{"id":17748,"date":"2023-04-18T07:48:44","date_gmt":"2023-04-18T07:48:44","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=17748"},"modified":"2026-01-20T12:45:30","modified_gmt":"2026-01-20T12:45:30","slug":"woocommerce-email-customization","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/woocommerce-email-customization\/","title":{"rendered":"How to Customize WooCommerce Emails?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WooCommerce is a powerful e-commerce plugin for WordPress that comes with several email templates to notify customers about their orders, invoices, and shipping information. While these templates are functional, they may not be on-brand or engaging for customers. As such, <\/span>WooCommerce email customization is essential to provide customers with a personalized experience that aligns with your brand.<\/p>\n<p>In this blog post, we will guide you through the steps required to customize WooCommerce emails to match your brand and create a better customer experience. We will also talk about the benefits it provides to a business as well.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WpSwin<\/span><span style=\"font-weight: 400;\">gs confirmed that the official WooCommerce plugin has been downloaded <\/span><a href=\"https:\/\/wpswings.com\/blog\/woocommerce-statistics-infographic\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">161 million <\/span><\/a><span style=\"font-weight: 400;\">times from WordPress.org and counting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metaanshi reported in July of 2022 that WooCommerce has the highest market share in the eCommerce market with a <\/span><a href=\"https:\/\/meetanshi.com\/blog\/woocommerce-statistics\/#:~:text=Asked%20Questions%20(FAQ)-,Key%20WooCommerce%20Statistics,%2C%20which%20was%2036.68%25%20worldwide.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">36.68 <\/span><\/a><span style=\"font-weight: 400;\">percent stake.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to BuiltWith, there are more than <\/span><a href=\"https:\/\/trends.builtwith.com\/shop\/WooCommerce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">13 million <\/span><\/a><span style=\"font-weight: 400;\">websites using WooCommerce.<\/span><\/li>\n<\/ul>\n<h2><b>Benefits Of WooCommerce Email Customization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Following are a few important benefits of <\/span>WooCommerce email customization:<\/p>\n<h3><b>Branding<\/b><\/h3>\n<p>WooCommerce email template customization<span style=\"font-weight: 400;\"> is an excellent way to establish and promote your brand. When you use the same colors, fonts, images, and other design elements that you use on your website and social media channels, you create a cohesive visual identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps your customers recognize your brand and remember their positive experiences with your business. You can also add your logo, which acts as a visual reminder of your brand and helps to build brand trust and awareness.<\/span><\/p>\n<h3><b>Professionalism<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It gives you the opportunity to demonstrate your professionalism and attention to detail. By providing customers with personalized emails that address them by name and acknowledge their specific order, you can create a sense of connection and enhance the customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers appreciate businesses that go the extra mile to provide excellent service, and personalized emails are one way to demonstrate that you care about their satisfaction. Sending a well-crafted <a href=\"https:\/\/emailfinderonline.com\/blog\/product-launch-email-guide\/\" target=\"_blank\" rel=\"noopener\">product launch email<\/a> is another effective way to keep customers engaged and excited about new offerings.<\/span><\/p>\n<h3><b>Communication<\/b><\/h3>\n<p>If you customize WooCommerce emails, then you can build great customer relations. As you will be able to provide them with order updates, tracking information, and other relevant details, you create a more transparent and efficient communication process.<\/p>\n<p>This can help to reduce customer confusion and frustration, which can result in negative reviews and decreased sales. Ensuring accurate delivery through <a href=\"https:\/\/debounce.com\/solutions\/email-list-validation\/\" target=\"_blank\" rel=\"noopener\">email list validation<\/a> further supports this process by helping businesses reach real customers with critical order information. For example, WooCommerce order confirmation email customization can provide an invoice to the customers about their orders.<\/p>\n<h2><b>Step By Step Guide To WooCommerce Email Customization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here is a step-by-step guide to WooCommerce email customization:<\/span><\/p>\n<p><b>Step Number 1:<\/b><span style=\"font-weight: 400;\"> Log in to your WordPress admin and navigate to WooCommerce \u2192 Settings \u2192 Emails.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-17749 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-1.png\" alt=\"wordpress-admin-where-emails-can-be-customized\" width=\"512\" height=\"274\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-1.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-1-300x161.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>Step Number 2:<\/b><span style=\"font-weight: 400;\"> Choose the email template that you want to customize. You can customize the following emails: New Order, Processing Order, Completed Order, Customer Invoice, Customer Note, Reset Password, and New Account.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17750 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-2.png\" alt=\"email-settings-where-you-can-choose-the-email-template-you-want-to-customize\" width=\"512\" height=\"241\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-2.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-2-300x141.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>Step Number 3: <\/b><span style=\"font-weight: 400;\">Once you have selected the email template to customize, click on the Manage button next to it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17751 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-3.png\" alt=\"mange-button-where-you-can-edit-the-emails-selected\" width=\"512\" height=\"236\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-3.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-3-300x138.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>Step Number 4: <\/b><span style=\"font-weight: 400;\">You can edit the email content, including the subject line, heading, and content. There are some shortcodes that you can use to customize.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17752 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-4.png\" alt=\"built-in-html-editor-to-make-changes-to-the-templates\" width=\"512\" height=\"283\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-4.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-4-300x166.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can use the built-in HTML editor to make changes to the templates. You can add new content, edit existing content, and delete content that you don&#8217;t want to include in the email.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17753 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-6.png\" alt=\"built-in-html-email-template-for-woocommerce\" width=\"512\" height=\"342\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-6.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-6-300x200.png 300w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-6-270x180.png 270w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>Step Number 5: <\/b><span style=\"font-weight: 400;\">To preview your changes, click on the Preview button at the top of the page. This will open a new window that displays your customized email.<\/span><\/p>\n<p><b>Step Number 6: <\/b><span style=\"font-weight: 400;\">Once you are satisfied with your changes, click on the Save Changes button to save your customization.<\/span><\/p>\n<p><b>Step Number 7: <\/b><span style=\"font-weight: 400;\">Repeat the process for each email template that you want to customize.<\/span><\/p>\n<p><b>Step Number 8: <\/b><span style=\"font-weight: 400;\">When you have finished customizing your emails, be sure to test them thoroughly to ensure that they are working as expected.<\/span><\/p>\n<h2><b>Customizing Emails Via A Plugin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another way to customize emails in WooCommerce is with the help of a plugin. We are going to discuss the customization of email in WooCommerce with the help of a plugin in called Email Customizer for WooCommerce in the next section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a step-by-step guide to customize emails in WooCommerce using a plugin:<\/span><\/p>\n<p><b>Step Number 1: <\/b><span style=\"font-weight: 400;\">Install and activate a WooCommerce email customizer plugin such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/email-customizer-for-woocommerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Customizer for WooCommerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Step Number 2: <\/b><span style=\"font-weight: 400;\">Once you have installed and activated the plugin, navigate to Email Customizer. Choose the email template that you want to customize from the list of available options.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17754 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-7.png\" alt=\"email-customizer-for-woocommerce\" width=\"512\" height=\"189\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-7.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-7-300x111.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You will see a preview of the email template.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17755 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-8.png\" alt=\"preview-of-the-email-template-for-woocommerce\" width=\"472\" height=\"512\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-8.png 472w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-8-277x300.png 277w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><b>Step Number 3: <\/b><span style=\"font-weight: 400;\">Use the customization options to make changes to the email template. For example, you can change the font size and color of the heading, add a logo, and change the layout of the email.<\/span><\/p>\n<p><b>Step Number 4:<\/b><span style=\"font-weight: 400;\"> As you make changes to the email template, you can preview the changes in real time. This allows you to see how your changes will affect the appearance of the email. Once you are satisfied with your changes, click on the Save button to save your customization.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17757 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-9-1.png\" alt=\"template-builder-for-email-customization-on-woocommerce\" width=\"512\" height=\"300\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-9-1.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-9-1-300x176.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><b>Step Number 5: <\/b><span style=\"font-weight: 400;\">The final step is email mapping, where you will choose to send which email on which specific action. For example, if the admin receives a new order, then the \u201cAdmin New Order email\u201d template will be sent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17758 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-10.png\" alt=\"email-mapping-where-you-can-choose-to-send-which-email-on-which-specific-action\" width=\"469\" height=\"512\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-10.png 469w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/EC-10-275x300.png 275w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you have finished customizing your WooCommerce emails, be sure to test them thoroughly to ensure that they are working as expected.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can easily customize your WooCommerce emails using a plugin and manually, even if you don&#8217;t have technical experience with HTML or CSS. It\u2019s always recommended to do these steps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you create professional-looking emails that match your brand and provide a better customer experience. Other than that, you can also offer a discsounts or offers to customers so they become your regular customers.<\/span><\/p>\n<p>WooCommerce email customization is only one way of enhancing the customer experience; another is WooCommerce checkout page customization which is also available on our website for you to enhance your business.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17760 size-full\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/Cta.png\" alt=\"\" width=\"512\" height=\"106\" srcset=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/Cta.png 512w, https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/Cta-300x62.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some frequently asked questions about <\/span>WooCommerce email customization<span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3><b>What Tools Can I Use To Customize WooCommerce Emails?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are several tools you can use to <\/span>customize WooCommerce emails<span style=\"font-weight: 400;\">, including built-in WordPress and WooCommerce functionality, third-party email customizer plugins, and HTML and CSS coding.<\/span><\/p>\n<h3><b>What Elements Of A WooCommerce Email Can I Customize?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can customize several elements of a WooCommerce email, including the header, footer, body text, images, colors, and fonts. Some plugins also allow you to customize the layout and design of the email.<\/span><\/p>\n<h3><b>Can I Customize The Content Of A WooCommerce Email?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can customize the content of a WooCommerce email to include personalized messages, order details, shipping information, and any other relevant information. This helps to create a more engaging and informative email for your customers.<\/span><\/p>\n<h3><b>How Do I Preview My Customized WooCommerce Email?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can preview your customized WooCommerce email by clicking on the Preview button in the email customizer interface. Some plugins also allow you to preview the email on different devices.<\/span><\/p>\n<h3><b>Can I Apply Different Email Customizations To Different Types Of Customers?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, some email customizer plugins allow you to create different email templates for different customer groups, such as new customers, repeat customers, and wholesale customers. This <\/span>WooCommerce email customization<span style=\"font-weight: 400;\"> helps you to create more targeted and personalized emails.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WooCommerce is a powerful e-commerce plugin for WordPress that comes with several email templates to notify customers about their orders, invoices, and shipping information. While these templates are functional, they may not be on-brand or engaging for customers. As such, WooCommerce email customization is essential to provide customers with a personalized experience that aligns with<\/p>\n","protected":false},"author":26,"featured_media":17759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[74],"class_list":{"0":"post-17748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-woocommerce","8":"tag-woocommerce-development"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/How-to-Customize-WooCommerce-Emails-_.png","alt":"how-to-customize-woocommerce-email","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/17748"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=17748"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/17748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/17759"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=17748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=17748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=17748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}