazon from the list, you will see a \u201cSelect Category\u201d button on the right side of the \u201cSet your default category\u201d option. Click on the button and choose the categories you want to sell on Amazon, and it will sync the products in those categories with Amazon.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18308 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-4.png\" alt=\"select-category-on-bigcommerce-dashboard\" width=\"512\" height=\"206\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-4.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-4-300x121.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><strong>Step Number 6: Connecting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Scroll down a little now, and you will see a button called \u201cGet started\u201d. Click it, and it will open up a prompt where you will see a button called \u201cConnect\u201d right in front of Amazon. Click on it, and it will take you to the AWS login page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18309 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-5.png\" alt=\"connect-amazon-with-bigcommerce\" width=\"512\" height=\"206\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-5.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/BG-5-300x121.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<h3><strong>Step Number 7: Finalizing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Log in to your AWS central account. As soon as you log in, Amazon will show you a prompt asking for permission to connect with Bigcommerce. Click on \u201cAgree,\u201d and your Amazon account will be connected with BigCommerce.<\/span><\/p>\n<h3><strong>Step Number 8: Tracking Sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once your products are listed, you can manage and track your sales through the Amazon seller dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it. Now you can efficiently run your Amazon store on BigCommerce, manage all your inventory, and order from BigCommerce\u2019s powerful tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you get stuck at any point, you can contact BigCommerce support and maintenance services to\u00a0<\/span><\/p>\n<h2><strong>Approach # 2: Using Feedonomics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As a leading data feed management platform, Feedonomics streamlines product listing, catalog optimization, data protection, and more for the top shopping destinations around the world.\u00a0<\/span><\/p>\n<p><strong>Feedonomics has experts who help you manage and execute platform integrations, data implementation, and error resolution:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divide your feed into A\/B test groups to see which product titles, images, and descriptions perform best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Import and combine data from multiple sources within the Feedonomics platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sync product data on a frequent schedule to keep listings up-to-date.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage orders from different marketplaces within a single platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spend more time selling and less time troubleshooting unexpected errors. Feedonomics helps protect your data, prevent issues before they occur, and find solutions quickly when problems arise.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data governance rules to stop exports or send alerts when we detect issues like incorrect data for key attributes (i.e. pricing, inventory).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory buffer and allocation rules to prevent overselling and protect your seller rating.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order monitoring and alerts to help your team correct any potential issues.<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In summary, utilizing BigCommerce to sell on Amazon or by using Feedonomics presents a significant opportunity for businesses seeking expansion and revenue growth. Through harnessing the robust platform of <a href=\"https:\/\/ecommerce.folio3.com\/blog\/headless-cms-for-seamless-integration-with-bigcommerce\/\">BigCommerce and its seamless integration<\/a> with Amazon, businesses can streamline their operations, enhance their product listings, and tap into a vast customer pool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, it\u2019s crucial to adhere to Amazon\u2019s selling requirements and adopt industry best practices to ensure success. By meeting these standards, businesses can position themselves for sustained growth and profitability in the long run. Whether embarking on the journey or aiming to elevate existing Amazon sales, BigCommerce equips businesses with the necessary tools and support for achieving their goals and thriving in the competitive e-commerce landscape.<\/span><\/p>\n<h2 class=\"font-claude-response-title mt-1 text-text-100\">Frequently Asked Questions (FAQs)<\/h2>\n<h3 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">1. Do I need a Professional Amazon Seller Account to integrate with BigCommerce?<\/h3>\n<p class=\"font-claude-response-body whitespace-normal break-words\">Yes, BigCommerce Amazon integration requires a Professional Amazon Seller Account, not an Individual account. The Professional account costs $39.99 per month but provides access to Amazon&#8217;s API and bulk listing tools necessary for the integration to work. Additionally, you&#8217;ll need Amazon MWS (Marketplace Web Service) <a href=\"https:\/\/ecommerce.folio3.com\/blog\/unleash-full-potential-of-your-online-store-with-custom-bigcommerce-development\/\">developer credentials to establish the connection between your BigCommerce store<\/a> and Amazon marketplace.<\/p>\n<h3 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">2. How long does it take to complete the BigCommerce Amazon integration?<\/h3>\n<p class=\"font-claude-response-body whitespace-normal break-words\">The technical integration process itself can be completed in 15-30 minutes if you have all the requirements in place. However, the entire setup including account verification, product listing approval, and category mapping may take 24-48 hours. Amazon needs to review and approve your product listings, which can vary depending on the categories you&#8217;re selling in. Some restricted categories may require additional documentation and take longer to get approved.<\/p>\n<h3 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">3. Will my inventory automatically sync between BigCommerce and Amazon?<\/h3>\n<p class=\"font-claude-response-body whitespace-normal break-words\">Yes, one of the key benefits of BigCommerce Amazon integration is real-time inventory synchronization. When a product sells on either platform, the inventory is automatically updated across both channels to prevent overselling. However, it&#8217;s important to note that there may be a slight delay (typically a few minutes) in sync time. For high-volume sellers, using Feedonomics can provide more robust inventory management with buffer rules to further protect against overselling scenarios.<\/p>\n<h3 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">4. What&#8217;s the difference between using BigCommerce&#8217;s built-in integration and Feedonomics?<\/h3>\n<p class=\"font-claude-response-body whitespace-normal break-words\">BigCommerce&#8217;s built-in integration is ideal for small to medium-sized businesses with straightforward product catalogs and provides basic listing, inventory management, and order fulfillment capabilities at no additional cost. Feedonomics, on the other hand, is a premium solution better suited for larger businesses or those with complex catalogs. It offers advanced features like A\/B testing for product listings, multi-source data imports, sophisticated data governance rules, and dedicated support from integration experts. Choose Feedonomics if you&#8217;re managing multiple marketplaces, have complex product data requirements, or need advanced optimization tools.<\/p>\n<h3 class=\"font-claude-response-heading text-text-100 mt-1 -mb-0.5\">5. Can I fulfill Amazon orders using my own shipping methods, or do I need to use FBA?<\/h3>\n<p class=\"font-claude-response-body whitespace-normal break-words\">You have the flexibility to choose either Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA). With BigCommerce&#8217;s automated order fulfillment feature, you can process and ship Amazon orders directly from your BigCommerce platform using your own shipping carriers and methods (FBM). Alternatively, you can opt for FBA where Amazon handles storage, packing, and shipping. Many sellers use a hybrid approach, fulfilling some products themselves while using FBA for others. Your BigCommerce store should have an established shipping carrier integration regardless of which fulfillment method you choose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on Amazon can be a lucrative opportunity for businesses looking to expand their reach and tap into a massive customer base.\u00a0 However, if you\u2019re a new seller, then creating a seller central account and selling your products on Amazon can be a bit of a complex process.\u00a0 Fortunately, BigCommerce offers a powerful platform that<\/p>\n","protected":false},"author":49,"featured_media":29450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[467,63],"class_list":{"0":"post-18302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-bigcommerce-amazon-integration","9":"tag-bigcommerce-integration"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/05\/Blue-White-Modern122.jpg","alt":"","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/18302"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=18302"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/18302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/29450"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=18302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=18302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=18302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}