{"id":17644,"date":"2023-04-03T11:40:23","date_gmt":"2023-04-03T11:40:23","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=17644"},"modified":"2024-09-13T12:53:40","modified_gmt":"2024-09-13T12:53:40","slug":"bigcommerce-google-shopping-integration","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/bigcommerce-google-shopping-integration\/","title":{"rendered":"How To Integrate BigCommerce And Google Shopping"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-commerce businesses today face the challenge of increasing online visibility in a crowded digital marketplace. One of the most effective ways is utilizing Google Shopping, a search engine that allows customers to find and purchase products directly from search results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for many online retailers, navigating the setup and integration of Google Shopping with their e-commerce platform can be daunting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we&#8217;ll provide you with a step-by-step guide on how to integrate BigCommerce with Google Shopping to boost your online sales and grow your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will also talk about the benefits of this integration and the errors which you can face during the <\/span>BigCommerce Google Shopping integration.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Match2One, shopping ads accounted for <\/span><span style=\"font-weight: 400;\">76% of the ads spent in the US<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website Builder Expert states that BigCommerce has an average rating of <\/span><span style=\"font-weight: 400;\">3.5\/5<\/span><span style=\"font-weight: 400;\"> stars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meritech disclosed that BigCommerce powers more than<\/span><span style=\"font-weight: 400;\"> 60k businesses<\/span><span style=\"font-weight: 400;\"> on its platform.<\/span><\/li>\n<\/ul>\n<h2><b>4 Benefits of integrating BigCommerce with Google Shopping<\/b><\/h2>\n<p>Following are some of the benefits which BigCommerce Google Shopping integration provides:<\/p>\n<h3><b>Increased Visibility<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By utilizing<\/span><b> <span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-integration\/\" target=\"_blank\" rel=\"noopener\">BigCommerce integration services<\/a><\/span><\/b><span style=\"font-weight: 400;\">, you can seamlessly integrate your BigCommerce store with Google Shopping to expand your reach and drive sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this integration, your products can easily appear in Google&#8217;s search results, offering greater visibility to customers who are actively searching for products that you sell.<\/span><\/p>\n<h3><b>Improved Targeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of integrating BigCommerce with Google Shopping is the advanced targeting options available. Through your BigCommerce account, you can create custom product feeds that target specific demographics or regions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows you to reach a more targeted audience and connect with customers who are more likely to buy your products.<\/span><\/p>\n<h3><b>Higher Conversion Rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Because Google Shopping displays product images and pricing information upfront, shoppers are more likely to click on your product and purchase it. This can result in higher conversion rates compared to other channels, like social media or email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By integrating BigCommerce with Google Shopping, you can take advantage of these high-converting ads to increase your overall online sales.<\/span><\/p>\n<h3><b>Data Tracking And Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you integrate BigCommerce with Google Shopping, you gain access to detailed data and analytics that allow you to track your campaigns and adjust your marketing strategy accordingly. This data can help you identify trends and performance metrics, analyze customer segments, and optimize your targeting strategies for greater efficiency and effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By continually refining your campaigns and strategy, you can improve your online sales and achieve better ROI from your marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are considering a<\/span><b> <span style=\"font-weight: 400;\"><a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-migration\/\" target=\"_blank\" rel=\"noopener\">BigCommerce migration<\/a><\/span> <\/b><span style=\"font-weight: 400;\">from other platforms<\/span><b>,<\/b><span style=\"font-weight: 400;\"> integrating with Google Shopping can be a valuable addition to your overall marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you are looking for <\/span>BigCommerce headless commerce<span style=\"font-weight: 400;\"> solutions, BigCommerce&#8217;s API-driven platform can provide a flexible and scalable solution for integrating with Google Shopping and other third-party platforms.\u00a0<\/span><\/p>\n<h2><b>How To Integrate BigCommerce With Google Shopping<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are a total of two parts in the <\/span>BigCommerce Google Shopping integration process. However, every step has all the sub-steps. The first part focuses mostly on claiming the site in Google Shopping, while the second part focuses on BigCommerce Google Shopping integration.<\/p>\n<p><span style=\"font-weight: 400;\">You just have to follow the steps below specifically for BigCommerce Google Shopping integration without the help of <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-development-company\/\" target=\"_blank\" rel=\"noopener\"><b>BigCommerce development services<\/b><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Step 1: Claim your site<\/b><\/h2>\n<h3><b>Step 1.1: Business Information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To claim your site, log in to your Google Merchant Center account and click on the drop-down menu. From this menu, select the \u201cBusiness Information\u201d option. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fill in all the required fields under the \u201cAbout your business\u201d section with accurate information about your website. Once you have completed this step, click on the \u201cSave\u201d button to proceed.<\/span><\/p>\n<h3><b>Step 1.2: Choose The Website Option From The Drop-Down Menu<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From the same drop-down menu, choose the \u201cWebsite\u201d option. This will direct you to the page where you can manage your website and any related information.<\/span><\/p>\n<h3><b>Step 1.3: \u201cUnverified,\u201d \u201cUnclaimed\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You will notice alerts indicating that your store is unverified and unclaimed, which means that Google needs to verify and confirm your ownership details.<\/span><\/p>\n<h3><b>Step 1.4: Verify Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To verify your website, head to the Google Search Console and enter your website&#8217;s URL (including the https:\/\/ prefix) in the \u201cDomain\u201d section. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O<\/span><span style=\"font-weight: 400;\">nce you have done this, click on the \u201cContinue\u201d button to proceed to the next step.<\/span><\/p>\n<h3><b>Step 1.5: Copy The TXT Record<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After verifying your website, Google will provide you with a TXT record. Copy this record, as you will need it later on in this process.<\/span><\/p>\n<h3><b>Step 1.6: Server Settings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Log in to your BigCommerce store, and choose the \u201cServer Settings\u201d option from the menu.<\/span><\/p>\n<h3><b>Step 1.7: Email and DNS Records<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, select \u201cEmail &amp; DNS Records\u201d from the drop-down menu. This will allow you to manage any DNS records or email settings for your website.<\/span><\/p>\n<h3><b>Step 1.8: Web Hosts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Select \u201cWeb Hosts\u201d next to the Mail Servers option to manage the DNS records for your website.<\/span><\/p>\n<h3><b>Step 1.9: Pasting the Record<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose the \u201cAdd another\u201d option and paste the TXT record you copied in step 1.5.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have pasted the record, use the following words as the new entry:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select &#8220;TXT&#8221; in the &#8220;Type&#8221; column.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter the URL of your shop in the &#8220;Fully Qualified Host&#8221; tab.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the copied TXT record from Google Search Console in the &#8220;Value&#8221; tab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the time-to-live duration to &#8220;900&#8221; in the relevant tab.<\/span><\/li>\n<\/ul>\n<h3><b>Step 1.10: Verifying In Google Search Console<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Head back to the Google Search Console and click on \u201cVerify.\u201d If everything is done correctly, you will receive an alert confirming that the ownership of your website has been verified.<\/span><\/p>\n<h3><b>Step 1.11: Return To Google Merchant Center And Choose \u201cClaim URL\u201d<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once your ownership has been verified, go back to the Google Merchant Center and choose the \u201cClaim URL\u201d option. This will confirm that you are the owner of the website and allow you to manage it as needed.<\/span><\/p>\n<h2><b>Step 2: Integrate Your BigCommerce Store With Google Shopping<\/b><\/h2>\n<h3><b>Step 2.1: Creating Feed\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To complete this step, you will need to create a <\/span>BigCommerce Google Shopping<span style=\"font-weight: 400;\"> feed using a Google Shopping app, such as <\/span><span style=\"font-weight: 400;\">Google Shopping by Sales &amp; Orders<\/span><span style=\"font-weight: 400;\"> in your BigCommerce store. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This app will allow you to easily generate a feed that meets the Google Shopping requirements to ensure that your products will appear in search results.<\/span><\/p>\n<h3><b>Step 2.2: Link Google Ads And Merchant<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now you have to create a Google shopping feed with the help of the Google Shopping by Sales and Order app which we installed in Step 2.1. Simply click on the \u201cAdd Feed\u201d option to add the product you want to advertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have created your Google Shopping feed, the next step is to link your Google Ads and Google Merchant Center accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, head back to your Google Merchant Center page and click on the three vertical dots icon in the top-right corner of the page. From here, select the \u201cAccount linking\u201d option.<\/span><\/p>\n<h3><b>Step 2.3: Creating Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your Google Ads and Google Merchant Center accounts to share the same Gmail address, you will see that your Google Ads account is already listed in the \u201cYour Google Ads account\u201d section.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the \u201cActions\u201d column, scroll down to the \u201cCreate Shopping Campaign\u201d section and choose the \u201c<\/span><b>Link<\/b><span style=\"font-weight: 400;\">\u201d option.<\/span><\/p>\n<h3><b>Step 2.4: Linked Accounts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To validate the link between your Google Ads and Google Merchant Center accounts, log in to your Google Ads account, go to the \u201cTools &amp; Settings\u201d tab, and select \u201cLinked Accounts\u201d from the \u201cSetup\u201d column.<\/span><\/p>\n<h3><b>Step 2.5: Details<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Select \u201cDetails\u201d from the \u201cGoogle Merchant Center\u201d dropdown menu.<\/span><\/p>\n<h3><b>Step 2.6: Pending Requests<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From the \u201cActions\u201d column, select \u201cView Details\u201d for the pending request.<\/span><\/p>\n<h3><b>Step 2.7: Choose The \u201cApprove\u201d Option<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just click on \u201cApprove\u201d. At this point, your BigCommerce store, Google Merchant Center, and Google Ads accounts are successfully integrated, and your products will now appear in Google Shopping search results. Congratulations!<\/span><\/p>\n<p>You must note during the whole BigCommerce Google Shopping integration that there was no need for a BigCommerce website design change, so the businesses didn\u2019t need to <a href=\"https:\/\/ecommerce.folio3.com\/hire-bigcommerce-developers\/\" target=\"_blank\" rel=\"noopener\">Hire BigCommerce Developers<\/a>.<\/p>\n<p>If you face any issues, you can opt for BigCommerce support and maintenance services\u00a0for help.<\/p>\n<p>The integration is easy. But, if you still feel that you can\u2019t do this integration, then you can contact Folio3 for the integration. Folio3 has a team of experienced developers who can seamlessly perform the integration. Further, the team can also do <a href=\"https:\/\/ecommerce.folio3.com\/bigcommerce-app-development\/\" target=\"_blank\" rel=\"noopener\">BigCommerce app development<\/a>\u00a0for your business.<\/p>\n<h2><b>Some Issues In Integrating Google Shopping With BigCommerce Store<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The integration process is a bit difficult and lengthy, and there could be some issues you will face during the integration process.<\/span><\/p>\n<h3><b>Image Not Crawlable Due To Robots.txt<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One common issue with integrating Google Shopping with your BigCommerce store is that images may not be crawlable due to the robots.txt file. To resolve this issue, follow these steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to your BigCommerce store and navigate to &#8220;Advanced Settings&#8221; -&gt; &#8220;Edit HTML\/CSS&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8220;Edit robots.txt&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the robots.txt file, add the following lines to allow Google to crawl your images:<\/span><\/li>\n<\/ul>\n<pre><span style=\"font-weight: 400;\">User-agent: Googlebot<\/span>\r\n<span style=\"font-weight: 400;\">Allow: \/assets\/<\/span>\r\n<span style=\"font-weight: 400;\">Disallow: \/admin\/<\/span><\/pre>\n<p><span style=\"font-weight: 400;\">Save your changes and wait for Google to recrawl your site.<\/span><\/p>\n<h3><b>Multiple Sizes Does Not Work<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another common issue with integrating Google Shopping with your BigCommerce store is that multiple sizes may not work, particularly if you have different SKUs for each size. Here&#8217;s what you can do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure each size has a unique SKU in your BigCommerce store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In your Merchant Center feed, create a separate product for each size and use the appropriate SKU for each one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure that all the attributes for the size(s) are included in the feed and match the specifications in the Merchant Center feed. This includes size, color, and any other relevant attributes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a unique product identifier for each size, to help distinguish the products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following these steps, you can resolve common issues that may arise when integrating Google Shopping with your BigCommerce store.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>In summary, connecting your BigCommerce store with Google Shopping can greatly boost your online sales and help more customers find your brand.<\/p>\n<p>By following the steps in this blog, you can set up your Google Merchant Center and sync your product data to create listings on Google Shopping.<\/p>\n<p>Using Google Shopping helps you stay ahead of the competition and grow your e-commerce business. Don\u2019t wait\u2014follow the steps in this blog and start seeing the benefits of a successful BigCommerce and Google Shopping integration.<\/p>\n<p><a href=\"https:\/\/ecommerce.folio3.com\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2020\/05\/Bigcommerce-integration.png\" alt=\"\" width=\"970\" height=\"200\" \/><\/a><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1b60a247-8962-407f-a6c0-f86f22a21e33\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3><strong>Q1. How does integrating BigCommerce with Google Shopping benefit my store?<\/strong><\/h3>\n<p>Integrating BigCommerce with Google Shopping lets you show your products directly in the Google Shopping tab. Millions of people visit this tab to find products.<\/p>\n<p>Research shows that over 63% of shoppers click on Google Shopping ads before they buy something. This means your products will be seen by more potential customers.<\/p>\n<p>By reaching more people, you can bring more visitors to your store. This can lead to more sales and conversions.<\/p>\n<p>Google Shopping ads are also very attractive. They show important details like price, product name, and ratings, which can help attract more buyers.<\/p>\n<h3><strong>Q2. What steps are involved in integrating BigCommerce with Google Shopping?<\/strong><\/h3>\n<p>The integration process has a few important steps. First, you need to create a Google Merchant Center account. This account will be the central place for your product listings on Google Shopping.<\/p>\n<p>Next, you\u2019ll connect your BigCommerce store\u2019s product feed to Google Merchant Center. BigCommerce makes this easier by automatically creating a product feed for you. You can also adjust the feed to improve how your products show up.<\/p>\n<p>Once your product feed is connected, it\u2019s important to optimize your listings. This means using clear, high-quality images, the right keywords, and accurate pricing.<\/p>\n<p>Good optimization can help your products rank higher on Google Shopping. Since 80% of shoppers use Google to compare prices, having well-optimized listings can give you an advantage in competitive markets.<\/p>\n<h3><strong>Q3. Do I need any special tools or apps for the integration?<\/strong><\/h3>\n<p>Yes, to make the process easier, you need to install the Google Shopping by Sales &amp; Orders app from the BigCommerce marketplace. This app helps you quickly sync your BigCommerce product catalog with Google Shopping and keeps everything updated.<\/p>\n<p>It also lets you manage your product listings, track how well your products are doing, and adjust your bidding strategies. By using this app, you can automate many tasks and ensure your products appear correctly on Google Shopping.<\/p>\n<p>The app also offers advanced reporting tools. These tools help you see how successful your campaigns are, so you can make data-driven choices to improve your listings.<\/p>\n<p>With its simple setup and strong analytics, this app is a must-have for managing your Google Shopping integration effectively.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce businesses today face the challenge of increasing online visibility in a crowded digital marketplace. One of the most effective ways is utilizing Google Shopping, a search engine that allows customers to find and purchase products directly from search results. But for many online retailers, navigating the setup and integration of Google Shopping with their<\/p>\n","protected":false},"author":1,"featured_media":17747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[63],"class_list":{"0":"post-17644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bigcommerce","8":"tag-bigcommerce-integration"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/04\/bigcommerce-google-shopping-3.png","alt":"bigcommerce google shopping","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/17644"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=17644"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/17644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/17747"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=17644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=17644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=17644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}