{"id":16720,"date":"2025-10-24T20:22:39","date_gmt":"2025-10-24T20:22:39","guid":{"rendered":"https:\/\/ecommerce.folio3.com\/blog\/?p=16720"},"modified":"2025-10-24T21:52:13","modified_gmt":"2025-10-24T21:52:13","slug":"shopify-metafields","status":"publish","type":"post","link":"https:\/\/ecommerce.folio3.com\/blog\/shopify-metafields\/","title":{"rendered":"Shopify Metafields: How to Add, Use, and Manage Product, Variant &#038; Category Metafields"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding Shopify metafields is essential for any business looking to scale its ecommerce operations. Shopify&#8217;s latest API update in October 2025 introduces two powerful new metafield types, article_reference and list.article_reference, which gives businesses greater control over dynamic content linking to products and collections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metafields in Shopify are custom fields that allow you to store additional information beyond standard Shopify data structures. These additions enable Shopify Plus and enterprise ecommerce merchants to create richer, scalable content experiences that drive personalization, improve SEO, and streamline operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For decision-makers, understanding these new metafield capabilities, including <a href=\"https:\/\/ecommerce.folio3.com\/blog\/how-to-tag-products-on-instagram-shopify\/\">Shopify product<\/a> metafields and category metafields Shopify features, unlocks opportunities to boost conversion rates and operational efficiency.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Do Shopify&#8217;s New Metafield Types Mean for Your Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The digital commerce landscape is evolving fast, and Shopify&#8217;s October 2025 API update gives businesses new levers to drive smarter, content-rich storefronts. Whether you&#8217;re managing product metafields, <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-webhook-api-configuration\/\">Shopify configurations<\/a>, or implementing Shopify variant metafields, these new tools provide unprecedented flexibility.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify&#8217;s new metafield types explained: article_reference &amp; list.article_reference<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry context and why it matters now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven value of flexible, relational content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-world Shopify enterprise API features and outcomes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actionable steps, common challenges, and solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic recommendations for business leaders<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why Metafields, Why Now? Driving Smarter Content Commerce with Shopify Metafields<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shopify has consistently led with accessible APIs and extensibility that help brands build dynamic, personalized storefronts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The addition of <a href=\"https:\/\/changelog.shopify.com\/posts\/new-metafield-definition-types-article_reference-list-article_reference\" target=\"_blank\" rel=\"noopener\">article_reference<\/a> and list.article_reference metafields Shopify functionality in the 2025-10 API update gives enterprises new ways to link products, guides, reviews, and compliance content at scale, driving content personalization and SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Gartner&#8217;s 2025 industry review, content-driven commerce is a major strategic priority for brands aiming to boost AOV, retention, and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The move isn&#8217;t just technical; it makes Shopify relational content manageable and actionable, even with thousands of SKUs and multi-region stores. Let&#8217;s get specific on how to use metafields in Shopify effectively.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Are the New Metafield Types? Understanding Shopify Metafields API Capabilities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before October 2025, Shopify supported basic product-to-content links via manual methods or custom JSON fields. Learning how to add metafields in Shopify was often a manual, time-consuming process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, with article_reference, merchants can tie any product or collection directly to a specific blog post or content page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The list.article_reference allows linking multiple articles\u2014think expert reviews, buying guides, or compliance documents\u2014to a single product, creating rich, contextual site experiences. This is particularly powerful when combined with Shopify GraphQL metafields for advanced queries and data retrieval.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business impact: Instead of clunky manual updates, teams can build scalable, modular content campaigns and assign relevant articles to products or pages via bulk APIs using the Shopify metafields API.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metafield Type<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Business Use Case<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>article_reference<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Links a single article to an object<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Contextual buying guides, product stories<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>list.article_reference<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Links multiple articles to one object<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expert reviews, multi-region docs, compliance<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">How is the Ecommerce Market Shifting in Response to Advanced Metafields?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shopify&#8217;s move isn&#8217;t happening in isolation. In 2025, the global ecommerce market is projected to hit $4.8 trillion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content-commerce blending is a top reason enterprise decision-makers switch platforms or re-platform altogether, especially in North America and Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gartner&#8217;s latest peer reviews show that Shopify is now a &#8220;Customers&#8217; Choice&#8221; for usability and flexibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, stricter data privacy rules (EU, APAC) and growing pressure for audit-ready, transparent catalogs are on the rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-structured Shopify category metafields and Shopify customer metafields help brands meet compliance needs and adapt quickly across regions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Data Supports the ROI? Is There Real Impact?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Benchmarks, Outcomes, and Comparative Analysis<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization pays<\/b><span style=\"font-weight: 400;\">: 80% of enterprise ecommerce leaders say it&#8217;s their top retention lever. Platforms that support scalable content linking through product metafields Shopify configurations drive a 13\u201321% increase in average order value (AOV).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational efficiency<\/b><span style=\"font-weight: 400;\">: Earlier, manual content mapping demanded hours. Shopify&#8217;s new metafields cut update time by up to 42%, based on recent case studies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion uplift<\/b><span style=\"font-weight: 400;\">: Brands using advanced metafield deployments report a 15\u201317% improvement in conversion rates and SEO performance, with Google indexing rich, relational data through metafields Shopify structures.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How Are Enterprises Actually Using These Shopify Product Metafields Features?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Three Recent Case Studies<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La Boutique MOSO (France)<\/b><span style=\"font-weight: 400;\">: Implemented article_reference using <\/span><b>Shopify GraphQL metafields<\/b><span style=\"font-weight: 400;\"> queries to tie &#8220;How to choose organic skincare&#8221; guides to relevant SKUs. Saw a 15% jump in conversion and <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-seo-tips\/\">higher SEO rankings<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unnamed US Outdoor Retailer<\/b><span style=\"font-weight: 400;\">: Used list.article_reference to surface multiple expert reviews next to high-value SKUs. Reduced content maintenance time by 42% and enabled automated A\/B testing of recommendations through the Shopify metafields API.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify Plus Multi-region Brand<\/b><span style=\"font-weight: 400;\">: Linked region-specific compliance docs to products using category metafields Shopify for EU and APAC users. Cut regulatory query response times by 50%, improved customer trust, and audit prep.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Implementation Best Practices: How to Add Metafields in Shopify Effectively<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Tips, Pitfalls, and Mitigation Strategies for Shopify Variant Metafields<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Accelerators<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardize taxonomy and naming conventions from day one when setting up metafields in Shopify.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Shopify&#8217;s API documentation and bulk-edit tools for Shopify product metafields management.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate validation and error handling with third-party apps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage Shopify GraphQL metafields for complex queries and batch operations<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Common Pitfalls<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data inconsistency across regions when category metafields Shopify aren&#8217;t standardized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk updates without governance ris,k breaking connections or analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not understanding what are metafields in Shopify before implementation<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Solutions<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appoint a cross-functional governance team to manage Shopify customer metafields and product data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate automated validation and training into workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Document your metafield schema and naming conventions clearly<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Emerging Trends to Watch: The Future of Metafields Shopify Ecosystem<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">AI, Headless Commerce, and Regional Expansion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI-driven personalization is leveraging metafield data for dynamic recommendations through Shopify variant metafields and product attributes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headless and composable architectures are making structured metafields Shopify implementations an absolute must, powering integrations with analytics, AR\/VR modules, and new sustainability platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">North America is currently leading adoption, but APAC and EU regions are rapidly catching up, often driven by regulation requiring transparent Shopify customer metafields for data privacy compliance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Implementing Advanced Shopify Metafields in Your Store<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The introduction of article_reference and list.article_reference metafield types represent a significant leap forward for <a href=\"https:\/\/ecommerce.folio3.com\/blog\/shopify-merchant-card-processor-account\/\">Shopify merchants<\/a> seeking to create content-rich, scalable ecommerce experiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Key Takeaways:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with strategy<\/b><span style=\"font-weight: 400;\">: Before diving into how to add metafields in Shopify, map out your content architecture and data relationships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>.Leverage the API<\/b><span style=\"font-weight: 400;\">: Use Shopify GraphQL metafields and the Shopify metafields API for scalable implementations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Think holistically<\/b><span style=\"font-weight: 400;\">: Consider how Shopify product metafields, category metafields, and Shopify customer metafields work together.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan for variants<\/b><span style=\"font-weight: 400;\">: Don&#8217;t forget Shopify variant metafields when products have multiple options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain governance<\/b><span style=\"font-weight: 400;\">: Establish clear naming conventions and documentation for all metafields Shopify implementations<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a <a href=\"https:\/\/ecommerce.folio3.com\/blog\/is-shopify-good-for-small-businesses\/\">small business<\/a> learning what are metafields in Shopify or an enterprise deploying sophisticated metafields in Shopify at scale, these new capabilities offer powerful ways to differentiate your store, improve conversions, and deliver exceptional customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to explore how these new metafield types can transform your Shopify store? Start by auditing your current product content strategy and identifying opportunities where article references could add value to your customer journey.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions About Shopify Metafields<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What are Shopify metafields for?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify metafields are custom data fields that extend beyond Shopify&#8217;s standard attributes. They allow merchants to store specialized information not available in default fields.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Common uses include:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product metafields Shopify<\/b><span style=\"font-weight: 400;\">: specifications, care instructions, sizing charts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Category metafields Shopify<\/b><span style=\"font-weight: 400;\">: unique descriptions, filtering criteria for collections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify variant metafields<\/b><span style=\"font-weight: 400;\">: size-specific measurements, material composition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify customer metafields<\/b><span style=\"font-weight: 400;\">: personalization data, loyalty information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These enable richer <a href=\"https:\/\/ecommerce.folio3.com\/blog\/high-converting-product-pages\/\">product pages<\/a>, improved SEO through structured data, and more personalized customer experiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do I add a meta field in Shopify?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several ways to add metafields in Shopify depending on your needs:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Manual method:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to product editor in Shopify admin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll to &#8220;Metafields&#8221; section (<a href=\"https:\/\/ecommerce.folio3.com\/blog\/highest-converting-shopify-themes\/\">Shopify 2.0+ themes<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add individual metafield values<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Advanced methods:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify metafields API<\/b><span style=\"font-weight: 400;\">: Programmatically create and manage at scale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify GraphQL metafields<\/b><span style=\"font-weight: 400;\">: Complex queries and batch operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Third-party apps: Simplify <\/span><b>how to add metafields in Shopify<\/b><span style=\"font-weight: 400;\"> without coding<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When setting up metafields in Shopify, define: namespace, key, value, and type (e.g., single_line_text_field, number_integer, article_reference). Plan your metafield schema carefully for consistency across products, variants, and collections.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between Metafields and tags in Shopify?<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">Tags:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple text labels for internal organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Basic search and filtering functionality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited to plain text strings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good for simple categorization (&#8220;sale,&#8221; &#8220;summer collection&#8221;)<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Metafields Shopify:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structured data types (text, numbers, dates, URLs, references)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify product metafields<\/b><span style=\"font-weight: 400;\">: detailed specifications, storefront display<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved SEO through rich snippets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Metafields in Shopify<\/b><span style=\"font-weight: 400;\">: sophisticated data management (dimensions, linked content)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify customer metafields<\/b><span style=\"font-weight: 400;\">: personalization data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify GraphQL metafields<\/b><span style=\"font-weight: 400;\">: complex filtering and recommendation systems<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tags are for basic organization, while metafields enable advanced data management and customer experiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between Metaobjects and Metafields in Shopify?<\/span><\/h3>\n<h4><strong>Metafields in Shopify:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom attributes attached to existing Shopify resources (products, variants, collections, customers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extend the data model of existing objects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: Shopify variant metafields add extra information to product variants<\/span><\/li>\n<\/ul>\n<h4><strong>Metaobjects:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standalone custom content types that exist independently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create entirely new content structures (e.g., &#8220;Author,&#8221; &#8220;Recipe,&#8221; &#8220;Store Location&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be referenced by metafields<\/span><\/li>\n<\/ul>\n<h4><strong>How they work together:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an &#8220;Author&#8221; metaobject with name, bio, and photo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Shopify metafields API to link that author to products via author_reference metafield<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More flexibility than product metafields Shopify alone<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The new article_reference and list.article_reference types (API 2025-10) demonstrate this relationship\u2014metafields that reference article content for richer, connected experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding Shopify metafields is essential for any business looking to scale its ecommerce operations. Shopify&#8217;s latest API update in October 2025 introduces two powerful new metafield types, article_reference and list.article_reference, which gives businesses greater control over dynamic content linking to products and collections. Metafields in Shopify are custom fields that allow you to store additional<\/p>\n","protected":false},"author":35,"featured_media":16730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[68],"class_list":{"0":"post-16720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-shopify-development"},"acf":[],"featured_image_data":{"src":"https:\/\/ecommerce.folio3.com\/blog\/wp-content\/uploads\/2023\/02\/Shopify-variant-metafields.png","alt":"Shopify Metafields: How to Add, Use, and Manage Product, Variant & Category Metafields","caption":""},"_links":{"self":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/16720"}],"collection":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/comments?post=16720"}],"version-history":[{"count":0,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/posts\/16720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media\/16730"}],"wp:attachment":[{"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/media?parent=16720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/categories?post=16720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerce.folio3.com\/blog\/wp-json\/wp\/v2\/tags?post=16720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}